Zero-emissions vehicle Audience in United States

Zero-emissions vehicle has an estimated audience of 446,526 people in United States. 26.0% are female, 74.0% are male, average age 40.4. Top brand affinities: Keene, New Hampshire, Hipster, Arrietty, Governor of Michigan, Elsword.
Top brand affinities include Keene, New Hampshire, Hipster, Arrietty, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Zero-emissions vehicle audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Category: Cars & Mobility · Type: Topic
Demographics of Zero-emissions vehicle fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 40.4 |
| Estimated audience size | 446,526 |
Audience persona
The typical Zero-emissions vehicle fan in United States is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Hipster | 18.52× | Politics & Society |
| Arrietty | 20× | Movies & TV |
| Governor of Michigan | 9.69× | Politics & Society |
| Elsword | 21.29× | Games |
| Northrop Grumman | 7.82× | Business & Career |
| Wok | 7.65× | Food & Beverages |
| Vocal harmony | 4.96× | Music & Radio |
| Cherish (group) | 11.28× | Music & Radio |
| N1 road (South Africa) | 3.79× | Travel & Leisure |
| Home equity | 1.8× | Home & Garden |
| Hibachi | 6.84× | Food & Beverages |
| Goop | 4.64× | Internet & Social Media |
| Hammock camping | 5.98× | Travel & Leisure |
| Grinch | 3.23× | Movies & TV |
| El Paso County, Colorado | 9.89× | Travel & Leisure |
| Google Home | 4.91× | Technology & Electronics |
| Grace Slick | 6.61× | Music & Radio |
| headspace | 6.94× | Health |
| Huevos rancheros | 20× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Luxury Orientation | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.48 |
| Family Orientation | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.42 |
| Risk Appetite | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Germany | 16.3% |
| United Kingdom | 13.2% |
See Zero-emissions vehicle audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Zero-emissions vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.