Download Festival Audience in Germany
Download Festival has an estimated audience of 344,629 people in Germany. 38.8% are female, 61.2% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Monica Vinader, Lizzy Borden, Property management, Beloved, Lazy Oaf.
The average Download Festival fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Monica Vinader, Lizzy Borden, Property management, with strongest over-indexing on Monica Vinader (213.59× the country average). Demographically, the Download Festival audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Download Festival fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 43.1 |
| Estimated audience size | 344,629 |
Audience persona
The typical Download Festival fan in Germany is more male, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Monica Vinader.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,429 | 1.01× |
| Bayern | 71,976 | 1.3× |
| Baden-Württemberg | 55,038 | 1.17× |
| Niedersachsen | 32,990 | 0.99× |
| Hessen | 32,279 | 1.23× |
| Rheinland-Pfalz | 19,170 | 1.11× |
| Berlin | 18,613 | 1.21× |
| Schleswig-Holstein | 14,669 | 1.19× |
| Sachsen | 13,548 | 0.8× |
| Hamburg | 9,927 | 1.27× |
| Thüringen | 6,703 | 0.76× |
| Sachsen-Anhalt | 5,594 | 0.63× |
| Brandenburg | 5,374 | 0.5× |
| Saarland | 4,624 | 1.09× |
| Mecklenburg-Vorpommern | 4,026 | 0.61× |
| Bremen | 3,316 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monica Vinader | 213.59× | Fashion & Accessoires |
| Lizzy Borden | 41.83× | Music & Radio |
| Property management | 20× | Business & Career |
| Beloved | 192.5× | Music & Radio |
| Lazy Oaf | 99× | Fashion & Accessoires |
| Unif | 121.09× | Fashion & Accessoires |
| SeeYouSpaceCowboy | 192.5× | Music & Radio |
| Underoath | 192.5× | Music & Radio |
| Tommy Lee | 30× | Music & Radio |
| Parkway Drive | 34.82× | Music & Radio |
| Twisted Sister | 41.83× | Music & Radio |
| Zebra | 12.52× | Music & Radio |
| Jacob Collier | 27.03× | Music & Radio |
| Hellfest | 46.72× | Music & Radio |
| Skull and Bones | 40.75× | Games |
| Rock im Park | 11.92× | Music & Radio |
| Static Dress | 192.5× | Music & Radio |
| Rock festival | 16.63× | Music & Radio |
| Melodic death metal | 15.22× | Music & Radio |
| Atlas | 10.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.91 |
| Extroversion | THRILL | 1.63 |
| Early Adopter Mentality | POWER | 1.5 |
| Mindfulness | BALANCE | 1.38 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 36.4% |
| United States | 21.0% |
| France | 9.7% |
See Download Festival audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Download Festival have in Germany?
Download Festival has an estimated audience of 344,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Download Festival fans?
38.8% of Download Festival fans are female, 61.2% are male, with an average age of 43.1 years.
Which brands do Download Festival fans like most?
Download Festival fans show strongest brand affinity for Monica Vinader (213.59×), Lizzy Borden (41.83×), and Property management (20×) over the country average.
Where do Download Festival fans live in Germany?
Download Festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,429), Bayern (reach 71,976), and Baden-Württemberg (reach 55,038). These three regions account for the largest share of the active audience.
What other brands do Download Festival fans also like?
Beyond Download Festival itself, the audience over-indexes on Lizzy Borden (41.83×), Property management (20×), Beloved (192.5×), and Lazy Oaf (99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Download Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.