Rascasse Audience Intelligence

1LIVE Audience in Germany

A data profile of the people who buy, follow and care about 1LIVE in Germany — modelled from more than twelve digital signal sources. 1LIVE has an estimated audience of 1,460,900 people in Germany.

#11among Radio Station in Germany#415in Music & Radio

The average 1LIVE fan in Germany is 34.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen.

Top brand affinities include FlixBus, Fisherman's Friend, Deichmann, with strongest over-indexing on FlixBus (9.79× the country average).

Demographically, the 1LIVE audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 1LIVE fan in Germany is balanced, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FlixBus.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1LIVE profile in Germany.

Audience size
1.5M
in Germany
Gender
51.0%♀
49.0% male
Age
34.3
average years
Country rank
#4568
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 1LIVE fans

51.0% are female, 49.0% are male, average age 34.3.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for 1LIVE audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age34.3
Estimated audience size1,460,900
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the 1LIVE audience in Germany
Age bracketShare%
16-1925%
20-2930%
30-3921%
40-4916%
50+9%
Fig. 04

Worldwide distribution

84.2%

of the worldwide 1LIVE audience comes from Germany.

Worldwide audience distribution share by country for 1LIVE
CountryShare
Germany84.2%
Austria3.7%
Switzerland2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1LIVE audience in Germany is strongest.

Fig. 05

Top regions by affinity

1LIVE fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M8.03×
02Niedersachsen~200K1.59×
03Hessen~90K0.83×
04Rheinland-Pfalz~60K0.81×
05Hamburg~20K0.63×
06Bremen~7K0.55×
07Schleswig-Holstein~20K0.47×
08Thüringen~20K0.44×
09Mecklenburg-Vorpommern~10K0.44×
10Berlin~30K0.42×
11Saarland~7K0.41×
12Baden-Württemberg~80K0.40×
13Sachsen-Anhalt~10K0.39×
14Sachsen~30K0.38×
15Bayern~90K0.37×
16Brandenburg~20K0.35×
Fig. 06

Affinity by region

Affinity by region — 1LIVE, Germany
0.35×1.00×8.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1LIVE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1LIVE audience
#·InterestCategoryAffinity×
01Fisherman's FriendFood & Beverages10.82×
02FlixBusCars & Mobility9.79×
03Albert HeijnShopping5.86×
04VapianoFood & Beverages5.57×
05Maite KellyMusic & Radio4.57×
06TV totalMovies & TV4.02×
07Dakota JohnsonMovies & TV3.97×
08Healthy foodHealth2.45×
09Equine therapyHealth2.43×
10Home InteriorsHome & Garden2.34×
11Sarah ConnorMusic & Radio2.30×
12Healthy habitsHealth2.29×
13DeichmannShopping2.23×
14Home Interior DesignHome & Garden2.21×
15Child developmentBusiness & Career2.16×
16Siberian HuskyPets & Animals2.08×
17PrimarkShopping1.88×
18Dog loversPets & Animals1.88×
19Aral AGCars & Mobility1.84×
20Horse breedingPets & Animals1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1LIVE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1LIVE audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.74×
Design AffinityPREMIUM1.29×
TraditionCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1LIVE audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
IndulgenceJOY0.74×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 1LIVE have in Germany?

1LIVE has an estimated audience of 1,460,900 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of 1LIVE fans?

51.0% of 1LIVE fans are female, 49.0% are male, with an average age of 34.3 years.

03

Which brands do 1LIVE fans like most?

1LIVE fans show strongest brand affinity for FlixBus (9.79×), Fisherman's Friend (10.82×), and Deichmann (2.23×) over the country average.

04

Where do 1LIVE fans live in Germany?

1LIVE fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Niedersachsen (reach ~200K), and Hessen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do 1LIVE fans also like?

Beyond 1LIVE itself, the audience over-indexes on Fisherman's Friend (10.82×), Deichmann (2.23×), Maite Kelly (4.57×), and Albert Heijn (5.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See 1LIVE audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 1LIVE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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