Rascasse Audience Intelligence

Download Festival Audience in Germany

A data profile of the people who buy, follow and care about Download Festival in Germany — modelled from more than twelve digital signal sources. Download Festival has an estimated audience of 344,891 people in Germany.

#23among Music festival in Germany#213among Event in Germany#1952in Music & Radio

The average Download Festival fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Monica Vinader, Lizzy Borden, Children of Bodom, with strongest over-indexing on Monica Vinader (213.59× the country average).

Demographically, the Download Festival audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Download Festival fan in Germany is more male, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Monica Vinader.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Download Festival profile in Germany.

Audience size
345K
in Germany
Gender
38.8%♀
61.2% male
Age
43.1
average years
Country rank
#15690
Event in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Download Festival fans

38.8% are female, 61.2% are male, average age 43.1.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Download Festival audience in Germany
MetricValue
Female38.8%
Male61.2%
Average age43.1
Estimated audience size344,891
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Download Festival audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Download Festival audience comes from Germany.

Worldwide audience distribution share by country for Download Festival
CountryShare
United Kingdom45.8%
France12.2%
Germany11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Download Festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Download Festival fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~70K1.25×
02Hamburg~10K1.23×
03Hessen~30K1.15×
04Rheinland-Pfalz~20K1.11×
05Berlin~20K1.11×
06Baden-Württemberg~50K1.10×
07Schleswig-Holstein~10K1.10×
08Saarland~4K1.05×
09Bremen~3K1.04×
10Nordrhein-Westfalen~80K1.02×
11Niedersachsen~30K1.00×
12Thüringen~8K0.91×
13Sachsen~10K0.88×
14Sachsen-Anhalt~7K0.84×
15Mecklenburg-Vorpommern~6K0.84×
16Brandenburg~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Download Festival, Germany
0.78×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Download Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Download Festival audience
#·InterestCategoryAffinity×
01Monica VinaderFashion & Accessoires213.59×
02BelovedMusic & Radio192.50×
03UnderoathMusic & Radio192.50×
04SeeYouSpaceCowboyMusic & Radio192.50×
05UnifFashion & Accessoires121.09×
06Children of BodomMusic & Radio117.39×
07Lazy OafFashion & Accessoires99.00×
08HellfestMusic & Radio46.72×
09Lizzy BordenMusic & Radio41.83×
10Twisted SisterMusic & Radio41.83×
11Skull and BonesGames40.75×
12Parkway DriveMusic & Radio34.82×
13Tommy LeeMusic & Radio30.00×
14Jacob CollierMusic & Radio27.03×
15Property managementBusiness & Career20.00×
16Rock festivalMusic & Radio16.63×
17APEXMusic & Radio14.11×
18ZebraMusic & Radio12.52×
19Rock im ParkMusic & Radio11.92×
20NormandieMusic & Radio9.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Download Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Download Festival audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.17×
ExtroversionTHRILL1.16×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Download Festival audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.50×
Quality AwarenessPREMIUM0.60×
IndividualismJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Download Festival have in Germany?

Download Festival has an estimated audience of 344,891 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Download Festival fans?

38.8% of Download Festival fans are female, 61.2% are male, with an average age of 43.1 years.

03

Which brands do Download Festival fans like most?

Download Festival fans show strongest brand affinity for Monica Vinader (213.59×), Lizzy Borden (41.83×), and Children of Bodom (117.39×) over the country average.

04

Where do Download Festival fans live in Germany?

Download Festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Download Festival fans also like?

Beyond Download Festival itself, the audience over-indexes on Lizzy Borden (41.83×), Children of Bodom (117.39×), Property management (20×), and Beloved (192.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Download Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Download Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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