Rascasse Audience Intelligence

Land Rover Target Market in United States

Land Rover has an estimated audience of 8.6M people in United States.

#24among Car manufacturer in United States#438among brands in United States#170in Cars & Mobility

The average Land Rover fan in United States is 38.1 years old, more male, and lives primarily in California.

By number of fans, Land Rover ranks #24 among the 120 objects in Car manufacturer in United States — 19.9× the group median.

Its fans are 1.6 years younger than the group average of 39.7.

Women make up 24.2% of the fan base, 7.0 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Land Rover fans stand out for their interest in Hybrids, Recreational fishing and Survival skills.

Most fans live in California, Florida, Texas.

Top affinities include Tata Motors, Range Rover, Jaguar Cars, with strongest over-indexing on Tata Motors (15.64× the country average).

Demographically, the Land Rover audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

The typical Land Rover fan in United States is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Tata Motors.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.6M
in United States
Gender
24.2%♀
75.8% male
Age
38.1
average years
Country rank
#4086
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Land Rover

24.2% are female, 75.8% are male, average age 38.1.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for Land Rover audience in United States
MetricValue
Female24.2%
Male75.8%
Average age38.1
Estimated audience size8.6M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Land Rover audience in United States
Age bracketShare%
16-2426%
25-3419%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Land Rover audience comes from United States.

Worldwide audience distribution share by country for Land Rover
CountryShare
United States15.4%
Italy7.7%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Land Rover customers by region in United States
#RegionReachAffinity×
01Florida~800K1.42×
02New Jersey~300K1.34×
03Connecticut~100K1.34×
04Texas~800K1.32×
05Massachusetts~200K1.23×
06Colorado~200K1.23×
07California~1M1.20×
08Utah~100K1.19×
09New York~600K1.14×
10Georgia~300K1.10×
11Tennessee~200K1.10×
12New Hampshire~40K1.10×
13Washington~200K1.08×
14South Carolina~200K1.08×
15North Carolina~300K1.07×
16Virginia~200K1.07×
17Illinois~300K1.06×
18Pennsylvania~400K1.05×
19Arizona~200K1.04×
20Louisiana~100K1.04×
21Delaware~30K1.02×
22New Mexico~50K1.01×
23Washington, District of Columbia~20K1.01×
24Maryland~200K1.00×
25Alabama~100K1.00×
26Nevada~80K1.00×
27Oregon~100K0.99×
28Rhode Island~30K0.99×
29Arkansas~80K0.98×
30Maine~30K0.98×
31Vermont~20K0.98×
32Kansas~70K0.95×
33Oklahoma~100K0.94×
34Idaho~40K0.94×
35West Virginia~40K0.90×
36Michigan~200K0.88×
37Montana~20K0.88×
38Ohio~300K0.87×
39Indiana~200K0.87×
40Missouri~100K0.87×
41Hawaii~30K0.87×
42Kentucky~100K0.86×
43Mississippi~60K0.86×
44Minnesota~100K0.84×
45Iowa~70K0.80×
46Nebraska~40K0.79×
47Wisconsin~100K0.77×
48Alaska~10K0.76×
49North Dakota~10K0.73×
50South Dakota~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Land Rover, United States
0.71×1.00×1.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Land Rover audience vs. the country average
#·InterestCategoryAffinity×
01Tata MotorsCars & Mobility15.64×
02Range RoverCars & Mobility12.04×
03Jaguar CarsCars & Mobility7.35×
04Used CarsCars & Mobility4.18×
05Car classificationCars & Mobility3.79×
06HybridsCars & Mobility3.56×
07BusCars & Mobility3.44×
08Fishing reelSports3.44×
09Recreational fishingSports3.19×
10Survival skillsPolitics & Society2.63×
11RVsCars & Mobility2.47×
12Used carCars & Mobility2.38×
13SUVsCars & Mobility2.30×
14Las VegasTravel & Leisure2.22×
15AutoZoneCars & Mobility2.01×
16Motor vehicleCars & Mobility1.86×
17Online shoppingShopping1.75×
18TransportCars & Mobility1.73×
19AutomobilesCars & Mobility1.58×
20Fitness and wellnessSports1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Land Rover audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Land Rover audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.26×
Quality AwarenessPREMIUM1.73×
Risk AppetiteTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Land Rover audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.88×
ExtroversionTHRILL0.94×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

See Land Rover audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Land Rover over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/land-rover-2506” · Methodology