Rascasse Audience Intelligence

International development Audience in United States

A data profile of the people who buy, follow and care about International development in United States — modelled from more than twelve digital signal sources. International development has an estimated audience of 1,907,827 people in United States.

#291among Field of study in United States#6478among Topic in United States#940in Politics & Society

The average International development fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Renewable energy, Innovation, with strongest over-indexing on Sustainable energy (13.16× the country average).

Demographically, the International development audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International development fan in United States is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International development profile in United States.

Audience size
1.9M
in United States
Gender
65.3%♀
34.7% male
Age
43.3
average years
Country rank
#14773
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International development fans

65.3% are female, 34.7% are male, average age 43.3.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for International development audience in United States
MetricValue
Female65.3%
Male34.7%
Average age43.3
Estimated audience size1,907,827
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the International development audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

19.7%

of the worldwide International development audience comes from United States.

Worldwide audience distribution share by country for International development
CountryShare
United States19.7%
Brazil7.4%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International development audience in United States is strongest.

Fig. 05

Top regions by affinity

International development fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K6.06×
02Maryland~50K1.54×
03Vermont~5K1.44×
04Virginia~60K1.29×
05Alaska~5K1.20×
06North Dakota~5K1.17×
07South Dakota~5K1.14×
08Montana~6K1.12×
09Rhode Island~7K1.10×
10Maine~7K1.07×
11Delaware~6K1.05×
12New Hampshire~8K1.03×
13Massachusetts~40K1.02×
14Hawaii~8K1.02×
15West Virginia~9K1.01×
16New Mexico~9K0.98×
17Nebraska~9K0.98×
18Mississippi~20K0.96×
19Idaho~9K0.96×
20Connecticut~20K0.95×
21Arkansas~10K0.94×
22Kansas~10K0.93×
23Iowa~10K0.92×
24Utah~20K0.91×
25Oklahoma~20K0.90×
26Louisiana~20K0.89×
27Kentucky~20K0.89×
28Oregon~20K0.89×
29Nevada~20K0.89×
30Alabama~20K0.88×
31South Carolina~20K0.87×
32Missouri~30K0.85×
33Colorado~30K0.85×
34Wisconsin~20K0.85×
35Tennessee~30K0.84×
36Indiana~30K0.84×
37Minnesota~20K0.84×
38Washington~30K0.83×
39New York~90K0.82×
40Arizona~30K0.81×
41Michigan~40K0.80×
42New Jersey~40K0.78×
43Georgia~50K0.77×
44Pennsylvania~50K0.76×
45Ohio~40K0.76×
46North Carolina~40K0.76×
47Illinois~50K0.74×
48California~100K0.66×
49Florida~80K0.64×
50Texas~100K0.62×
Fig. 06

Affinity by region

Affinity by region — International development, United States
0.62×1.00×6.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International development audience
#·InterestCategoryAffinity×
01Human Rights WatchPolitics & Society24.26×
02Nobel Peace PrizePolitics & Society13.43×
03Sustainable energyHome & Garden13.16×
04DiplomacyPolitics & Society11.79×
05Renewable energyBusiness & Career8.42×
06Business schoolBusiness & Career6.91×
07Retail bankingBusiness & Career5.46×
08Web serverTechnology & Electronics5.11×
09LinkedInInternet & Social Media4.91×
10InnovationBusiness & Career4.48×
11FedExBusiness & Career4.14×
12Weather forecastingHome & Garden3.93×
13Career developmentBusiness & Career3.84×
14PhilanthropyArts & Culture3.23×
15Solar energyHome & Garden3.20×
16Discount storesShopping2.73×
17Mortgage loansBusiness & Career2.65×
18AirbnbTravel & Leisure2.57×
19Organic foodFood & Beverages2.07×
20PinterestInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International development audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.47×
Community OrientationOPEN3.90×
SustainabilityBALANCE3.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International development audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Pet OwnershipJOY0.70×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International development have in United States?

International development has an estimated audience of 1,907,827 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International development fans?

65.3% of International development fans are female, 34.7% are male, with an average age of 43.3 years.

03

Which brands do International development fans like most?

International development fans show strongest brand affinity for Sustainable energy (13.16×), Renewable energy (8.42×), and Innovation (4.48×) over the country average.

04

Where do International development fans live in United States?

International development fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do International development fans also like?

Beyond International development itself, the audience over-indexes on Renewable energy (8.42×), Innovation (4.48×), FedEx (4.14×), and Nobel Peace Prize (13.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See International development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →