Zero-emissions vehicle Audience in United States

Zero-emissions vehicle logo

Zero-emissions vehicle has an estimated audience of 446,526 people in United States. 26.0% are female, 74.0% are male, average age 40.4. Top brand affinities: Keene, New Hampshire, Hipster, Arrietty, Governor of Michigan, Elsword.

Top brand affinities include Keene, New Hampshire, Hipster, Arrietty, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Zero-emissions vehicle audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Category: Cars & Mobility · Type: Topic

Demographics of Zero-emissions vehicle fans

Demographic split for Zero-emissions vehicle audience in United States
MetricValue
Female26.0%
Male74.0%
Average age40.4
Estimated audience size446,526

Audience persona

The typical Zero-emissions vehicle fan in United States is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zero-emissions vehicle audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hipster18.52×Politics & Society
Arrietty20×Movies & TV
Governor of Michigan9.69×Politics & Society
Elsword21.29×Games
Northrop Grumman7.82×Business & Career
Wok7.65×Food & Beverages
Vocal harmony4.96×Music & Radio
Cherish (group)11.28×Music & Radio
N1 road (South Africa)3.79×Travel & Leisure
Home equity1.8×Home & Garden
Hibachi6.84×Food & Beverages
Goop4.64×Internet & Social Media
Hammock camping5.98×Travel & Leisure
Grinch3.23×Movies & TV
El Paso County, Colorado9.89×Travel & Leisure
Google Home4.91×Technology & Electronics
Grace Slick6.61×Music & Radio
headspace6.94×Health
Huevos rancheros20×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zero-emissions vehicle audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
Luxury OrientationPREMIUM1.52
SustainabilityBALANCE1.48
Family OrientationCONSERVATISM1.47
Early Adopter MentalityPOWER1.42
Risk AppetiteTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Zero-emissions vehicle
CountryShare
United States20.0%
Germany16.3%
United Kingdom13.2%

See Zero-emissions vehicle audiences in other countries

More Cars & Mobility audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero-emissions vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.