Rock festival Audience in United States
Rock festival has an estimated audience of 3,794,738 people in United States. 50.4% are female, 49.6% are male, average age 40.0. Top regions: Wisconsin, Florida, Minnesota.
The average Rock festival fan in United States is 40.0 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Florida, Minnesota. Demographically, the Rock festival audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Touchpoint
Demographics of Rock festival fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 40.0 |
| Estimated audience size | 3,794,738 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Wisconsin | 778,622 | 13.64× |
| Florida | 239,762 | 0.93× |
| Minnesota | 239,376 | 4.4× |
| California | 172,677 | 0.41× |
| Illinois | 141,787 | 1.12× |
| Texas | 139,963 | 0.43× |
| Pennsylvania | 94,351 | 0.74× |
| Michigan | 93,155 | 0.94× |
| Ohio | 77,981 | 0.67× |
| North Carolina | 75,021 | 0.66× |
| New York | 70,395 | 0.33× |
| Iowa | 64,679 | 2.07× |
| Georgia | 61,408 | 0.53× |
| Missouri | 55,379 | 0.91× |
| Virginia | 54,890 | 0.59× |
| Tennessee | 54,658 | 0.72× |
| Indiana | 49,740 | 0.72× |
| Kentucky | 39,515 | 0.83× |
| Louisiana | 36,068 | 0.74× |
| New Jersey | 34,790 | 0.36× |
| Colorado | 34,625 | 0.58× |
| South Carolina | 33,766 | 0.59× |
| Oklahoma | 33,013 | 0.78× |
| Washington | 32,552 | 0.43× |
| Kansas | 29,758 | 1× |
| Arizona | 29,744 | 0.38× |
| Alabama | 29,324 | 0.55× |
| Maryland | 25,662 | 0.39× |
| Nevada | 24,079 | 0.66× |
| Massachusetts | 23,501 | 0.31× |
| Nebraska | 20,180 | 1.06× |
| Oregon | 19,419 | 0.45× |
| Arkansas | 19,159 | 0.61× |
| West Virginia | 18,228 | 1.03× |
| Utah | 16,973 | 0.5× |
| North Dakota | 15,594 | 2× |
| Mississippi | 13,864 | 0.44× |
| Connecticut | 13,319 | 0.35× |
| South Dakota | 12,376 | 1.41× |
| Idaho | 9,004 | 0.47× |
| New Mexico | 8,506 | 0.45× |
| Montana | 7,007 | 0.67× |
| New Hampshire | 5,938 | 0.4× |
| Delaware | 5,437 | 0.52× |
| Alaska | 5,076 | 0.63× |
| Maine | 4,719 | 0.35× |
| Hawaii | 4,487 | 0.28× |
| Wyoming | 4,115 | 0.73× |
| Rhode Island | 4,047 | 0.34× |
| Vermont | 3,981 | 0.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.08 |
| LGBTQ+ Identity | OPEN | 2 |
| Sustainability | BALANCE | 1.76 |
| Extroversion | THRILL | 1.69 |
| Mindfulness | BALANCE | 1.59 |
| Urban Lifestyle | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 32.9% |
| United States | 20.5% |
| United Kingdom | 9.8% |
See Rock festival audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Rock festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.