Rascasse Audience Intelligence

Download Festival Audience in United States

A data profile of the people who buy, follow and care about Download Festival in United States — modelled from more than twelve digital signal sources. Download Festival has an estimated audience of 23,349 people in United States.

#268among Music festival in United States#2086among Event in United States#20066in Music & Radio

The average Download Festival fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Exit (festival), Kurt Cobain, Tesseract (band), with strongest over-indexing on Exit (festival) (50.22× the country average).

Demographically, the Download Festival audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Download Festival fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Exit (festival).

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Download Festival profile in United States.

Audience size
23K
in United States
Gender
56.9%♀
43.1% male
Age
35.8
average years
Country rank
#120847
Event in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Download Festival fans

56.9% are female, 43.1% are male, average age 35.8.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Download Festival audience in United States
MetricValue
Female56.9%
Male43.1%
Average age35.8
Estimated audience size23,349
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Download Festival audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3921%
40-4921%
50+11%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Download Festival audience comes from United States.

Worldwide audience distribution share by country for Download Festival
CountryShare
United Kingdom45.8%
France12.2%
Germany11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Download Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Download Festival fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~10K1.19×
02Alaska~2K1.16×
03Tennessee~20K1.13×
04New York~50K1.09×
05North Dakota~2K1.09×
06Nevada~8K1.08×
07Ohio~30K1.07×
08West Virginia~4K1.07×
09South Dakota~2K1.07×
10Vermont~1K1.07×
11Washington~20K1.06×
12Montana~2K1.06×
13Colorado~10K1.05×
14Maine~3K1.04×
15Minnesota~10K1.03×
16Washington, District of Columbia~2K1.03×
17Oklahoma~9K1.02×
18Rhode Island~3K1.02×
19New Hampshire~3K1.01×
20Delaware~2K1.01×
21California~90K1.00×
22Idaho~4K1.00×
23Indiana~10K0.99×
24Virginia~20K0.98×
25Massachusetts~20K0.98×
26Iowa~6K0.98×
27New Mexico~4K0.98×
28Oregon~9K0.97×
29Pennsylvania~30K0.96×
30Nebraska~4K0.96×
31Wisconsin~10K0.95×
32Utah~7K0.95×
33Connecticut~7K0.94×
34Kansas~6K0.94×
35Illinois~20K0.93×
36Michigan~20K0.93×
37Missouri~10K0.93×
38Hawaii~3K0.93×
39Mississippi~6K0.92×
40Arkansas~6K0.92×
41Louisiana~9K0.91×
42North Carolina~20K0.90×
43Arizona~10K0.90×
44Florida~50K0.88×
45New Jersey~20K0.88×
46Maryland~10K0.87×
47Alabama~9K0.85×
48Georgia~20K0.83×
49South Carolina~10K0.83×
50Texas~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Download Festival, United States
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Download Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Download Festival audience
#·InterestCategoryAffinity×
01Sagra (festival)Travel & Leisure138.83×
02Puy-de-DômeTravel & Leisure101.65×
03Signal (electrical engineering)Business & Career91.97×
04The Damned (band)Music & Radio89.19×
05Tesseract (band)Music & Radio88.50×
06Periphery (band)Music & Radio82.65×
07BeckMusic & Radio55.58×
08WindwakerMusic & Radio54.40×
09Blue HeelersFashion & Accessoires53.21×
10Exit (festival)Music & Radio50.22×
11Jimmy Eat WorldMusic & Radio45.65×
12MonumentsMusic & Radio45.20×
13Kurt CobainMusic & Radio41.81×
14IntervalsMusic & Radio41.29×
15Alice in ChainsMusic & Radio29.86×
16WeezerMusic & Radio28.76×
17BloomMusic & Radio25.85×
18Lo-fi musicMusic & Radio15.36×
19Millie Bobby BrownMovies & TV7.60×
20CaseyMusic & Radio6.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Download Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Download Festival audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.14×
Urban LifestyleOPEN1.51×
Pet OwnershipJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Download Festival audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.96×
Quality AwarenessPREMIUM0.98×
Need for SecurityCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Download Festival have in United States?

Download Festival has an estimated audience of 23,349 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Download Festival fans?

56.9% of Download Festival fans are female, 43.1% are male, with an average age of 35.8 years.

03

Which brands do Download Festival fans like most?

Download Festival fans show strongest brand affinity for Exit (festival) (50.22×), Kurt Cobain (41.81×), and Tesseract (band) (88.5×) over the country average.

04

Where do Download Festival fans live in United States?

Download Festival fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Download Festival fans also like?

Beyond Download Festival itself, the audience over-indexes on Kurt Cobain (41.81×), Tesseract (band) (88.5×), Signal (electrical engineering) (91.97×), and Blue Heelers (53.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Download Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Download Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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