Rascasse Audience Intelligence

Sol de Janeiro Target Market in Germany

A data profile of the people who buy, follow and care about Sol de Janeiro in Germany — modelled from more than twelve digital signal sources. Sol de Janeiro has an estimated audience of 2,569,637 people in Germany.

#309among Brand in Germany#60in Beauty & Wellness

The average Sol de Janeiro fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Natural skin care, Luxury goods, Skin care, with strongest over-indexing on Natural skin care (8.42× the country average).

Demographically, the Sol de Janeiro audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sol de Janeiro fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Natural skin care.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sol de Janeiro profile in Germany.

Audience size
2.6M
in Germany
Gender
96.4%♀
3.6% male
Age
38.2
average years
Country rank
#2564
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sol de Janeiro

96.4% are female, 3.6% are male, average age 38.2.

Fig. 02

Gender split

96.4%
Female
3.6%
Male
Demographic split for Sol de Janeiro audience in Germany
MetricValue
Female96.4%
Male3.6%
Average age38.2
Estimated audience size2,569,637
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Sol de Janeiro audience in Germany
Age bracketShare%
16-1917%
20-2928%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Sol de Janeiro audience comes from Germany.

Worldwide audience distribution share by country for Sol de Janeiro
CountryShare
United States23.5%
United Kingdom9.6%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sol de Janeiro audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sol de Janeiro customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.22×
02Niedersachsen~300K1.09×
03Brandenburg~80K1.07×
04Hamburg~60K1.04×
05Rheinland-Pfalz~100K1.01×
06Schleswig-Holstein~90K1.00×
07Bayern~400K0.99×
08Hessen~200K0.99×
09Thüringen~60K0.99×
10Baden-Württemberg~300K0.98×
11Mecklenburg-Vorpommern~50K0.97×
12Berlin~100K0.96×
13Sachsen~100K0.93×
14Sachsen-Anhalt~60K0.93×
15Saarland~30K0.93×
16Bremen~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Sol de Janeiro, Germany
0.91×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sol de Janeiro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sol de Janeiro audience
#·InterestCategoryAffinity×
01CleanserBeauty & Wellness8.78×
02Natural skin careBeauty & Wellness8.42×
03FacialBeauty & Wellness7.70×
04Eye linerBeauty & Wellness6.07×
05Anti-aging creamBeauty & Wellness4.77×
06Lip glossBeauty & Wellness4.77×
07PandoraFashion & Accessoires4.76×
08Makeup TutorialsBeauty & Wellness4.49×
09Expensive TasteBusiness & Career4.46×
10Hair conditionerBeauty & Wellness4.10×
11Skin careBeauty & Wellness4.02×
12Robert RedfordMovies & TV3.84×
13KitchenHome & Garden3.27×
14Luxury goodsFashion & Accessoires2.95×
15VacationsTravel & Leisure2.61×
16NatureHome & Garden2.54×
17PrimarkShopping2.53×
18FamilyKids & Family2.27×
19Do it yourself (DIY)Home & Garden1.96×
20GermanyTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sol de Janeiro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sol de Janeiro audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.20×
MindfulnessBALANCE1.88×
Price SensitivityPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sol de Janeiro audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.90×
Career OrientationPOWER0.97×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sol de Janeiro's target market in Germany?

Sol de Janeiro's target market in Germany covers an estimated 2,569,637 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sol de Janeiro customers?

96.4% of the Sol de Janeiro audience are female, 3.6% are male, with an average age of 38.2 years.

03

Which brands do Sol de Janeiro fans like most?

Sol de Janeiro fans show strongest brand affinity for Natural skin care (8.42×), Luxury goods (2.95×), and Skin care (4.02×) over the country average.

04

Where do Sol de Janeiro fans live in Germany?

Sol de Janeiro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sol de Janeiro fans also like?

Beyond Sol de Janeiro itself, the audience over-indexes on Luxury goods (2.95×), Skin care (4.02×), Kitchen (3.27×), and Facial (7.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Sol de Janeiro audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sol de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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