Rock im Park Audience in Germany
Rock im Park has an estimated audience of 1,223,854 people in Germany. 48.7% are female, 51.3% are male, average age 35.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Dog breed, KLIX (AM), Home construction, Israel, Oliver Kahn.
The average Rock im Park fan in Germany is 35.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Dog breed, KLIX (AM), Home construction, with strongest over-indexing on Dog breed (6.68× the country average). Demographically, the Rock im Park audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Rock im Park fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 35.7 |
| Estimated audience size | 1,223,854 |
Audience persona
The typical Rock im Park fan in Germany is balanced, around 35.7 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 744,739 | 3.79× |
| Baden-Württemberg | 292,527 | 1.75× |
| Nordrhein-Westfalen | 121,598 | 0.45× |
| Hessen | 99,568 | 1.07× |
| Sachsen | 91,881 | 1.53× |
| Niedersachsen | 70,255 | 0.59× |
| Thüringen | 46,993 | 1.51× |
| Rheinland-Pfalz | 42,421 | 0.69× |
| Berlin | 41,183 | 0.75× |
| Schleswig-Holstein | 24,430 | 0.56× |
| Brandenburg | 21,803 | 0.57× |
| Sachsen-Anhalt | 20,830 | 0.66× |
| Hamburg | 19,085 | 0.69× |
| Mecklenburg-Vorpommern | 10,585 | 0.45× |
| Saarland | 6,744 | 0.45× |
| Bremen | 5,116 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 6.68× | Pets & Animals |
| KLIX (AM) | 10.05× | Music & Radio |
| Home construction | 2.31× | Home & Garden |
| Israel | 3.87× | Travel & Leisure |
| Oliver Kahn | 6.02× | Sports |
| Progressive rock | 2.49× | Music & Radio |
| Unique Gifts | 1.63× | Shopping |
| Stradivarius | 1.81× | Shopping |
| Birthday Gifts | 1.6× | Kids & Family |
| The Bugaboos | 6.87× | Travel & Leisure |
| myDealZ | 2.49× | Shopping |
| Urban horticulture | 1.52× | Home & Garden |
| Home Delivery | 2.37× | Food & Beverages |
| Winemaking | 3.81× | Food & Beverages |
| Bull riding | 4.93× | Sports |
| Goosebumps (film) | 6.71× | Movies & TV |
| Rita of Cascia | 10.9× | Politics & Society |
| Hobby Lobby | 4.46× | Home & Garden |
| Magazine (band) | 3.18× | Music & Radio |
| Univision | 4.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.83 |
| Pet Ownership | JOY | 1.52 |
| Sustainability | BALANCE | 1.44 |
| Extroversion | THRILL | 1.39 |
| Patriotism | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.0% |
| Austria | 3.4% |
| Switzerland | 2.6% |
See Rock im Park audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Tomorrowland (1,008,495)
Frequently asked questions
How many fans does Rock im Park have in Germany?
Rock im Park has an estimated audience of 1,223,854 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Rock im Park fans?
48.7% of Rock im Park fans are female, 51.3% are male, with an average age of 35.7 years.
Which brands do Rock im Park fans like most?
Rock im Park fans show strongest brand affinity for Dog breed (6.68×), KLIX (AM) (10.05×), and Home construction (2.31×) over the country average.
Where do Rock im Park fans live in Germany?
Rock im Park fans in Germany are most concentrated in Bayern (reach 744,739), Baden-Württemberg (reach 292,527), and Nordrhein-Westfalen (reach 121,598). These three regions account for the largest share of the active audience.
What other brands do Rock im Park fans also like?
Beyond Rock im Park itself, the audience over-indexes on KLIX (AM) (10.05×), Home construction (2.31×), Israel (3.87×), and Oliver Kahn (6.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rock im Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.