SWR3 Audience in Germany
SWR3 has an estimated audience of 1,829,769 people in Germany. 56.4% are female, 43.6% are male, average age 43.6. Top regions: Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities: Lea Wagner, Tagesschau, Blues music, Rock festival, Bild.
The average SWR3 fan in Germany is 43.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities include Lea Wagner, Tagesschau, Blues music, with strongest over-indexing on Lea Wagner (20.32× the country average). Demographically, the SWR3 audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of SWR3 fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 43.6 |
| Estimated audience size | 1,829,769 |
Audience persona
The typical SWR3 fan in Germany is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Lea Wagner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,372,327 | 7.59× |
| Rheinland-Pfalz | 314,183 | 3.43× |
| Nordrhein-Westfalen | 202,072 | 0.5× |
| Hessen | 160,087 | 1.15× |
| Bayern | 142,835 | 0.49× |
| Niedersachsen | 33,698 | 0.19× |
| Saarland | 27,826 | 1.24× |
| Berlin | 20,414 | 0.25× |
| Sachsen | 15,480 | 0.17× |
| Schleswig-Holstein | 9,083 | 0.14× |
| Hamburg | 8,966 | 0.22× |
| Thüringen | 7,800 | 0.17× |
| Brandenburg | 7,297 | 0.13× |
| Sachsen-Anhalt | 4,696 | 0.1× |
| Mecklenburg-Vorpommern | 4,671 | 0.13× |
| Bremen | 1,688 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lea Wagner | 20.32× | Movies & TV |
| Tagesschau | 3.72× | Movies & TV |
| Blues music | 4.53× | Music & Radio |
| Rock festival | 18.3× | Music & Radio |
| Bild | 2.68× | News |
| Spiegel Online | 2.94× | News |
| Classical music | 3.8× | Music & Radio |
| FOCUS Online | 3.54× | News |
| Rock im Park | 10.06× | Music & Radio |
| Sportschau | 3.09× | Sports |
| GMX Mail | 3.91× | Internet & Social Media |
| ZDF | 2.82× | Movies & TV |
| Let's Dance (German TV series) | 3.23× | Movies & TV |
| SWR2 Wissen | 37.54× | Movies & TV |
| Wetter.com | 2.43× | Home & Garden |
| Rock am Ring | 7.14× | Music & Radio |
| Gala | 2.29× | News |
| Deutsche Bahn | 2.21× | Cars & Mobility |
| 1.72× | Internet & Social Media | |
| ADAC | 2.95× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.36 |
| Community Orientation | OPEN | 1.13 |
| LGBTQ+ Identity | OPEN | 1.04 |
| Need for Security | CONSERVATISM | 0.98 |
| Indulgence | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.6% |
| Switzerland | 2.4% |
| Austria | 1.0% |
See SWR3 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does SWR3 have in Germany?
SWR3 has an estimated audience of 1,829,769 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of SWR3 fans?
56.4% of SWR3 fans are female, 43.6% are male, with an average age of 43.6 years.
Which brands do SWR3 fans like most?
SWR3 fans show strongest brand affinity for Lea Wagner (20.32×), Tagesschau (3.72×), and Blues music (4.53×) over the country average.
Where do SWR3 fans live in Germany?
SWR3 fans in Germany are most concentrated in Baden-Württemberg (reach 1,372,327), Rheinland-Pfalz (reach 314,183), and Nordrhein-Westfalen (reach 202,072). These three regions account for the largest share of the active audience.
What other brands do SWR3 fans also like?
Beyond SWR3 itself, the audience over-indexes on Tagesschau (3.72×), Blues music (4.53×), Rock festival (18.3×), and Bild (2.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SWR3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.