Central America Audience in Mexico
Central America has an estimated audience of 4,517,062 people in Mexico. 43.4% are female, 56.6% are male, average age 33.5. Top brand affinities: MSN, Catholic Church, Banana, Pedro Pascal, Sarcasm.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (3.79× the country average). Demographically, the Central America audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Central America fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 33.5 |
| Estimated audience size | 4,517,062 |
Audience persona
The typical Central America fan in Mexico is more male, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.79× | News |
| Catholic Church | 3.11× | Politics & Society |
| Banana | 3.03× | Food & Beverages |
| Pedro Pascal | 2.92× | Movies & TV |
| Sarcasm | 2.85× | Politics & Society |
| Travel agency | 2.95× | Travel & Leisure |
| Game consoles | 2.21× | Technology & Electronics |
| Broadcasting of sports events | 3.95× | Movies & TV |
| El País | 2.97× | News |
| Radio | 1.89× | Technology & Electronics |
| Freeware | 2.6× | Technology & Electronics |
| Dentistry | 2.51× | Business & Career |
| Papaya | 3.48× | Food & Beverages |
| Bruce Willis | 2.58× | Movies & TV |
| Sexology | 2.84× | Kids & Family |
| Immigration | 4.31× | Politics & Society |
| Pilsner | 3.78× | Food & Beverages |
| Wattpad | 2.27× | Internet & Social Media |
| Multi-level marketing | 3.32× | Business & Career |
| Machu Picchu | 3.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.57 |
| Travelling | THRILL | 1.22 |
| Urban Lifestyle | OPEN | 1.06 |
| Patriotism | CONSERVATISM | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
| Risk Appetite | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Mexico | 9.4% |
| Colombia | 5.2% |
See Central America audiences in other countries
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Central America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.