Rascasse Audience Intelligence

Philipp Plein Target Market in United States

A data profile of the people who buy, follow and care about Philipp Plein in United States — modelled from more than twelve digital signal sources. Philipp Plein has an estimated audience of 285,968 people in United States.

#65among Luxury fashion in United States#5133among Brand in United States#1617in Fashion & Accessoires

The average Philipp Plein fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Boot Barn, alcott, New York Style, with strongest over-indexing on Boot Barn (19.01× the country average).

Demographically, the Philipp Plein audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philipp Plein fan in United States is more male, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Boot Barn.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philipp Plein profile in United States.

Audience size
286K
in United States
Gender
42.3%♀
57.7% male
Age
32.3
average years
Country rank
#49528
Brand in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Philipp Plein

42.3% are female, 57.7% are male, average age 32.3.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Philipp Plein audience in United States
MetricValue
Female42.3%
Male57.7%
Average age32.3
Estimated audience size285,968
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Philipp Plein audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3921%
40-4914%
50+7%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Philipp Plein audience comes from United States.

Worldwide audience distribution share by country for Philipp Plein
CountryShare
Germany15.4%
France12.0%
Italy11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philipp Plein audience in United States is strongest.

Fig. 05

Top regions by affinity

Philipp Plein customers by region in United States
#RegionReachAffinity×
01Nevada~10K5.21×
02California~90K2.75×
03New York~40K2.40×
04Florida~40K2.22×
05Arizona~10K1.88×
06New Jersey~10K1.83×
07Texas~40K1.45×
08Washington, District of Columbia~1K1.38×
09Illinois~10K1.31×
10Connecticut~4K1.23×
11Massachusetts~7K1.21×
12Maryland~6K1.18×
13Georgia~10K1.17×
14Washington~6K1.04×
15New Mexico~2K1.04×
16Colorado~5K1.03×
17Rhode Island<1K1.00×
18Pennsylvania~9K0.94×
19Virginia~6K0.91×
20Oregon~3K0.89×
21Hawaii~1K0.88×
22Delaware<1K0.88×
23Utah~2K0.87×
24Alaska<1K0.85×
25North Carolina~7K0.82×
26North Dakota<1K0.82×
27Vermont<1K0.82×
28Michigan~6K0.81×
29South Dakota<1K0.80×
30South Carolina~3K0.79×
31Louisiana~3K0.78×
32Montana<1K0.78×
33Tennessee~4K0.77×
34New Hampshire<1K0.76×
35Idaho~1K0.75×
36Oklahoma~2K0.74×
37Maine<1K0.74×
38Nebraska~1K0.72×
39West Virginia<1K0.72×
40Mississippi~2K0.71×
41Indiana~4K0.69×
42Alabama~3K0.69×
43Arkansas~2K0.69×
44Wisconsin~3K0.68×
45Kansas~2K0.68×
46Iowa~2K0.66×
47Missouri~3K0.65×
48Minnesota~3K0.65×
49Kentucky~2K0.65×
50Ohio~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Philipp Plein, United States
0.64×1.00×5.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philipp Plein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philipp Plein audience
#·InterestCategoryAffinity×
01OCR World ChampionshipsSports191.71×
02alcottFashion & Accessoires179.24×
03New York StyleTopic99.90×
04Frank BodyBeauty & Wellness94.46×
05Julie EstelleMovies & TV86.30×
06Boot BarnFashion & Accessoires19.01×
07Elie SaabFashion & Accessoires18.02×
08Lanvin (clothing)Fashion & Accessoires16.05×
09Issey MiyakeFashion & Accessoires12.59×
10Chloe (film)Movies & TV11.12×
11Ruby RoseMovies & TV9.95×
12Luxury WatchesFashion & Accessoires9.38×
13Biographical filmMovies & TV8.49×
14LuxuryFashion & Accessoires6.72×
15Luxury TravelTravel & Leisure6.38×
16Luxury LifestyleShopping5.18×
17ManhattanTravel & Leisure3.48×
18Luxury real estateBusiness & Career3.23×
19QueensTravel & Leisure3.21×
20Order (business)Business & Career2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philipp Plein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philipp Plein audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.69×
Design AffinityPREMIUM2.44×
Quality AwarenessPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philipp Plein audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Need for SecurityCONSERVATISM0.90×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Philipp Plein's target market in United States?

Philipp Plein's target market in United States covers an estimated 285,968 people, concentrated in California and Florida.

02

What is the gender split and age of Philipp Plein customers?

42.3% of the Philipp Plein audience are female, 57.7% are male, with an average age of 32.3 years.

03

Which brands do Philipp Plein fans like most?

Philipp Plein fans show strongest brand affinity for Boot Barn (19.01×), alcott (179.24×), and New York Style (99.9×) over the country average.

04

Where do Philipp Plein fans live in United States?

Philipp Plein fans in United States are most concentrated in California (reach ~90K), Florida (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Philipp Plein fans also like?

Beyond Philipp Plein itself, the audience over-indexes on alcott (179.24×), New York Style (99.9×), Lanvin (clothing) (16.05×), and Biographical film (8.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Philipp Plein audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philipp Plein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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