A data profile of the people who buy, follow and care about Bespoke tailoring in United Kingdom — modelled from more than twelve digital signal sources. Bespoke tailoring has an estimated audience of 3,883,513 people in United Kingdom.
The average Bespoke tailoring fan in United Kingdom is 40.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include American English, Matalan, Dunelm, with strongest over-indexing on American English (2.08× the country average).
Demographically, the Bespoke tailoring audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bespoke tailoring fan in United Kingdom is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for American English.
The key figures that characterise the Bespoke tailoring profile in United Kingdom.
59.9% are female, 40.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.9 |
| Estimated audience size | 3,883,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Bespoke tailoring audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.0% |
| United Kingdom | 12.2% |
| France | 10.0% |
Where the Bespoke tailoring audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.59× | |
| 02 | Greater London | ~800K | 1.52× | |
| 03 | South East | ~600K | 1.23× | |
| 04 | North West | ~500K | 1.19× | |
| 05 | East Midlands | ~300K | 1.03× | |
| 06 | East of England | ~400K | 1.00× | |
| 07 | Wales | ~200K | 0.94× | |
| 08 | Northern Ireland | ~100K | 0.94× | |
| 09 | South West | ~300K | 0.93× | |
| 10 | Scotland | ~300K | 0.92× | |
| 11 | West Midlands | ~200K | 0.91× | |
| 12 | North East | ~100K | 0.82× | |
| 13 | Yorkshire and the Humber | ~200K | 0.73× |
The strongest cross-interests of the Bespoke tailoring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 2.41× | ||
| 02 | American English | Business & Career | 2.08× | ||
| 03 | Marriage vows | Kids & Family | 1.88× | ||
| 04 | Home Interior Design | Home & Garden | 1.80× | ||
| 05 | Bedroom furniture | Home & Garden | 1.72× | ||
| 06 | Suit (clothing) | Fashion & Accessoires | 1.68× | ||
| 07 | Gown | Fashion & Accessoires | 1.66× | ||
| 08 | Home décor products | Home & Garden | 1.66× | ||
| 09 | Newcast | Business & Career | 1.64× | ||
| 10 | Industrial design | Business & Career | 1.61× | ||
| 11 | Landscape design | Business & Career | 1.61× | ||
| 12 | Chair | Home & Garden | 1.59× | ||
| 13 | Home Design | Home & Garden | 1.57× | ||
| 14 | Carpentry | Home & Garden | 1.54× | ||
| 15 | Sleeve | Fashion & Accessoires | 1.54× | ||
| 16 | Dunelm | Home & Garden | 1.53× | ||
| 17 | Designer clothing | Fashion & Accessoires | 1.53× | ||
| 18 | Matalan | Shopping | 1.52× | ||
| 19 | Flooring | Home & Garden | 1.52× | ||
| 20 | Flowering plant | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.47× | |
| DIY Mentality | THRILL | 1.31× | |
| Quality Awareness | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Bespoke tailoring has an estimated audience of 3,883,513 people in United Kingdom, concentrated in England and Greater London.
59.9% of Bespoke tailoring fans are female, 40.1% are male, with an average age of 40.9 years.
Bespoke tailoring fans show strongest brand affinity for American English (2.08×), Matalan (1.52×), and Dunelm (1.53×) over the country average.
Bespoke tailoring fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~800K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bespoke tailoring itself, the audience over-indexes on Matalan (1.52×), Dunelm (1.53×), Newcast (1.64×), and Dress shirt (2.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bespoke tailoring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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