1LIVE Audience in Germany
1LIVE has an estimated audience of 1,465,959 people in Germany. 51.0% are female, 49.0% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: FlixBus, Fisherman's Friend, Deichmann, Albert Heijn, Aral AG.
The average 1LIVE fan in Germany is 34.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include FlixBus, Fisherman's Friend, Deichmann, with strongest over-indexing on FlixBus (9.79× the country average). Demographically, the 1LIVE audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of 1LIVE fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 34.3 |
| Estimated audience size | 1,465,959 |
Audience persona
The typical 1LIVE fan in Germany is balanced, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for FlixBus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,099,470 | 8.13× |
| Niedersachsen | 230,932 | 1.62× |
| Hessen | 92,985 | 0.83× |
| Bayern | 89,284 | 0.38× |
| Baden-Württemberg | 80,587 | 0.4× |
| Rheinland-Pfalz | 61,032 | 0.83× |
| Berlin | 27,583 | 0.42× |
| Sachsen | 26,100 | 0.36× |
| Schleswig-Holstein | 23,977 | 0.46× |
| Hamburg | 21,483 | 0.65× |
| Thüringen | 13,451 | 0.36× |
| Brandenburg | 12,370 | 0.27× |
| Sachsen-Anhalt | 12,236 | 0.32× |
| Mecklenburg-Vorpommern | 9,249 | 0.33× |
| Saarland | 4,664 | 0.26× |
| Bremen | 4,595 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlixBus | 9.79× | Cars & Mobility |
| Fisherman's Friend | 10.82× | Food & Beverages |
| Deichmann | 2.23× | Shopping |
| Albert Heijn | 5.86× | Shopping |
| Aral AG | 1.84× | Cars & Mobility |
| Healthy habits | 2.29× | Health |
| Maite Kelly | 4.57× | Music & Radio |
| Dakota Johnson | 3.97× | Movies & TV |
| Primark | 1.88× | Shopping |
| Home Interior Design | 2.21× | Home & Garden |
| Child development | 2.16× | Business & Career |
| Healthy food | 2.45× | Health |
| Dog lovers | 1.88× | Pets & Animals |
| Home Interiors | 2.34× | Home & Garden |
| Wirtz | 2.05× | Music & Radio |
| Equine therapy | 2.43× | Health |
| Vapiano | 5.57× | Food & Beverages |
| Siberian Husky | 2.08× | Pets & Animals |
| TV total | 4.02× | Movies & TV |
| Dune | 2.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.35 |
| Price Sensitivity | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.19 |
| Pet Ownership | JOY | 1.16 |
| DIY Mentality | THRILL | 1.09 |
| Community Orientation | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.7% |
| Austria | 3.7% |
| Switzerland | 2.8% |
See 1LIVE audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does 1LIVE have in Germany?
1LIVE has an estimated audience of 1,465,959 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of 1LIVE fans?
51.0% of 1LIVE fans are female, 49.0% are male, with an average age of 34.3 years.
Which brands do 1LIVE fans like most?
1LIVE fans show strongest brand affinity for FlixBus (9.79×), Fisherman's Friend (10.82×), and Deichmann (2.23×) over the country average.
Where do 1LIVE fans live in Germany?
1LIVE fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,099,470), Niedersachsen (reach 230,932), and Hessen (reach 92,985). These three regions account for the largest share of the active audience.
What other brands do 1LIVE fans also like?
Beyond 1LIVE itself, the audience over-indexes on Fisherman's Friend (10.82×), Deichmann (2.23×), Albert Heijn (5.86×), and Aral AG (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1LIVE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.