KMC Wheels Audience in United States

KMC Wheels logo

KMC Wheels has an estimated audience of 279,967 people in United States. 13.5% are female, 86.5% are male, average age 30.1. Top regions: California, Texas, Arizona. Top brand affinities: Staycation, Home staging, N1 road (South Africa), Home equity, Arrietty.

The average KMC Wheels fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Staycation, Home staging, N1 road (South Africa), with strongest over-indexing on Staycation (8.11× the country average). Demographically, the KMC Wheels audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Wheels

Demographics of KMC Wheels fans

Demographic split for KMC Wheels audience in United States
MetricValue
Female13.5%
Male86.5%
Average age30.1
Estimated audience size279,967

Audience persona

The typical KMC Wheels fan in United States is more male, around 30.1 years old, with strong Family Orientation tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for KMC Wheels in United States
RegionReachAffinity
California75,7282.46×
Texas28,6991.19×
Arizona20,3693.56×
Florida12,9170.68×
Colorado7,2301.64×
Washington7,0931.26×
North Carolina6,8350.81×
Georgia6,5350.76×
Nevada6,3442.34×
Utah6,3382.53×
Oregon6,1921.93×
Tennessee5,9951.07×
Ohio4,3870.51×
Pennsylvania4,2820.45×
Illinois4,1810.45×
New York3,9750.25×
Michigan3,8860.53×
Virginia3,6570.54×
Oklahoma3,6391.17×
Idaho3,4252.44×
Alabama3,3760.86×
Missouri3,3750.75×
Indiana3,0950.61×
South Carolina3,0230.72×
Louisiana2,9310.81×
Kentucky2,8650.82×
New Mexico2,5591.82×
Arkansas2,3391.01×
New Jersey2,3360.33×
Wisconsin2,1840.52×
Minnesota2,0600.51×
Kansas1,9580.89×
Hawaii1,9011.58×
Massachusetts1,8370.33×
Maryland1,7700.37×
Mississippi1,6750.73×
Iowa1,5430.67×
Montana1,4301.84×
Nebraska1,1740.84×
West Virginia1,0960.84×
Connecticut1,0350.37×
Wyoming7121.72×
Alaska6901.15×
New Hampshire6660.6×
Maine5500.55×
North Dakota5410.94×
South Dakota5400.83×
Rhode Island3290.37×
Delaware2750.36×
Vermont2320.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KMC Wheels audience
BrandAffinityCategory
Staycation8.11×Home & Garden
Home staging7.82×Home & Garden
N1 road (South Africa)6.05×Travel & Leisure
Home equity2.08×Home & Garden
Arrietty14.93×Movies & TV
Keene, New Hampshire20×Travel & Leisure
Notre Dame Fighting Irish football5.02×Sports
Acoustic music4.44×Music & Radio
Keith Stanfield6.1×Movies & TV
Endless Space21.89×Games
Volcano, Hawaii15.63×Travel & Leisure
Voltron: Legendary Defender13.5×Movies & TV
Kaytranada8.9×Music & Radio
MK3.13×Music & Radio
Goose (band)4.49×Pets & Animals
Ub Iwerks20.59×Literature
Naperville, Illinois5.57×Travel & Leisure
Life of Pi6.57×Movies & TV
ENA (Emergency Nurses Association)8.17×Health
South Asian cuisine5.95×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KMC Wheels audience
TraitClusterScore
Family OrientationCONSERVATISM2.22
PatriotismCONSERVATISM1.96
DIY MentalityTHRILL1.92
Luxury OrientationPREMIUM1.75
Need for SecurityCONSERVATISM1.69
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for KMC Wheels
CountryShare
United States82.0%
Canada5.2%
Indonesia2.8%

See KMC Wheels audiences in other countries

More Wheels audiences in United States

Frequently asked questions

How many fans does KMC Wheels have in United States?

KMC Wheels has an estimated audience of 279,967 people in United States, concentrated in California and Texas.

What is the gender split and age of KMC Wheels fans?

13.5% of KMC Wheels fans are female, 86.5% are male, with an average age of 30.1 years.

Which brands do KMC Wheels fans like most?

KMC Wheels fans show strongest brand affinity for Staycation (8.11×), Home staging (7.82×), and N1 road (South Africa) (6.05×) over the country average.

Where do KMC Wheels fans live in United States?

KMC Wheels fans in United States are most concentrated in California (reach 75,728), Texas (reach 28,699), and Arizona (reach 20,369). These three regions account for the largest share of the active audience.

What other brands do KMC Wheels fans also like?

Beyond KMC Wheels itself, the audience over-indexes on Home staging (7.82×), N1 road (South Africa) (6.05×), Home equity (2.08×), and Arrietty (14.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KMC Wheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.