Sol de Janeiro Audience in United States
Sol de Janeiro has an estimated audience of 6,212,642 people in United States. 96.1% are female, 3.9% are male, average age 39.7. Top brand affinities: Kia Sportage, Natural skin care, Anti-aging cream, Horoscope, Honda HR-V.
Top brand affinities include Kia Sportage, Natural skin care, Anti-aging cream, with strongest over-indexing on Kia Sportage (53.18× the country average). Demographically, the Sol de Janeiro audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Beauty & Wellness · Type: Brand
Demographics of Sol de Janeiro fans
| Metric | Value |
|---|---|
| Female | 96.1% |
| Male | 3.9% |
| Average age | 39.7 |
| Estimated audience size | 6,212,642 |
Audience persona
The typical Sol de Janeiro fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 53.18× | Cars & Mobility |
| Natural skin care | 9.17× | Beauty & Wellness |
| Anti-aging cream | 9.76× | Beauty & Wellness |
| Horoscope | 13.08× | Health |
| Honda HR-V | 35.45× | Cars & Mobility |
| Pre-school playgroup | 39.63× | Kids & Family |
| Jeep Grand Cherokee | 9.55× | Cars & Mobility |
| Do it yourself (DIY) | 2.91× | Home & Garden |
| Natural foods | 6.98× | Food & Beverages |
| Wedding dress | 5.98× | Fashion & Accessoires |
| Personal care | 3.65× | Health |
| TikTok | 2.47× | Internet & Social Media |
| Eyelash extensions | 5.4× | Beauty & Wellness |
| ULTA Beauty | 4.02× | Beauty & Wellness |
| Lip gloss | 7.41× | Beauty & Wellness |
| Skin care | 3.19× | Beauty & Wellness |
| Day trading | 8.67× | Business & Career |
| Sephora | 3.08× | Shopping |
| CC cream | 9.42× | Beauty & Wellness |
| Eye shadow | 5.82× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.88 |
| Risk Appetite | THRILL | 1.95 |
| Mindfulness | BALANCE | 1.67 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Sustainability | BALANCE | 1.6 |
| Design Affinity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Germany | 9.5% |
| United Kingdom | 9.5% |
See Sol de Janeiro audiences in other countries
More Beauty & Wellness audiences in United States
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How to read this data
Audience size is the estimated number of people in United States who actively search for Sol de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.