Rascasse Audience Intelligence

ATS (wheels) Target Market in United States

A data profile of the people who buy, follow and care about ATS (wheels) in United States — modelled from more than twelve digital signal sources. ATS (wheels) has an estimated audience of 493,987 people in United States.

#1among Wheels in United States#3794among Brand in United States#1038in Cars & Mobility

The average ATS (wheels) fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jake Paul, Discount Tire, Solar energy, with strongest over-indexing on Jake Paul (20× the country average).

Demographically, the ATS (wheels) audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ATS (wheels) fan in United States is more male, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Jake Paul.

Category: Cars & Mobility · Type: Brand · Subtype: Wheels

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ATS (wheels) profile in United States.

Audience size
494K
in United States
Gender
24.9%♀
75.1% male
Age
36.6
average years
Country rank
#36927
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ATS (wheels)

24.9% are female, 75.1% are male, average age 36.6.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for ATS (wheels) audience in United States
MetricValue
Female24.9%
Male75.1%
Average age36.6
Estimated audience size493,987
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the ATS (wheels) audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3916%
40-4919%
50+17%
Fig. 04

Worldwide distribution

14.5%

of the worldwide ATS (wheels) audience comes from United States.

Worldwide audience distribution share by country for ATS (wheels)
CountryShare
United States14.5%
India12.2%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ATS (wheels) audience in United States is strongest.

Fig. 05

Top regions by affinity

ATS (wheels) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.63×
02Illinois~30K1.57×
03Georgia~20K1.48×
04Missouri~10K1.47×
05Kansas~5K1.42×
06Virginia~20K1.33×
07Washington~10K1.33×
08North Carolina~20K1.24×
09Maryland~10K1.19×
10Nebraska~3K1.15×
11New York~30K1.13×
12South Carolina~8K1.12×
13Pennsylvania~20K1.11×
14Massachusetts~10K1.11×
15Kentucky~7K1.11×
16Alabama~7K1.08×
17Iowa~4K1.06×
18Texas~40K1.02×
19Minnesota~7K1.01×
20Colorado~8K0.99×
21Wisconsin~7K0.99×
22South Dakota~1K0.99×
23Arizona~10K0.97×
24Tennessee~9K0.97×
25California~50K0.95×
26Indiana~8K0.95×
27Connecticut~5K0.95×
28New Jersey~10K0.94×
29Oregon~5K0.94×
30Hawaii~2K0.92×
31Oklahoma~5K0.91×
32Ohio~10K0.90×
33North Dakota<1K0.89×
34Arkansas~3K0.87×
35Idaho~2K0.87×
36New Mexico~2K0.87×
37Alaska<1K0.87×
38Michigan~10K0.86×
39Mississippi~3K0.85×
40Montana~1K0.85×
41New Hampshire~2K0.84×
42Vermont<1K0.83×
43Florida~30K0.82×
44Louisiana~5K0.82×
45Utah~4K0.81×
46West Virginia~2K0.81×
47Rhode Island~1K0.77×
48Delaware~1K0.77×
49Maine~1K0.75×
50Nevada~3K0.74×
Fig. 06

Affinity by region

Affinity by region — ATS (wheels), United States
0.74×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ATS (wheels) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ATS (wheels) audience
#·InterestCategoryAffinity×
01Nissan PulsarCars & Mobility77.78×
02Jake PaulInternet & Social Media20.00×
03Toyota CrownCars & Mobility18.37×
04Goodyear Tire and Rubber CompanyCars & Mobility12.46×
05SuperchargerCars & Mobility9.20×
06Max VerstappenSports8.08×
07BuickCars & Mobility6.69×
08MotorboatCars & Mobility6.56×
09Discount TireShopping6.36×
10Automobile repair shopCars & Mobility6.13×
11Solar energyHome & Garden5.79×
12Lawn mowerHome & Garden5.24×
13FedExBusiness & Career4.85×
14Air pollutionHealth4.85×
15Renewable energyBusiness & Career4.63×
16Sustainable energyHome & Garden4.45×
17Used CarsCars & Mobility3.65×
18Vehicle insuranceCars & Mobility3.35×
19Mortgage loansBusiness & Career3.12×
20AutoZoneCars & Mobility2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ATS (wheels) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ATS (wheels) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.08×
Convenience OrientationPREMIUM2.05×
Family OrientationCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ATS (wheels) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.63×
CreativityOPEN0.64×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ATS (wheels)'s target market in United States?

ATS (wheels)'s target market in United States covers an estimated 493,987 people, concentrated in California and Texas.

02

What is the gender split and age of ATS (wheels) customers?

24.9% of the ATS (wheels) audience are female, 75.1% are male, with an average age of 36.6 years.

03

Which brands do ATS (wheels) fans like most?

ATS (wheels) fans show strongest brand affinity for Jake Paul (20×), Discount Tire (6.36×), and Solar energy (5.79×) over the country average.

04

Where do ATS (wheels) fans live in United States?

ATS (wheels) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do ATS (wheels) fans also like?

Beyond ATS (wheels) itself, the audience over-indexes on Discount Tire (6.36×), Solar energy (5.79×), FedEx (4.85×), and Toyota Crown (18.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wheels audiences in United States

See ATS (wheels) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ATS (wheels). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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