ATS (wheels) Audience in United States

ATS (wheels) has an estimated audience of 485,541 people in United States. 24.9% are female, 75.1% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Jake Paul, Kia Sportage, CarGurus, Autism Awareness, Toyota Crown.

The average ATS (wheels) fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jake Paul, Kia Sportage, CarGurus, with strongest over-indexing on Jake Paul (20× the country average). Demographically, the ATS (wheels) audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Wheels

Demographics of ATS (wheels) fans

Demographic split for ATS (wheels) audience in United States
MetricValue
Female24.9%
Male75.1%
Average age36.6
Estimated audience size485,541

Audience persona

The typical ATS (wheels) fan in United States is more male, around 36.6 years old, with strong Need for Security tendencies and a notable affinity for Jake Paul.

Top regions in United States

Top regions ranked by reach for ATS (wheels) in United States
RegionReachAffinity
California55,2191.03×
Texas44,9981.08×
New York31,7441.17×
Illinois27,0531.67×
Florida27,0010.82×
Georgia21,5701.44×
Pennsylvania18,5971.14×
North Carolina17,7381.21×
Virginia16,3081.38×
Ohio14,4140.96×
Washington13,2681.36×
New Jersey12,2400.99×
Michigan11,4790.9×
Massachusetts11,4561.2×
Maryland10,3791.24×
Missouri9,9251.27×
Arizona9,8540.99×
Tennessee9,5550.98×
South Carolina8,5691.17×
Indiana8,4930.96×
Colorado7,7871.02×
Wisconsin7,4951.03×
Alabama7,1451.05×
Minnesota7,1151.02×
Kentucky6,5051.07×
Oregon5,1990.93×
Louisiana5,0620.81×
Kansas4,8361.26×
Oklahoma4,7550.88×
Connecticut4,5450.93×
Iowa4,1511.04×
Utah3,6150.83×
Arkansas3,4860.87×
Nevada3,4350.73×
Mississippi3,0660.77×
Nebraska2,9481.21×
Washington, District of Columbia2,4401.67×
Idaho2,0580.85×
New Mexico1,9690.81×
Hawaii1,9130.92×
West Virginia1,6070.71×
New Hampshire1,5230.8×
South Dakota1,1721.04×
Maine1,1680.67×
Montana1,0300.76×
Rhode Island1,0240.66×
Delaware8800.66×
Alaska7930.76×
North Dakota7510.75×
Vermont6080.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ATS (wheels) audience
BrandAffinityCategory
Jake Paul20×Internet & Social Media
Kia Sportage18.9×Cars & Mobility
CarGurus4.94×Cars & Mobility
Autism Awareness7.6×Health
Toyota Crown17.48×Cars & Mobility
Discount Tire4.55×Shopping
Diabetes mellitus awareness4.79×Health
AutoZone2.82×Cars & Mobility
Nissan Pulsar73.35×Cars & Mobility
Singer-songwriter2.45×Music & Radio
Advance Auto Parts3.8×Cars & Mobility
Lawn mower4.28×Home & Garden
Microblogging4.86×Technology & Electronics
Google Maps2.14×Internet & Social Media
Automobile repair shop4.88×Cars & Mobility
Used car2.48×Cars & Mobility
Honda HR-V12.84×Cars & Mobility
O'Reilly Auto Parts3.1×Cars & Mobility
Capital One1.96×Business & Career
Max Verstappen6.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ATS (wheels) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
Risk AppetiteTHRILL1.51
Family OrientationCONSERVATISM1.44
Career OrientationPOWER1.38
PatriotismCONSERVATISM1.28
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for ATS (wheels)
CountryShare
United States15.5%
India12.4%
Japan10.1%

See ATS (wheels) audiences in other countries

More Wheels audiences in United States

Frequently asked questions

How many fans does ATS (wheels) have in United States?

ATS (wheels) has an estimated audience of 485,541 people in United States, concentrated in California and Texas.

What is the gender split and age of ATS (wheels) fans?

24.9% of ATS (wheels) fans are female, 75.1% are male, with an average age of 36.6 years.

Which brands do ATS (wheels) fans like most?

ATS (wheels) fans show strongest brand affinity for Jake Paul (20×), Kia Sportage (18.9×), and CarGurus (4.94×) over the country average.

Where do ATS (wheels) fans live in United States?

ATS (wheels) fans in United States are most concentrated in California (reach 55,219), Texas (reach 44,998), and New York (reach 31,744). These three regions account for the largest share of the active audience.

What other brands do ATS (wheels) fans also like?

Beyond ATS (wheels) itself, the audience over-indexes on Kia Sportage (18.9×), CarGurus (4.94×), Autism Awareness (7.6×), and Toyota Crown (17.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ATS (wheels). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.