Download Festival Audience in United States

Download Festival logo

Download Festival has an estimated audience of 781,892 people in United States. 56.9% are female, 43.1% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Exit (festival), Kurt Cobain, Tesseract (band), Signal (electrical engineering), Blue Heelers.

The average Download Festival fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Exit (festival), Kurt Cobain, Tesseract (band), with strongest over-indexing on Exit (festival) (50.22× the country average). Demographically, the Download Festival audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Download Festival fans

Demographic split for Download Festival audience in United States
MetricValue
Female56.9%
Male43.1%
Average age35.8
Estimated audience size781,892

Audience persona

The typical Download Festival fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Exit (festival).

Top regions in United States

Top regions ranked by reach for Download Festival in United States
RegionReachAffinity
California85,2460.99×
Texas53,4110.79×
Florida43,2700.82×
New York42,2230.97×
Ohio28,5071.18×
Pennsylvania26,5251.01×
Illinois25,0060.96×
North Carolina22,7840.97×
Tennessee20,1061.28×
Virginia19,3941.02×
Michigan19,2010.94×
Georgia18,7860.78×
Washington16,2441.04×
New Jersey15,7850.79×
Indiana15,7741.1×
Kentucky14,0781.44×
Colorado13,5391.1×
Massachusetts13,4120.87×
Arizona12,4420.78×
Missouri11,1240.88×
Wisconsin11,0940.94×
Minnesota10,7900.96×
Maryland10,4200.78×
Louisiana8,9260.89×
Nevada8,8851.17×
Oregon8,7710.98×
Oklahoma8,7221×
South Carolina8,0160.68×
Alabama6,9790.64×
Iowa6,8311.06×
Connecticut6,6770.85×
Utah6,6370.95×
Kansas5,6650.92×
Arkansas5,1730.8×
Mississippi4,4170.69×
West Virginia4,3101.18×
New Mexico3,8580.98×
Idaho3,6740.94×
Nebraska3,4770.89×
Maine3,1631.13×
New Hampshire3,1411.02×
Alaska2,7071.62×
Montana2,5961.2×
Washington, District of Columbia2,5581.09×
Rhode Island2,5061.01×
South Dakota2,2771.26×
North Dakota2,0791.29×
Hawaii2,0470.61×
Wyoming1,8771.62×
Vermont1,8161.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Download Festival audience
BrandAffinityCategory
Exit (festival)50.22×Music & Radio
Kurt Cobain41.81×Music & Radio
Tesseract (band)88.5×Music & Radio
Signal (electrical engineering)91.97×Business & Career
Blue Heelers53.21×Fashion & Accessoires
Beck55.58×Music & Radio
The Damned (band)89.19×Music & Radio
Periphery (band)82.65×Music & Radio
Monuments45.2×Music & Radio
Bloom25.85×Music & Radio
Windwaker54.4×Music & Radio
Alice in Chains29.86×Music & Radio
Weezer28.76×Music & Radio
Casey6.3×Music & Radio
Millie Bobby Brown7.6×Movies & TV
Jimmy Eat World45.65×Music & Radio
Sagra (festival)138.83×Travel & Leisure
Intervals41.29×Music & Radio
Lo-fi music15.36×Music & Radio
Puy-de-Dôme101.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Download Festival audience
TraitClusterScore
ExtroversionTHRILL2.8
TraditionCONSERVATISM1.67
LGBTQ+ IdentityOPEN1.62
MindfulnessBALANCE1.54
SustainabilityBALANCE1.34
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Download Festival
CountryShare
United Kingdom36.4%
United States21.0%
France9.7%

See Download Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Download Festival have in United States?

Download Festival has an estimated audience of 781,892 people in United States, concentrated in California and Texas.

What is the gender split and age of Download Festival fans?

56.9% of Download Festival fans are female, 43.1% are male, with an average age of 35.8 years.

Which brands do Download Festival fans like most?

Download Festival fans show strongest brand affinity for Exit (festival) (50.22×), Kurt Cobain (41.81×), and Tesseract (band) (88.5×) over the country average.

Where do Download Festival fans live in United States?

Download Festival fans in United States are most concentrated in California (reach 85,246), Texas (reach 53,411), and Florida (reach 43,270). These three regions account for the largest share of the active audience.

What other brands do Download Festival fans also like?

Beyond Download Festival itself, the audience over-indexes on Kurt Cobain (41.81×), Tesseract (band) (88.5×), Signal (electrical engineering) (91.97×), and Blue Heelers (53.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Download Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.