Rascasse Audience Intelligence

Alabama Audience in Germany

A data profile of the people who buy, follow and care about Alabama in Germany — modelled from more than twelve digital signal sources. Alabama has an estimated audience of 283,984 people in Germany.

#177among Region in Germany#1722among POI in Germany#1461in Travel & Leisure

The average Alabama fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Julie Walters, Christina Ricci, Tagesschau, with strongest over-indexing on Julie Walters (56.83× the country average).

Demographically, the Alabama audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alabama fan in Germany is more male, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Julie Walters.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alabama profile in Germany.

Audience size
284K
in Germany
Gender
40.0%♀
60.0% male
Age
39.1
average years
Country rank
#18050
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alabama fans

40.0% are female, 60.0% are male, average age 39.1.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Alabama audience in Germany
MetricValue
Female40.0%
Male60.0%
Average age39.1
Estimated audience size283,984
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Alabama audience in Germany
Age bracketShare%
16-1922%
20-2916%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Alabama audience comes from Germany.

Worldwide audience distribution share by country for Alabama
CountryShare
United States75.9%
United Kingdom3.0%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alabama audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alabama fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~8K1.23×
02Saarland~4K1.18×
03Hessen~20K1.13×
04Bremen~3K1.08×
05Rheinland-Pfalz~20K1.07×
06Bayern~50K1.04×
07Baden-Württemberg~40K1.04×
08Schleswig-Holstein~10K0.99×
09Niedersachsen~30K0.98×
10Nordrhein-Westfalen~60K0.96×
11Sachsen~10K0.94×
12Berlin~10K0.94×
13Thüringen~6K0.90×
14Mecklenburg-Vorpommern~5K0.87×
15Brandenburg~8K0.86×
16Sachsen-Anhalt~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Alabama, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alabama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alabama audience
#·InterestCategoryAffinity×
01Julie WaltersMovies & TV56.83×
02OttomanHome & Garden55.17×
03Alan JacksonMusic & Radio28.85×
04Christina RicciMovies & TV16.60×
05Gold miningBusiness & Career7.56×
06HertzCars & Mobility7.56×
07Drew BarrymoreMovies & TV7.13×
08Mel GibsonMovies & TV6.95×
09SpreadsheetTechnology & Electronics6.55×
10Non-alcoholic beverageFood & Beverages4.92×
11WalmartShopping4.88×
12Country rapMusic & Radio4.59×
13Jason MomoaMovies & TV4.26×
14Accounting softwareBusiness & Career4.07×
15SatireLiterature3.00×
16CanadaTravel & Leisure2.83×
17HugendubelShopping2.30×
18TagesschauMovies & TV1.95×
19NatureHome & Garden1.94×
20FamilyKids & Family1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alabama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alabama audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.84×
Community OrientationOPEN1.65×
ExtroversionTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alabama audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
Luxury OrientationPREMIUM0.74×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alabama have in Germany?

Alabama has an estimated audience of 283,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alabama fans?

40.0% of Alabama fans are female, 60.0% are male, with an average age of 39.1 years.

03

Which brands do Alabama fans like most?

Alabama fans show strongest brand affinity for Julie Walters (56.83×), Christina Ricci (16.6×), and Tagesschau (1.95×) over the country average.

04

Where do Alabama fans live in Germany?

Alabama fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Alabama fans also like?

Beyond Alabama itself, the audience over-indexes on Christina Ricci (16.6×), Tagesschau (1.95×), Ottoman (55.17×), and Mel Gibson (6.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Alabama audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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