Berlin Tegel Airport Audience in Germany
Berlin Tegel Airport has an estimated audience of 596,691 people in Germany. 50.7% are female, 49.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Google Flights, Brussels Airlines, Eurowings, Little Britain, Spirit Airlines.
The average Berlin Tegel Airport fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Google Flights, Brussels Airlines, Eurowings, with strongest over-indexing on Google Flights (17.05× the country average). Demographically, the Berlin Tegel Airport audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Berlin Tegel Airport fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 40.9 |
| Estimated audience size | 596,691 |
Audience persona
The typical Berlin Tegel Airport fan in Germany is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,173 | 0.75× |
| Berlin | 75,890 | 2.84× |
| Bayern | 59,994 | 0.63× |
| Baden-Württemberg | 50,360 | 0.62× |
| Niedersachsen | 46,013 | 0.79× |
| Sachsen | 37,581 | 1.28× |
| Brandenburg | 34,351 | 1.86× |
| Hessen | 29,715 | 0.65× |
| Sachsen-Anhalt | 20,654 | 1.34× |
| Rheinland-Pfalz | 16,948 | 0.57× |
| Schleswig-Holstein | 14,382 | 0.67× |
| Thüringen | 13,701 | 0.9× |
| Mecklenburg-Vorpommern | 11,416 | 1× |
| Hamburg | 11,312 | 0.84× |
| Bremen | 3,922 | 0.77× |
| Saarland | 3,569 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 17.05× | Travel & Leisure |
| Brussels Airlines | 54.67× | Travel & Leisure |
| Eurowings | 9.41× | Travel & Leisure |
| Little Britain | 67.25× | Movies & TV |
| Spirit Airlines | 72.14× | Travel & Leisure |
| Telekom Baskets Bonn | 44.99× | Sports |
| Munich Airport | 28.36× | Travel & Leisure |
| Satire | 8.06× | Literature |
| Lufthansa | 4.59× | Travel & Leisure |
| Western Union | 6.65× | Business & Career |
| German television comedy | 8.24× | Movies & TV |
| Mila Kunis | 11.56× | Movies & TV |
| Tagesschau | 2.46× | Movies & TV |
| Amsterdam Airport Schiphol | 40.48× | Travel & Leisure |
| Cologne Bonn Airport | 13× | Travel & Leisure |
| Headphones | 6.21× | Technology & Electronics |
| Secret Escapes | 6.51× | Travel & Leisure |
| Country rap | 5.85× | Music & Radio |
| Allgäu | 5.72× | Travel & Leisure |
| Pets | 1.72× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Community Orientation | OPEN | 1.39 |
| Travelling | THRILL | 1.34 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Quality Awareness | PREMIUM | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.6% |
| United States | 7.1% |
| Italy | 4.9% |
See Berlin Tegel Airport audiences in other countries
More Airport audiences in Germany
- Santorini (Thira) National Airport (4,377,100)
- Airport (4,003,920)
- Flughafen Stuttgart (1,425,190)
- Flughafen Hannover (1,187,242)
- Frankfurt Airport (819,855)
Frequently asked questions
How many fans does Berlin Tegel Airport have in Germany?
Berlin Tegel Airport has an estimated audience of 596,691 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Berlin Tegel Airport fans?
50.7% of Berlin Tegel Airport fans are female, 49.3% are male, with an average age of 40.9 years.
Which brands do Berlin Tegel Airport fans like most?
Berlin Tegel Airport fans show strongest brand affinity for Google Flights (17.05×), Brussels Airlines (54.67×), and Eurowings (9.41×) over the country average.
Where do Berlin Tegel Airport fans live in Germany?
Berlin Tegel Airport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,173), Berlin (reach 75,890), and Bayern (reach 59,994). These three regions account for the largest share of the active audience.
What other brands do Berlin Tegel Airport fans also like?
Beyond Berlin Tegel Airport itself, the audience over-indexes on Brussels Airlines (54.67×), Eurowings (9.41×), Little Britain (67.25×), and Spirit Airlines (72.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berlin Tegel Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.