Zero-emissions vehicle Audience in United States

Zero-emissions vehicle has an estimated audience of 446,526 people in United States. 26.0% are female, 74.0% are male, average age 40.4. Top brand affinities: Finnair, CarGurus, Capital One, Google Maps, Indeed.com.

Top brand affinities include Finnair, CarGurus, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Zero-emissions vehicle audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Category: Cars & Mobility · Type: Topic

Demographics of Zero-emissions vehicle fans

Demographic split for Zero-emissions vehicle audience in United States
MetricValue
Female26.0%
Male74.0%
Average age40.4
Estimated audience size446,526

Audience persona

The typical Zero-emissions vehicle fan in United States is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Finnair.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zero-emissions vehicle audience
BrandAffinityCategory
Finnair675×Travel & Leisure
CarGurus21.42×Cars & Mobility
Capital One13.58×Business & Career
Google Maps9.81×Internet & Social Media
Indeed.com8.33×Business & Career
Enterprise Rent-A-Car9.28×Cars & Mobility
Aaron Rodgers8.97×Sports
Google News8.12×News
Honda Accord18.52×Cars & Mobility
AccuWeather8.14×Home & Garden
Jeff Bezos13.56×Business & Career
Bruce Willis8.59×Movies & TV
Diane Keaton7.35×Movies & TV
DeviantArt8.11×Internet & Social Media
Circle K7.58×Shopping
DuckDuckGo9.48×Internet & Social Media
Khan Academy8.66×Business & Career
ICloud9.64×Technology & Electronics
Kia Sportage21.29×Cars & Mobility
Clint Eastwood8.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zero-emissions vehicle audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
Luxury OrientationPREMIUM1.52
SustainabilityBALANCE1.48
Family OrientationCONSERVATISM1.47
Early Adopter MentalityPOWER1.42
Risk AppetiteTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Zero-emissions vehicle
CountryShare
United States20.0%
Germany16.3%
United Kingdom13.2%

See Zero-emissions vehicle audiences in other countries

More Cars & Mobility audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero-emissions vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.