Rascasse Audience Intelligence

Zero-emissions vehicle Audience in United States

A data profile of the people who buy, follow and care about Zero-emissions vehicle in United States — modelled from more than twelve digital signal sources. Zero-emissions vehicle has an estimated audience of 446,526 people in United States.

#11851among Topic in United States#1093in Cars & Mobility

The average Zero-emissions vehicle fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renewable energy, Sustainable energy, Hybrid electric vehicle, with strongest over-indexing on Renewable energy (10.45× the country average).

Demographically, the Zero-emissions vehicle audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zero-emissions vehicle fan in United States is more male, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zero-emissions vehicle profile in United States.

Audience size
447K
in United States
Gender
26.0%♀
74.0% male
Age
40.4
average years
Country rank
#39096
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zero-emissions vehicle fans

26.0% are female, 74.0% are male, average age 40.4.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Zero-emissions vehicle audience in United States
MetricValue
Female26.0%
Male74.0%
Average age40.4
Estimated audience size446,526
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Zero-emissions vehicle audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3916%
40-4919%
50+28%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Zero-emissions vehicle audience comes from United States.

Worldwide audience distribution share by country for Zero-emissions vehicle
CountryShare
United States20.0%
Germany16.2%
United Kingdom13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zero-emissions vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Zero-emissions vehicle fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.39×
02Utah~5K1.36×
03Colorado~9K1.28×
04Arizona~10K1.22×
05Oklahoma~6K1.14×
06Alaska~1K1.12×
07Montana~1K1.11×
08Texas~40K1.09×
09Nevada~5K1.08×
10Oregon~5K1.07×
11Idaho~2K1.07×
12North Carolina~10K1.06×
13Tennessee~9K1.06×
14Virginia~10K1.04×
15Alabama~6K1.03×
16New Hampshire~2K1.02×
17North Dakota<1K1.02×
18Arkansas~4K1.01×
19New Mexico~2K1.01×
20Kentucky~6K1.00×
21Kansas~4K1.00×
22West Virginia~2K1.00×
23Vermont<1K1.00×
24Missouri~7K0.99×
25South Dakota~1K0.99×
26South Carolina~7K0.98×
27Louisiana~6K0.98×
28California~50K0.97×
29Nebraska~2K0.97×
30Maine~2K0.97×
31Indiana~8K0.96×
32Iowa~4K0.96×
33Hawaii~2K0.96×
34Rhode Island~1K0.96×
35Delaware~1K0.96×
36Washington, District of Columbia~1K0.95×
37Mississippi~3K0.93×
38Georgia~10K0.92×
39Florida~30K0.91×
40Michigan~10K0.91×
41Connecticut~4K0.91×
42Ohio~10K0.89×
43Pennsylvania~10K0.88×
44Minnesota~6K0.88×
45Maryland~7K0.87×
46Wisconsin~6K0.87×
47Massachusetts~7K0.83×
48New Jersey~9K0.82×
49Illinois~10K0.81×
50New York~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Zero-emissions vehicle, United States
0.79×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zero-emissions vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zero-emissions vehicle audience
#·InterestCategoryAffinity×
01Fuel cell vehicleCars & Mobility101.47×
02Hybrid electric vehicleCars & Mobility20.18×
03Renewable energyBusiness & Career10.45×
04Sustainable energyHome & Garden10.45×
05Nissan RogueCars & Mobility8.40×
06Air pollutionHealth6.75×
07Plug-in hybridCars & Mobility6.42×
08Tesla MotorsCars & Mobility5.86×
09Jaguar CarsCars & Mobility5.12×
10Electric vehicleCars & Mobility5.00×
11Solar energyHome & Garden4.79×
12Lawn mowerHome & Garden4.67×
13Kia MotorsCars & Mobility4.39×
14FedExBusiness & Career4.33×
15First class travelTravel & Leisure4.05×
16Home automationTechnology & Electronics4.04×
17Mortgage loansBusiness & Career3.18×
18Vehicle insuranceCars & Mobility3.14×
19SUVsCars & Mobility2.04×
20McDonald'sFood & Beverages1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zero-emissions vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zero-emissions vehicle audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.77×
Need for SecurityCONSERVATISM1.83×
Family OrientationCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zero-emissions vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Healthy LifestyleBALANCE0.74×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zero-emissions vehicle have in United States?

Zero-emissions vehicle has an estimated audience of 446,526 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zero-emissions vehicle fans?

26.0% of Zero-emissions vehicle fans are female, 74.0% are male, with an average age of 40.4 years.

03

Which brands do Zero-emissions vehicle fans like most?

Zero-emissions vehicle fans show strongest brand affinity for Renewable energy (10.45×), Sustainable energy (10.45×), and Hybrid electric vehicle (20.18×) over the country average.

04

Where do Zero-emissions vehicle fans live in United States?

Zero-emissions vehicle fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Zero-emissions vehicle fans also like?

Beyond Zero-emissions vehicle itself, the audience over-indexes on Sustainable energy (10.45×), Hybrid electric vehicle (20.18×), Tesla Motors (5.86×), and Solar energy (4.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Zero-emissions vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero-emissions vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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