Sol de Janeiro Audience in Germany
Sol de Janeiro has an estimated audience of 2,510,266 people in Germany. 96.4% are female, 3.6% are male, average age 38.2. Top brand affinities: Škoda Kodiaq, Stradivarius, Cachorro, Commercial mortgage, Bank account.
Top brand affinities include Škoda Kodiaq, Stradivarius, Cachorro, with strongest over-indexing on Škoda Kodiaq (2.82× the country average). Demographically, the Sol de Janeiro audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Sustainability.
Category: Beauty & Wellness · Type: Brand
Demographics of Sol de Janeiro fans
| Metric | Value |
|---|---|
| Female | 96.4% |
| Male | 3.6% |
| Average age | 38.2 |
| Estimated audience size | 2,510,266 |
Audience persona
The typical Sol de Janeiro fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Škoda Kodiaq.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.82× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Cachorro | 2.85× | Pets & Animals |
| Commercial mortgage | 1.52× | Business & Career |
| Bank account | 2.17× | Business & Career |
| Home Delivery | 2.02× | Food & Beverages |
| Figure painting (hobby) | 2.82× | Arts & Culture |
| Headhunters (film) | 3.28× | Movies & TV |
| Volvo V60 | 3.16× | Cars & Mobility |
| Corfu (regional unit) | 2.02× | Travel & Leisure |
| Jersey (fabric) | 3.2× | Fashion & Accessoires |
| The Hunt (2012 film) | 2.58× | Movies & TV |
| HODINKEE | 6.05× | Fashion & Accessoires |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Standing rib roast | 3.74× | Food & Beverages |
| Theocracy | 4.74× | Music & Radio |
| Ipekyol | 1.88× | Shopping |
| Keeper (password manager) | 1.93× | Technology & Electronics |
| Pantsuit | 2.9× | Fashion & Accessoires |
| Leprechaun | 3.5× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Sustainability | BALANCE | 1.4 |
| Sports Activity | POWER | 1.39 |
| Mindfulness | BALANCE | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Germany | 9.5% |
| United Kingdom | 9.5% |
See Sol de Janeiro audiences in other countries
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Sol de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.