Rascasse Audience Intelligence

Sol de Janeiro Target Market in United States

A data profile of the people who buy, follow and care about Sol de Janeiro in United States — modelled from more than twelve digital signal sources. Sol de Janeiro has an estimated audience of 6,376,298 people in United States.

#562among Brand in United States#120in Beauty & Wellness

The average Sol de Janeiro fan in United States is 39.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Natural skin care, Anti-aging cream, Moisturizer, with strongest over-indexing on Natural skin care (7.83× the country average).

Demographically, the Sol de Janeiro audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sol de Janeiro fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Natural skin care.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sol de Janeiro profile in United States.

Audience size
6.4M
in United States
Gender
96.1%♀
3.9% male
Age
39.7
average years
Country rank
#5436
Brand in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sol de Janeiro

96.1% are female, 3.9% are male, average age 39.7.

Fig. 02

Gender split

96.1%
Female
3.9%
Male
Demographic split for Sol de Janeiro audience in United States
MetricValue
Female96.1%
Male3.9%
Average age39.7
Estimated audience size6,376,298
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Sol de Janeiro audience in United States
Age bracketShare%
16-1915%
20-2926%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Sol de Janeiro audience comes from United States.

Worldwide audience distribution share by country for Sol de Janeiro
CountryShare
United States23.5%
United Kingdom9.6%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sol de Janeiro audience in United States is strongest.

Fig. 05

Top regions by affinity

Sol de Janeiro customers by region in United States
#RegionReachAffinity×
01West Virginia~40K1.52×
02Kentucky~100K1.50×
03Alabama~100K1.42×
04Mississippi~70K1.36×
05Iowa~60K1.25×
06Indiana~100K1.24×
07Arkansas~60K1.23×
08North Dakota~20K1.22×
09Tennessee~100K1.20×
10Texas~600K1.19×
11Ohio~200K1.18×
12Oklahoma~80K1.18×
13Nebraska~40K1.18×
14Louisiana~90K1.16×
15Pennsylvania~200K1.13×
16Missouri~100K1.13×
17South Dakota~20K1.12×
18North Carolina~200K1.09×
19South Carolina~100K1.09×
20Kansas~50K1.09×
21Georgia~200K1.08×
22New Jersey~200K1.08×
23Michigan~200K1.07×
24Illinois~200K1.02×
25Connecticut~60K1.00×
26New York~300K0.99×
27Wisconsin~90K0.99×
28Utah~50K0.97×
29Virginia~100K0.95×
30Idaho~30K0.95×
31Florida~400K0.94×
32Delaware~20K0.94×
33Minnesota~80K0.90×
34Rhode Island~20K0.90×
35Maryland~90K0.88×
36Massachusetts~100K0.87×
37Maine~20K0.86×
38California~600K0.84×
39New Hampshire~20K0.84×
40Arizona~100K0.82×
41Montana~10K0.79×
42Alaska~10K0.77×
43Washington~90K0.73×
44New Mexico~20K0.73×
45Vermont~8K0.73×
46Oregon~50K0.72×
47Nevada~40K0.70×
48Colorado~60K0.65×
49Hawaii~20K0.61×
50Washington, District of Columbia~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Sol de Janeiro, United States
0.56×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sol de Janeiro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sol de Janeiro audience
#·InterestCategoryAffinity×
01BB creamBeauty & Wellness9.35×
02CC creamBeauty & Wellness9.03×
03Anti-aging creamBeauty & Wellness8.49×
04Kendall JennerFashion & Accessoires8.32×
05Natural foodsFood & Beverages8.21×
06Natural skin careBeauty & Wellness7.83×
07Lip glossBeauty & Wellness6.65×
08Eyelash extensionsBeauty & Wellness6.35×
09MoisturizerHome & Garden6.22×
10Eye linerBeauty & Wellness6.18×
11Eye shadowBeauty & Wellness5.95×
12MascaraBeauty & Wellness4.85×
13Personal careHealth4.36×
14Skin careBeauty & Wellness3.77×
15ULTA BeautyBeauty & Wellness3.72×
16TikTokInternet & Social Media3.20×
17Hair careBeauty & Wellness3.05×
18SephoraShopping2.78×
19Do it yourself (DIY)Home & Garden2.32×
20Luxury goodsFashion & Accessoires2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sol de Janeiro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sol de Janeiro audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.13×
IndulgenceJOY2.07×
Luxury OrientationPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sol de Janeiro audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
TraditionCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sol de Janeiro's target market in United States?

Sol de Janeiro's target market in United States covers an estimated 6,376,298 people, concentrated in Texas and California.

02

What is the gender split and age of Sol de Janeiro customers?

96.1% of the Sol de Janeiro audience are female, 3.9% are male, with an average age of 39.7 years.

03

Which brands do Sol de Janeiro fans like most?

Sol de Janeiro fans show strongest brand affinity for Natural skin care (7.83×), Anti-aging cream (8.49×), and Moisturizer (6.22×) over the country average.

04

Where do Sol de Janeiro fans live in United States?

Sol de Janeiro fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sol de Janeiro fans also like?

Beyond Sol de Janeiro itself, the audience over-indexes on Anti-aging cream (8.49×), Moisturizer (6.22×), Natural foods (8.21×), and TikTok (3.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sol de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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