Central America Audience in Mexico
Central America has an estimated audience of 4,517,062 people in Mexico. 43.4% are female, 56.6% are male, average age 33.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (225.74× the country average). Demographically, the Central America audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Central America fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 33.5 |
| Estimated audience size | 4,517,062 |
Audience persona
The typical Central America fan in Mexico is more male, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Central America fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 225.74× | Shopping |
| Costa Rica | 423.7× | Travel & Leisure |
| Game consoles | 161.39× | Technology & Electronics |
| Catholic Church | 127.72× | Politics & Society |
| Mobile game | 69.68× | Games |
| Sarcasm | 77.23× | Politics & Society |
| Travel agency | 77.23× | Travel & Leisure |
| Banana | 62.38× | Food & Beverages |
| Broadcasting of sports events | 88.12× | Movies & TV |
| El País | 62.38× | News |
| Valentine's Day | 94.2× | Kids & Family |
| Dentistry | 49.51× | Business & Career |
| Exfoliation (cosmetology) | 94.84× | Beauty & Wellness |
| Freeware | 31.68× | Technology & Electronics |
| Sexology | 36.63× | Kids & Family |
| Papaya | 41.58× | Food & Beverages |
| Orange (fruit) | 49.51× | Food & Beverages |
| Daily Horoscope | 414.89× | Internet & Social Media |
| Multi-level marketing | 41.58× | Business & Career |
| Pilsner | 46.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.51 |
| Travelling | THRILL | 20.08 |
| Urban Lifestyle | OPEN | 4.39 |
| Risk Appetite | THRILL | 2.25 |
| Mindfulness | BALANCE | 1.55 |
| Patriotism | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Mexico | 9.4% |
| Colombia | 5.2% |
See Central America audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Central America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.