Alabama Audience in Germany
Alabama has an estimated audience of 283,984 people in Germany. 40.0% are female, 60.0% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Hemnet, Pillow, Este, Veneto, Captain Fantastic (film).
The average Alabama fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Hemnet, Pillow, with strongest over-indexing on Medieval fantasy (33.31× the country average). Demographically, the Alabama audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Alabama fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 39.1 |
| Estimated audience size | 283,984 |
Audience persona
The typical Alabama fan in Germany is more male, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,527 | 0.99× |
| Bayern | 48,907 | 1.07× |
| Baden-Württemberg | 41,193 | 1.06× |
| Niedersachsen | 27,704 | 1× |
| Hessen | 25,535 | 1.18× |
| Rheinland-Pfalz | 15,177 | 1.07× |
| Sachsen | 12,794 | 0.92× |
| Berlin | 12,492 | 0.98× |
| Schleswig-Holstein | 10,213 | 1× |
| Hamburg | 8,134 | 1.27× |
| Brandenburg | 7,467 | 0.85× |
| Thüringen | 6,235 | 0.86× |
| Sachsen-Anhalt | 5,737 | 0.78× |
| Mecklenburg-Vorpommern | 4,477 | 0.83× |
| Saarland | 3,661 | 1.05× |
| Bremen | 2,643 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 33.31× | Literature |
| Hemnet | 14.72× | Home & Garden |
| Pillow | 2.1× | Home & Garden |
| Este, Veneto | 3.44× | Travel & Leisure |
| Captain Fantastic (film) | 11.84× | Movies & TV |
| Unique Gifts | 1.68× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.26× | Travel & Leisure |
| JDSU | 3.75× | Business & Career |
| Christmas Gift | 1.72× | Kids & Family |
| Buying a House | 5.71× | Home & Garden |
| Nationality | 2.48× | Politics & Society |
| Hobby Lobby | 5.67× | Home & Garden |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Graham Greene (actor) | 2.9× | |
| Esra Erol | 4× | Movies & TV |
| The Fader | 4.35× | Music & Radio |
| Gudrun Sjödén | 1.97× | Fashion & Accessoires |
| Sixx | 1.99× | Movies & TV |
| Google Analytics | 1.59× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.85 |
| Extroversion | THRILL | 1.75 |
| Travelling | THRILL | 1.69 |
| Pet Ownership | JOY | 1.65 |
| Early Adopter Mentality | POWER | 1.65 |
| Tradition | CONSERVATISM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.0% |
| United Kingdom | 3.0% |
| Canada | 2.6% |
See Alabama audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Alabama have in Germany?
Alabama has an estimated audience of 283,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alabama fans?
40.0% of Alabama fans are female, 60.0% are male, with an average age of 39.1 years.
Which brands do Alabama fans like most?
Alabama fans show strongest brand affinity for Medieval fantasy (33.31×), Hemnet (14.72×), and Pillow (2.1×) over the country average.
Where do Alabama fans live in Germany?
Alabama fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,527), Bayern (reach 48,907), and Baden-Württemberg (reach 41,193). These three regions account for the largest share of the active audience.
What other brands do Alabama fans also like?
Beyond Alabama itself, the audience over-indexes on Hemnet (14.72×), Pillow (2.1×), Este, Veneto (3.44×), and Captain Fantastic (film) (11.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.