Sol de Janeiro Audience in United States
Sol de Janeiro has an estimated audience of 6,212,642 people in United States. 96.1% are female, 3.9% are male, average age 39.7. Top brand affinities: Elsword, Bank account, Combat sport, Tierra caliente, Collectable.
Top brand affinities include Elsword, Bank account, Combat sport, with strongest over-indexing on Elsword (53.18× the country average). Demographically, the Sol de Janeiro audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Beauty & Wellness · Type: Brand
Demographics of Sol de Janeiro fans
| Metric | Value |
|---|---|
| Female | 96.1% |
| Male | 3.9% |
| Average age | 39.7 |
| Estimated audience size | 6,212,642 |
Audience persona
The typical Sol de Janeiro fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 53.18× | Games |
| Bank account | 3.8× | Business & Career |
| Combat sport | 2.02× | Sports |
| Tierra caliente | 9.76× | Travel & Leisure |
| Collectable | 1.64× | Kids & Family |
| Mothercare | 3.04× | Kids & Family |
| Regional styles of Mexican music | 2.27× | Music & Radio |
| Bugatti Chiron | 6.82× | Cars & Mobility |
| Kendra Scott | 1.73× | Fashion & Accessoires |
| Certified diabetes educator | 7.71× | Business & Career |
| Cam Ward | 2.04× | Sports |
| Roger Federer | 3.55× | Sports |
| Tierra Cali | 3.73× | Travel & Leisure |
| California University of Pennsylvania | 9.42× | Business & Career |
| Jeep Wagoneer | 2.59× | Cars & Mobility |
| Acoustic music | 1.98× | Music & Radio |
| JC Whitney | 7.01× | Shopping |
| Leprechaun | 4.24× | Literature |
| Stamp collecting | 2.02× | Home & Garden |
| Cachorro | 2.19× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.88 |
| Risk Appetite | THRILL | 1.95 |
| Mindfulness | BALANCE | 1.67 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Sustainability | BALANCE | 1.6 |
| Design Affinity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Germany | 9.5% |
| United Kingdom | 9.5% |
See Sol de Janeiro audiences in other countries
More Beauty & Wellness audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sol de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.