Sol de Janeiro Audience in Germany
Sol de Janeiro has an estimated audience of 2,510,266 people in Germany. 96.4% are female, 3.6% are male, average age 38.2. Top brand affinities: Natural skin care, Ariana Grande, Skin care, Self care, Gina Tricot.
Top brand affinities include Natural skin care, Ariana Grande, Skin care, with strongest over-indexing on Natural skin care (8.42× the country average). Demographically, the Sol de Janeiro audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Sustainability.
Category: Beauty & Wellness · Type: Brand
Demographics of Sol de Janeiro fans
| Metric | Value |
|---|---|
| Female | 96.4% |
| Male | 3.6% |
| Average age | 38.2 |
| Estimated audience size | 2,510,266 |
Audience persona
The typical Sol de Janeiro fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Natural skin care.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural skin care | 8.42× | Beauty & Wellness |
| Ariana Grande | 6.25× | Music & Radio |
| Skin care | 3.81× | Beauty & Wellness |
| Self care | 3.9× | Health |
| Gina Tricot | 6.3× | Fashion & Accessoires |
| Tagesschau | 1.96× | Movies & TV |
| Makeup Tutorials | 4.62× | Beauty & Wellness |
| Anti-aging cream | 4.47× | Beauty & Wellness |
| Family | 1.77× | Kids & Family |
| Natural foods | 3.84× | Food & Beverages |
| Do it yourself (DIY) | 1.92× | Home & Garden |
| TikTok | 1.59× | Internet & Social Media |
| Vacations | 2.38× | Travel & Leisure |
| Facial | 5.63× | Beauty & Wellness |
| Spiegel Online | 1.72× | News |
| Eye liner | 4.57× | Beauty & Wellness |
| Sephora | 3.54× | Shopping |
| Hairstyle | 2.48× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Airbnb | 1.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Sustainability | BALANCE | 1.4 |
| Sports Activity | POWER | 1.39 |
| Mindfulness | BALANCE | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Germany | 9.5% |
| United Kingdom | 9.5% |
See Sol de Janeiro audiences in other countries
More Beauty & Wellness audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sol de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.