Zero-emissions vehicle Audience in United States
Zero-emissions vehicle has an estimated audience of 446,526 people in United States. 26.0% are female, 74.0% are male, average age 40.4. Top brand affinities: Finnair, CarGurus, Capital One, Google Maps, Indeed.com.
Top brand affinities include Finnair, CarGurus, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Zero-emissions vehicle audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Category: Cars & Mobility · Type: Topic
Demographics of Zero-emissions vehicle fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 40.4 |
| Estimated audience size | 446,526 |
Audience persona
The typical Zero-emissions vehicle fan in United States is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| CarGurus | 21.42× | Cars & Mobility |
| Capital One | 13.58× | Business & Career |
| Google Maps | 9.81× | Internet & Social Media |
| Indeed.com | 8.33× | Business & Career |
| Enterprise Rent-A-Car | 9.28× | Cars & Mobility |
| Aaron Rodgers | 8.97× | Sports |
| Google News | 8.12× | News |
| Honda Accord | 18.52× | Cars & Mobility |
| AccuWeather | 8.14× | Home & Garden |
| Jeff Bezos | 13.56× | Business & Career |
| Bruce Willis | 8.59× | Movies & TV |
| Diane Keaton | 7.35× | Movies & TV |
| DeviantArt | 8.11× | Internet & Social Media |
| Circle K | 7.58× | Shopping |
| DuckDuckGo | 9.48× | Internet & Social Media |
| Khan Academy | 8.66× | Business & Career |
| ICloud | 9.64× | Technology & Electronics |
| Kia Sportage | 21.29× | Cars & Mobility |
| Clint Eastwood | 8.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Luxury Orientation | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.48 |
| Family Orientation | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.42 |
| Risk Appetite | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Germany | 16.3% |
| United Kingdom | 13.2% |
See Zero-emissions vehicle audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Zero-emissions vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.