Crédit Agricole Target Market in France
Crédit Agricole has an estimated audience of 5,437,229 people in France. 45.7% are female, 54.3% are male, average age 44.8. Top regions: Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes. Top brand affinities: Boursorama, Banking, La Centrale, Google Maps, Electronic funds transfer.
The average Crédit Agricole fan in France is 44.8 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes. Top brand affinities include Boursorama, Banking, La Centrale, with strongest over-indexing on Boursorama (1.5× the country average). Demographically, the Crédit Agricole audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Customer demographics of Crédit Agricole
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 44.8 |
| Estimated audience size | 5,437,229 |
Audience persona
The typical Crédit Agricole fan in France is balanced, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Boursorama.
Crédit Agricole customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~600K | 0.64× |
| Nouvelle-Aquitaine | ~600K | 1.28× |
| Auvergne-Rhône-Alpes | ~600K | 0.93× |
| Occitanie | ~600K | 1.18× |
| Hauts-de-France | ~400K | 0.94× |
| Grand Est | ~400K | 0.84× |
| Brittany | ~400K | 1.35× |
| Pays de la Loire | ~400K | 1.19× |
| Provence-Alpes-Côte d'Azur | ~300K | 0.85× |
| Normandy | ~300K | 1× |
| Bourgogne-Franche-Comté | ~300K | 1.18× |
| Centre-Val de Loire | ~200K | 1.16× |
| Corsica | ~10K | 0.48× |
Top brand affinities of the Crédit Agricole audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boursorama | 1.5× | Business & Career |
| Banking | 1.78× | Business & Career |
| La Centrale | 1.66× | Cars & Mobility |
| Google Maps | 1.66× | Internet & Social Media |
| Electronic funds transfer | 2.05× | Business & Career |
| La Banque postale | 1.63× | Business & Career |
| Oscaro | 1.69× | Cars & Mobility |
| Macif | 1.62× | Business & Career |
| BNP Paribas | 1.72× | Business & Career |
| Pro BTP | 1.64× | Business & Career |
| Insurance | 1.56× | Business & Career |
| Credit (finance) | 1.98× | Business & Career |
| Financial services | 1.59× | Business & Career |
| Bourse Direct | 1.6× | Business & Career |
| BoursoBank | 1.76× | Business & Career |
| Credit cards | 1.57× | Business & Career |
| AXA | 1.74× | Business & Career |
| Gmail | 1.5× | Internet & Social Media |
| Property law | 1.84× | Home & Garden |
| Fortuneo | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.29 |
| Career Orientation | POWER | 1.16 |
| Risk Appetite | THRILL | 1.11 |
| Spirituality | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.07 |
| Urban Lifestyle | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 72.5% |
| Italy | 7.0% |
| Poland | 4.0% |
See Crédit Agricole audiences in other countries
More Bank audiences in France
- La Banque postale (10,823,929)
- BNP Paribas (6,622,259)
- Fortuneo (5,221,615)
- Crédit Mutuel (4,735,049)
- BoursoBank (4,438,527)
Frequently asked questions
Who is Crédit Agricole's target market in France?
Crédit Agricole's target market in France covers an estimated 5,437,229 people, concentrated in Île-de-France and Nouvelle-Aquitaine.
What is the gender split and age of Crédit Agricole customers?
45.7% of the Crédit Agricole audience are female, 54.3% are male, with an average age of 44.8 years.
Which brands do Crédit Agricole fans like most?
Crédit Agricole fans show strongest brand affinity for Boursorama (1.5×), Banking (1.78×), and La Centrale (1.66×) over the country average.
Where do Crédit Agricole fans live in France?
Crédit Agricole fans in France are most concentrated in Île-de-France (reach ~600K), Nouvelle-Aquitaine (reach ~600K), and Auvergne-Rhône-Alpes (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Crédit Agricole fans also like?
Beyond Crédit Agricole itself, the audience over-indexes on Banking (1.78×), La Centrale (1.66×), Google Maps (1.66×), and Electronic funds transfer (2.05×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Crédit Agricole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.