Rascasse Audience Intelligence

SWR3 Audience in Germany

A data profile of the people who buy, follow and care about SWR3 in Germany — modelled from more than twelve digital signal sources. SWR3 has an estimated audience of 1,815,918 people in Germany.

#7among Radio Station in Germany#316in Music & Radio

The average SWR3 fan in Germany is 43.6 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen.

Top brand affinities include Lea Wagner, Tagesschau, Blues music, with strongest over-indexing on Lea Wagner (20.32× the country average).

Demographically, the SWR3 audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SWR3 fan in Germany is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Lea Wagner.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SWR3 profile in Germany.

Audience size
1.8M
in Germany
Gender
56.4%♀
43.6% male
Age
43.6
average years
Country rank
#3708
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SWR3 fans

56.4% are female, 43.6% are male, average age 43.6.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for SWR3 audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age43.6
Estimated audience size1,815,918
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the SWR3 audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4931%
50+23%
Fig. 04

Worldwide distribution

90.5%

of the worldwide SWR3 audience comes from Germany.

Worldwide audience distribution share by country for SWR3
CountryShare
Germany90.5%
Switzerland2.4%
Austria1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SWR3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

SWR3 fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M7.18×
02Rheinland-Pfalz~400K4.14×
03Saarland~30K1.30×
04Hessen~200K1.08×
05Nordrhein-Westfalen~200K0.47×
06Bayern~100K0.46×
07Bremen~4K0.25×
08Berlin~20K0.23×
09Hamburg~9K0.22×
10Thüringen~10K0.21×
11Niedersachsen~30K0.19×
12Mecklenburg-Vorpommern~7K0.19×
13Sachsen~20K0.18×
14Brandenburg~10K0.17×
15Sachsen-Anhalt~8K0.17×
16Schleswig-Holstein~10K0.16×
Fig. 06

Affinity by region

Affinity by region — SWR3, Germany
0.16×1.00×7.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SWR3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SWR3 audience
#·InterestCategoryAffinity×
01SWR2 WissenMovies & TV37.54×
02Lea WagnerMovies & TV20.32×
03Rock festivalMusic & Radio18.30×
04Rock im ParkMusic & Radio10.06×
05Blues musicMusic & Radio4.53×
06GMX MailInternet & Social Media3.91×
07Classical musicMusic & Radio3.80×
08TagesschauMovies & TV3.72×
09FOCUS OnlineNews3.54×
10Let's Dance (German TV series)Movies & TV3.23×
11SportschauSports3.09×
12ADACCars & Mobility2.95×
13Spiegel OnlineNews2.94×
14ZDFMovies & TV2.82×
15BildNews2.68×
16Deutsche BahnCars & Mobility2.21×
17Obi (store)Shopping1.96×
18UkrainiansMusic & Radio1.73×
19Politics and social issuesPolitics & Society1.73×
20InstagramInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SWR3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SWR3 audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.22×
PatriotismCONSERVATISM2.14×
SpiritualityBALANCE2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SWR3 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
DIY MentalityTHRILL1.08×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SWR3 have in Germany?

SWR3 has an estimated audience of 1,815,918 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.

02

What is the gender split and age of SWR3 fans?

56.4% of SWR3 fans are female, 43.6% are male, with an average age of 43.6 years.

03

Which brands do SWR3 fans like most?

SWR3 fans show strongest brand affinity for Lea Wagner (20.32×), Tagesschau (3.72×), and Blues music (4.53×) over the country average.

04

Where do SWR3 fans live in Germany?

SWR3 fans in Germany are most concentrated in Baden-Württemberg (reach ~1.5M), Rheinland-Pfalz (reach ~400K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SWR3 fans also like?

Beyond SWR3 itself, the audience over-indexes on Tagesschau (3.72×), Blues music (4.53×), Rock festival (18.3×), and Bild (2.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See SWR3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SWR3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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