A data profile of the people who buy, follow and care about Lo-fi music in United States — modelled from more than twelve digital signal sources. Lo-fi music has an estimated audience of 4,439,561 people in United States.
The average Lo-fi music fan in United States is 30.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Lo-fi music profile in United States.
52.1% are female, 47.9% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 30.8 |
| Estimated audience size | 4,439,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Lo-fi music audience comes from United States.
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 6.0% |
| China | 5.9% |
Where the Lo-fi music audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~700K | 1.38× | |
| 02 | Virginia | ~100K | 1.34× | |
| 03 | Washington | ~100K | 1.29× | |
| 04 | Oregon | ~70K | 1.28× | |
| 05 | Texas | ~500K | 1.26× | |
| 06 | Hawaii | ~20K | 1.21× | |
| 07 | Maryland | ~90K | 1.17× | |
| 08 | North Carolina | ~200K | 1.15× | |
| 09 | Nebraska | ~30K | 1.14× | |
| 10 | Arizona | ~100K | 1.11× | |
| 11 | Massachusetts | ~100K | 1.10× | |
| 12 | Colorado | ~80K | 1.10× | |
| 13 | Georgia | ~100K | 1.09× | |
| 14 | Utah | ~40K | 1.09× | |
| 15 | South Dakota | ~10K | 1.09× | |
| 16 | Michigan | ~100K | 1.07× | |
| 17 | Washington, District of Columbia | ~10K | 1.06× | |
| 18 | Kansas | ~40K | 1.04× | |
| 19 | Minnesota | ~60K | 1.01× | |
| 20 | New York | ~200K | 1.00× | |
| 21 | South Carolina | ~70K | 1.00× | |
| 22 | Nevada | ~40K | 1.00× | |
| 23 | Vermont | ~8K | 1.00× | |
| 24 | Illinois | ~100K | 0.99× | |
| 25 | Wisconsin | ~70K | 0.99× | |
| 26 | New Mexico | ~20K | 0.99× | |
| 27 | Missouri | ~70K | 0.98× | |
| 28 | Kentucky | ~50K | 0.98× | |
| 29 | Connecticut | ~40K | 0.98× | |
| 30 | Arkansas | ~40K | 0.98× | |
| 31 | Idaho | ~20K | 0.98× | |
| 32 | Alaska | ~9K | 0.98× | |
| 33 | Pennsylvania | ~100K | 0.97× | |
| 34 | New Jersey | ~100K | 0.97× | |
| 35 | Delaware | ~10K | 0.96× | |
| 36 | Indiana | ~80K | 0.94× | |
| 37 | Oklahoma | ~50K | 0.94× | |
| 38 | Montana | ~10K | 0.94× | |
| 39 | New Hampshire | ~20K | 0.93× | |
| 40 | Maine | ~10K | 0.93× | |
| 41 | Rhode Island | ~10K | 0.93× | |
| 42 | Ohio | ~100K | 0.91× | |
| 43 | Louisiana | ~50K | 0.91× | |
| 44 | North Dakota | ~8K | 0.90× | |
| 45 | Iowa | ~30K | 0.87× | |
| 46 | Florida | ~300K | 0.86× | |
| 47 | Alabama | ~50K | 0.86× | |
| 48 | Tennessee | ~70K | 0.83× | |
| 49 | Mississippi | ~30K | 0.83× | |
| 50 | West Virginia | ~20K | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lo-fi music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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