A data profile of the people who buy, follow and care about 200 metres in United States — modelled from more than twelve digital signal sources. 200 metres has an estimated audience of 385,229 people in United States.
The average 200 metres fan in United States is 31.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include High jump, Yonex, Kitchenette, with strongest over-indexing on High jump (112.01× the country average).
Demographically, the 200 metres audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 200 metres fan in United States is balanced, around 31.5 years old, with strong Quality Awareness tendencies and a notable affinity for High jump.
The key figures that characterise the 200 metres profile in United States.
46.8% are female, 53.2% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 31.5 |
| Estimated audience size | 385,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 9% |
Where the 200 metres audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~10K | 1.17× | |
| 02 | California | ~50K | 1.13× | |
| 03 | Florida | ~30K | 1.11× | |
| 04 | Hawaii | ~2K | 1.10× | |
| 05 | Texas | ~40K | 1.09× | |
| 06 | North Carolina | ~10K | 1.08× | |
| 07 | New York | ~20K | 1.07× | |
| 08 | Louisiana | ~5K | 1.07× | |
| 09 | Mississippi | ~3K | 1.05× | |
| 10 | New Jersey | ~10K | 1.04× | |
| 11 | Kentucky | ~5K | 1.03× | |
| 12 | Alaska | <1K | 1.03× | |
| 13 | Washington | ~8K | 1.02× | |
| 14 | Alabama | ~5K | 1.02× | |
| 15 | Connecticut | ~4K | 1.02× | |
| 16 | North Dakota | <1K | 1.02× | |
| 17 | Vermont | <1K | 1.02× | |
| 18 | Virginia | ~9K | 1.01× | |
| 19 | West Virginia | ~2K | 1.01× | |
| 20 | Delaware | ~1K | 1.01× | |
| 21 | South Dakota | <1K | 1.01× | |
| 22 | Nevada | ~4K | 1.00× | |
| 23 | Arkansas | ~3K | 1.00× | |
| 24 | Montana | ~1K | 1.00× | |
| 25 | Arizona | ~8K | 0.99× | |
| 26 | Indiana | ~7K | 0.99× | |
| 27 | Maryland | ~7K | 0.99× | |
| 28 | Oklahoma | ~4K | 0.99× | |
| 29 | Idaho | ~2K | 0.99× | |
| 30 | Tennessee | ~8K | 0.98× | |
| 31 | Oregon | ~4K | 0.98× | |
| 32 | New Mexico | ~2K | 0.98× | |
| 33 | Maine | ~1K | 0.98× | |
| 34 | Rhode Island | ~1K | 0.98× | |
| 35 | Washington, District of Columbia | ~1K | 0.98× | |
| 36 | Illinois | ~10K | 0.97× | |
| 37 | Missouri | ~6K | 0.97× | |
| 38 | South Carolina | ~6K | 0.97× | |
| 39 | Nebraska | ~2K | 0.97× | |
| 40 | New Hampshire | ~1K | 0.97× | |
| 41 | Michigan | ~10K | 0.95× | |
| 42 | Iowa | ~3K | 0.95× | |
| 43 | Kansas | ~3K | 0.95× | |
| 44 | Massachusetts | ~7K | 0.94× | |
| 45 | Minnesota | ~5K | 0.93× | |
| 46 | Pennsylvania | ~10K | 0.92× | |
| 47 | Ohio | ~10K | 0.92× | |
| 48 | Wisconsin | ~5K | 0.92× | |
| 49 | Utah | ~3K | 0.91× | |
| 50 | Colorado | ~5K | 0.90× |
The strongest cross-interests of the 200 metres audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High jump | Sports | 112.01× | ||
| 02 | Yonex | Sports | 69.09× | ||
| 03 | Kitchenette | Home & Garden | 46.47× | ||
| 04 | Longwood Gardens | Travel & Leisure | 33.77× | ||
| 05 | Mobile gambling | Games | 20.00× | ||
| 06 | Unibet | Games | 17.91× | ||
| 07 | Bubble Shooter | Games | 17.30× | ||
| 08 | PokerStars | Games | 15.38× | ||
| 09 | 3D modeling | Technology & Electronics | 14.48× | ||
| 10 | DraftKings | Sports | 13.02× | ||
| 11 | Chicago Marathon | Sports | 10.52× | ||
| 12 | Brie Larson | Movies & TV | 10.26× | ||
| 13 | 100 metres | Sports | 10.25× | ||
| 14 | United States national football team | Sports | 9.88× | ||
| 15 | International education | Business & Career | 9.39× | ||
| 16 | Smallville | Movies & TV | 8.15× | ||
| 17 | Solitaire | Games | 5.32× | ||
| 18 | Motorcycle accessories | Cars & Mobility | 4.22× | ||
| 19 | Piano | Music & Radio | 2.87× | ||
| 20 | Musical instrument | Music & Radio | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.49× | |
| Career Orientation | POWER | 1.44× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Sustainability | BALANCE | 0.92× | |
| Mindfulness | BALANCE | 0.94× |
200 metres has an estimated audience of 385,229 people in United States, concentrated in California and Texas.
46.8% of 200 metres fans are female, 53.2% are male, with an average age of 31.5 years.
200 metres fans show strongest brand affinity for High jump (112.01×), Yonex (69.09×), and Kitchenette (46.47×) over the country average.
200 metres fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond 200 metres itself, the audience over-indexes on Yonex (69.09×), Kitchenette (46.47×), 3D modeling (14.48×), and Mobile gambling (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 200 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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