Philipp Plein Audience in United States

Philipp Plein logo

Philipp Plein has an estimated audience of 288,855 people in United States. 42.3% are female, 57.7% are male, average age 32.3. Top regions: California, Florida, Texas. Top brand affinities: Boot Barn, alcott, New York Style, Lanvin (clothing), Biographical film.

The average Philipp Plein fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Boot Barn, alcott, New York Style, with strongest over-indexing on Boot Barn (19.01× the country average). Demographically, the Philipp Plein audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Philipp Plein fans

Demographic split for Philipp Plein audience in United States
MetricValue
Female42.3%
Male57.7%
Average age32.3
Estimated audience size288,855

Audience persona

The typical Philipp Plein fan in United States is more male, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Boot Barn.

Top regions in United States

Top regions ranked by reach for Philipp Plein in United States
RegionReachAffinity
California90,8242.86×
Florida46,0612.36×
Texas40,5941.63×
New York40,2822.5×
Nevada14,1425.06×
New Jersey13,6861.86×
Illinois13,2041.37×
Arizona11,7081.99×
Georgia10,5151.18×
Pennsylvania9,2730.95×
North Carolina7,1960.83×
Massachusetts7,1671.26×
Virginia6,6780.95×
Maryland6,0531.22×
Washington6,0161.04×
Michigan5,9040.78×
Ohio5,1800.58×
Colorado4,8871.07×
Tennessee4,4800.77×
Connecticut3,4901.2×
Indiana3,2880.62×
South Carolina3,2650.75×
Oregon2,9660.9×
Missouri2,6050.56×
Louisiana2,5760.69×
Wisconsin2,5740.59×
Minnesota2,4840.6×
Alabama2,3630.59×
Utah2,2680.88×
Oklahoma2,2370.7×
Kentucky1,7830.49×
New Mexico1,5951.1×
Washington, District of Columbia1,3731.58×
Iowa1,3270.56×
Arkansas1,2930.54×
Mississippi1,2040.51×
Kansas1,1310.5×
Hawaii1,0190.82×
Rhode Island8640.94×
Idaho8110.56×
Nebraska8020.55×
New Hampshire6470.57×
Delaware5680.71×
Maine4410.43×
West Virginia3930.29×
Montana3120.39×
North Dakota3090.52×
Alaska2770.45×
South Dakota2480.37×
Wyoming1870.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philipp Plein audience
BrandAffinityCategory
Boot Barn19.01×Fashion & Accessoires
alcott179.24×Fashion & Accessoires
New York Style99.9×
Lanvin (clothing)16.05×Fashion & Accessoires
Biographical film8.49×Movies & TV
Julie Estelle86.3×Movies & TV
Frank Body94.46×Beauty & Wellness
Luxury Watches9.38×Fashion & Accessoires
Yaya Touré64.83×Sports
Manhattan3.48×Travel & Leisure
Luxury6.72×Fashion & Accessoires
Luxury Lifestyle5.18×Shopping
Elie Saab18.02×Fashion & Accessoires
OCR World Championships191.71×Sports
Queens3.21×Travel & Leisure
Luxury Travel6.38×Travel & Leisure
Ruby Rose9.95×Movies & TV
Luxury real estate3.23×Business & Career
Issey Miyake12.59×Fashion & Accessoires
Order (business)2.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philipp Plein audience
TraitClusterScore
Luxury OrientationPREMIUM4.2
Quality AwarenessPREMIUM4.16
Design AffinityPREMIUM2.91
Early Adopter MentalityPOWER2.72
Family OrientationCONSERVATISM2.24
SustainabilityBALANCE1.91

Worldwide distribution

Worldwide audience distribution share by country for Philipp Plein
CountryShare
Germany14.1%
Italy12.5%
France12.0%

See Philipp Plein audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Philipp Plein have in United States?

Philipp Plein has an estimated audience of 288,855 people in United States, concentrated in California and Florida.

What is the gender split and age of Philipp Plein fans?

42.3% of Philipp Plein fans are female, 57.7% are male, with an average age of 32.3 years.

Which brands do Philipp Plein fans like most?

Philipp Plein fans show strongest brand affinity for Boot Barn (19.01×), alcott (179.24×), and New York Style (99.9×) over the country average.

Where do Philipp Plein fans live in United States?

Philipp Plein fans in United States are most concentrated in California (reach 90,824), Florida (reach 46,061), and Texas (reach 40,594). These three regions account for the largest share of the active audience.

What other brands do Philipp Plein fans also like?

Beyond Philipp Plein itself, the audience over-indexes on alcott (179.24×), New York Style (99.9×), Lanvin (clothing) (16.05×), and Biographical film (8.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philipp Plein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.