Lea Wagner Audience in Germany

Lea Wagner has an estimated audience of 1,362,108 people in Germany. 30.2% are female, 69.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sportschau, Borussia Dortmund, Felix Baumgartner, Satire, FC Bayern Munich.

The average Lea Wagner fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sportschau, Borussia Dortmund, Felix Baumgartner, with strongest over-indexing on Sportschau (5.12× the country average). Demographically, the Lea Wagner audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Lea Wagner fans

Demographic split for Lea Wagner audience in Germany
MetricValue
Female30.2%
Male69.8%
Average age39.8
Estimated audience size1,362,108

Audience persona

The typical Lea Wagner fan in Germany is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.

Top regions in Germany

Top regions ranked by reach for Lea Wagner in Germany
RegionReachAffinity
Nordrhein-Westfalen289,4450.97×
Bayern207,4460.94×
Baden-Württemberg193,3321.03×
Niedersachsen149,2791.12×
Hessen95,3770.91×
Rheinland-Pfalz73,4941.07×
Sachsen69,6451.04×
Schleswig-Holstein53,0121.08×
Berlin48,2390.79×
Brandenburg45,9861.08×
Thüringen38,7441.11×
Sachsen-Anhalt38,5361.09×
Mecklenburg-Vorpommern32,0221.22×
Hamburg24,7640.8×
Saarland15,3310.91×
Bremen9,7110.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lea Wagner audience
BrandAffinityCategory
Sportschau5.12×Sports
Borussia Dortmund2.39×Sports
Felix Baumgartner6.82×Sports
Satire6.25×Literature
FC Bayern Munich2.61×Sports
German television comedy6.96×Movies & TV
VfB Stuttgart3.08×Sports
2. Bundesliga2.8×Sports
Eintracht Frankfurt2.69×Sports
Germany national football team3.68×Sports
Pets1.7×Pets & Animals
Transfermarkt2.5×Sports
Bundesliga1.72×Sports
Westdeutscher Rundfunk3.25×Movies & TV
Automobiles1.71×Cars & Mobility
1. FC Kaiserslautern3.65×Sports
SWR35.39×Music & Radio
Stuttgart2.51×Travel & Leisure
F.C. Hansa Rostock3.33×Sports
Kicker3.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lea Wagner audience
TraitClusterScore
PatriotismCONSERVATISM1.44
Pet OwnershipJOY1.24
LGBTQ+ IdentityOPEN1.02
Community OrientationOPEN1.01
Sports ActivityPOWER0.99
Need for SecurityCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for Lea Wagner
CountryShare
Germany93.9%
Austria1.9%
Switzerland1.6%

See Lea Wagner audiences in other countries

More TV personality audiences in Germany

Frequently asked questions

How many fans does Lea Wagner have in Germany?

Lea Wagner has an estimated audience of 1,362,108 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Lea Wagner fans?

30.2% of Lea Wagner fans are female, 69.8% are male, with an average age of 39.8 years.

Which brands do Lea Wagner fans like most?

Lea Wagner fans show strongest brand affinity for Sportschau (5.12×), Borussia Dortmund (2.39×), and Felix Baumgartner (6.82×) over the country average.

Where do Lea Wagner fans live in Germany?

Lea Wagner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 289,445), Bayern (reach 207,446), and Baden-Württemberg (reach 193,332). These three regions account for the largest share of the active audience.

What other brands do Lea Wagner fans also like?

Beyond Lea Wagner itself, the audience over-indexes on Borussia Dortmund (2.39×), Felix Baumgartner (6.82×), Satire (6.25×), and FC Bayern Munich (2.61×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lea Wagner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.