A data profile of the people who buy, follow and care about Danube in United States — modelled from more than twelve digital signal sources. Danube has an estimated audience of 477,495 people in United States.
The average Danube fan in United States is 45.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Child development, Luka Dončić, Scooby-Doo, with strongest over-indexing on Child development (12.28× the country average).
Demographically, the Danube audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Danube fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Child development.
The key figures that characterise the Danube profile in United States.
58.3% are female, 41.7% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 45.9 |
| Estimated audience size | 477,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 20% | |
| 50+ | 42% |
of the worldwide Danube audience comes from United States.
| Country | Share |
|---|---|
| Germany | 14.5% |
| Hungary | 14.1% |
| Romania | 14.1% |
Where the Danube audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~10K | 2.14× | |
| 02 | Washington, District of Columbia | ~2K | 1.55× | |
| 03 | Maine | ~2K | 1.43× | |
| 04 | Washington | ~10K | 1.39× | |
| 05 | Vermont | ~1K | 1.27× | |
| 06 | Oregon | ~7K | 1.26× | |
| 07 | Massachusetts | ~10K | 1.20× | |
| 08 | New York | ~30K | 1.16× | |
| 09 | Colorado | ~9K | 1.16× | |
| 10 | Virginia | ~10K | 1.13× | |
| 11 | New Hampshire | ~2K | 1.13× | |
| 12 | Montana | ~1K | 1.11× | |
| 13 | Utah | ~5K | 1.08× | |
| 14 | Connecticut | ~5K | 1.06× | |
| 15 | Wisconsin | ~8K | 1.05× | |
| 16 | Alaska | ~1K | 1.05× | |
| 17 | Maryland | ~8K | 1.00× | |
| 18 | California | ~50K | 0.98× | |
| 19 | Iowa | ~4K | 0.98× | |
| 20 | New Jersey | ~10K | 0.97× | |
| 21 | Kansas | ~4K | 0.97× | |
| 22 | Nebraska | ~2K | 0.97× | |
| 23 | Idaho | ~2K | 0.97× | |
| 24 | North Dakota | <1K | 0.97× | |
| 25 | Hawaii | ~2K | 0.96× | |
| 26 | South Dakota | ~1K | 0.96× | |
| 27 | Georgia | ~10K | 0.95× | |
| 28 | Rhode Island | ~1K | 0.95× | |
| 29 | Pennsylvania | ~20K | 0.94× | |
| 30 | Illinois | ~10K | 0.94× | |
| 31 | Missouri | ~7K | 0.93× | |
| 32 | North Carolina | ~10K | 0.92× | |
| 33 | South Carolina | ~7K | 0.91× | |
| 34 | Michigan | ~10K | 0.90× | |
| 35 | Kentucky | ~5K | 0.89× | |
| 36 | Delaware | ~1K | 0.89× | |
| 37 | Indiana | ~8K | 0.88× | |
| 38 | Oklahoma | ~5K | 0.88× | |
| 39 | Ohio | ~10K | 0.86× | |
| 40 | Texas | ~40K | 0.85× | |
| 41 | Louisiana | ~5K | 0.84× | |
| 42 | Arkansas | ~3K | 0.84× | |
| 43 | Arizona | ~8K | 0.83× | |
| 44 | Tennessee | ~8K | 0.83× | |
| 45 | West Virginia | ~2K | 0.83× | |
| 46 | New Mexico | ~2K | 0.82× | |
| 47 | Alabama | ~5K | 0.80× | |
| 48 | Mississippi | ~3K | 0.79× | |
| 49 | Nevada | ~4K | 0.77× | |
| 50 | Florida | ~20K | 0.75× |
The strongest cross-interests of the Danube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rhine | Travel & Leisure | 33.57× | ||
| 02 | Jamie Dornan | Movies & TV | 20.00× | ||
| 03 | uol | Technology & Electronics | 20.00× | ||
| 04 | Skyline Chili | Food & Beverages | 17.10× | ||
| 05 | Luka Dončić | Sports | 16.98× | ||
| 06 | Iggy Pop | Music & Radio | 16.12× | ||
| 07 | Copa Libertadores | Sports | 14.92× | ||
| 08 | Armageddon (1998 film) | Movies & TV | 13.91× | ||
| 09 | Child development | Business & Career | 12.28× | ||
| 10 | Mothercare | Kids & Family | 11.99× | ||
| 11 | Kiernan Shipka | Movies & TV | 10.20× | ||
| 12 | Michelle Rodriguez | Movies & TV | 8.57× | ||
| 13 | Scooby-Doo | Movies & TV | 7.09× | ||
| 14 | Anne Hathaway | Movies & TV | 7.05× | ||
| 15 | Stitch! | Movies & TV | 6.37× | ||
| 16 | Drudge Report | Sports | 5.51× | ||
| 17 | Web server | Technology & Electronics | 5.01× | ||
| 18 | Politico | Politics & Society | 4.57× | ||
| 19 | Bath and Bodyworks | Shopping | 4.23× | ||
| 20 | FIFA World Cup | Sports | 2.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.16× | |
| Travelling | THRILL | 2.06× | |
| Quality Awareness | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Sustainability | BALANCE | 0.85× |
Danube has an estimated audience of 477,495 people in United States, concentrated in California and Texas.
58.3% of Danube fans are female, 41.7% are male, with an average age of 45.9 years.
Danube fans show strongest brand affinity for Child development (12.28×), Luka Dončić (16.98×), and Scooby-Doo (7.09×) over the country average.
Danube fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Danube itself, the audience over-indexes on Luka Dončić (16.98×), Scooby-Doo (7.09×), Mothercare (11.99×), and Jamie Dornan (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Danube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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