Danube Audience in Germany
Danube has an estimated audience of 2,617,469 people in Germany. 47.7% are female, 52.3% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Goes, Unique Gifts, Tifo, Haberler.
The average Danube fan in Germany is 40.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Goes, Unique Gifts, with strongest over-indexing on Gil Ofarim (2.28× the country average). Demographically, the Danube audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Danube fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.2 |
| Estimated audience size | 2,617,469 |
Audience persona
The typical Danube fan in Germany is balanced, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 755,908 | 1.8× |
| Nordrhein-Westfalen | 585,921 | 1.02× |
| Baden-Württemberg | 482,128 | 1.35× |
| Niedersachsen | 269,062 | 1.06× |
| Hessen | 199,256 | 1× |
| Sachsen | 152,832 | 1.19× |
| Berlin | 95,952 | 0.82× |
| Schleswig-Holstein | 83,533 | 0.89× |
| Rheinland-Pfalz | 76,245 | 0.58× |
| Brandenburg | 74,985 | 0.92× |
| Thüringen | 70,358 | 1.05× |
| Sachsen-Anhalt | 65,018 | 0.96× |
| Hamburg | 48,757 | 0.82× |
| Mecklenburg-Vorpommern | 45,895 | 0.92× |
| Saarland | 26,652 | 0.83× |
| Bremen | 17,534 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.28× | Music & Radio |
| Goes | 1.51× | Travel & Leisure |
| Unique Gifts | 1.88× | Shopping |
| Tifo | 9.23× | Sports |
| Haberler | 1.66× | News |
| Alaska | 4.26× | Travel & Leisure |
| Birthday Gifts | 1.78× | Kids & Family |
| Sailor | 4.66× | Travel & Leisure |
| Christmas Gift | 1.54× | Kids & Family |
| Gush Katif | 15.25× | Travel & Leisure |
| Corona (band) | 2.11× | Music & Radio |
| Esra Erol | 4.67× | Movies & TV |
| Golden Gate | 4.59× | Games |
| Jura Mountains | 4.41× | Travel & Leisure |
| Tuscany | 3.61× | Travel & Leisure |
| Stucco | 1.83× | Home & Garden |
| The Equalizer | 3.4× | Movies & TV |
| Este, Veneto | 1.54× | Travel & Leisure |
| Samanyolu Haber | 2.64× | Movies & TV |
| Trakehner | 8.37× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.31 |
| Indulgence | JOY | 1.23 |
| Pet Ownership | JOY | 1.2 |
| Travelling | THRILL | 1.07 |
| Sports Activity | POWER | 1.07 |
| Healthy Lifestyle | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.5% |
| Hungary | 14.1% |
| Romania | 14.1% |
See Danube audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Danube have in Germany?
Danube has an estimated audience of 2,617,469 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Danube fans?
47.7% of Danube fans are female, 52.3% are male, with an average age of 40.2 years.
Which brands do Danube fans like most?
Danube fans show strongest brand affinity for Gil Ofarim (2.28×), Goes (1.51×), and Unique Gifts (1.88×) over the country average.
Where do Danube fans live in Germany?
Danube fans in Germany are most concentrated in Bayern (reach 755,908), Nordrhein-Westfalen (reach 585,921), and Baden-Württemberg (reach 482,128). These three regions account for the largest share of the active audience.
What other brands do Danube fans also like?
Beyond Danube itself, the audience over-indexes on Goes (1.51×), Unique Gifts (1.88×), Tifo (9.23×), and Haberler (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Danube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.