Rock festival Audience in Germany
Rock festival has an estimated audience of 566,276 people in Germany. 48.8% are female, 51.2% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SWR3, Tagesschau, Rock im Park, Blues music, Lea Wagner.
The average Rock festival fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SWR3, Tagesschau, Rock im Park, with strongest over-indexing on SWR3 (21.34× the country average). Demographically, the Rock festival audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Rock festival fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 35.8 |
| Estimated audience size | 566,276 |
Audience persona
The typical Rock festival fan in Germany is balanced, around 35.8 years old, with strong Tradition tendencies and a notable affinity for SWR3.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,374 | 1.18× |
| Bayern | 115,635 | 1.27× |
| Baden-Württemberg | 97,781 | 1.27× |
| Niedersachsen | 75,445 | 1.37× |
| Hessen | 39,925 | 0.93× |
| Rheinland-Pfalz | 27,183 | 0.96× |
| Sachsen | 25,034 | 0.9× |
| Berlin | 22,259 | 0.88× |
| Schleswig-Holstein | 19,712 | 0.97× |
| Brandenburg | 14,993 | 0.85× |
| Sachsen-Anhalt | 13,480 | 0.92× |
| Thüringen | 13,239 | 0.92× |
| Hamburg | 12,412 | 0.97× |
| Mecklenburg-Vorpommern | 9,120 | 0.84× |
| Saarland | 5,440 | 0.78× |
| Bremen | 4,804 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SWR3 | 21.34× | Music & Radio |
| Tagesschau | 3.51× | Movies & TV |
| Rock im Park | 13.81× | Music & Radio |
| Blues music | 4.57× | Music & Radio |
| Lea Wagner | 12.23× | Movies & TV |
| Rock am Ring | 9.7× | Music & Radio |
| Classical music | 3.81× | Music & Radio |
| Bild | 2.48× | News |
| Jazz music | 3.79× | Music & Radio |
| Spiegel Online | 2.66× | News |
| Sportschau | 3.12× | Sports |
| Current events | 2.21× | Arts & Culture |
| Axl Rose | 10.95× | Music & Radio |
| Holiday | 3.2× | Travel & Leisure |
| FOCUS Online | 2.99× | News |
| 1.75× | Internet & Social Media | |
| Social media | 2.04× | Business & Career |
| ZDF | 2.48× | Movies & TV |
| YouTube | 1.73× | Movies & TV |
| Wetter.com | 2.22× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.38 |
| Extroversion | THRILL | 1.65 |
| Pet Ownership | JOY | 1.63 |
| Sustainability | BALANCE | 1.55 |
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 32.9% |
| United States | 20.5% |
| United Kingdom | 9.8% |
See Rock festival audiences in other countries
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- Supermarket (10,969,874)
Frequently asked questions
How many fans does Rock festival have in Germany?
Rock festival has an estimated audience of 566,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rock festival fans?
48.8% of Rock festival fans are female, 51.2% are male, with an average age of 35.8 years.
Which brands do Rock festival fans like most?
Rock festival fans show strongest brand affinity for SWR3 (21.34×), Tagesschau (3.51×), and Rock im Park (13.81×) over the country average.
Where do Rock festival fans live in Germany?
Rock festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,374), Bayern (reach 115,635), and Baden-Württemberg (reach 97,781). These three regions account for the largest share of the active audience.
What other brands do Rock festival fans also like?
Beyond Rock festival itself, the audience over-indexes on Tagesschau (3.51×), Rock im Park (13.81×), Blues music (4.57×), and Lea Wagner (12.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rock festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.