Xscape Audience in United States
Xscape has an estimated audience of 653,059 people in United States. 61.5% are female, 38.5% are male, average age 40.5. Top brand affinities: Alaskan Husky, Ixtapaluca, Whataburger, Harlow, Litter box.
Top brand affinities include Alaskan Husky, Ixtapaluca, Whataburger, with strongest over-indexing on Alaskan Husky (20.29× the country average). Demographically, the Xscape audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Xscape fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.5 |
| Estimated audience size | 653,059 |
Audience persona
The typical Xscape fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaskan Husky.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaskan Husky | 20.29× | Pets & Animals |
| Ixtapaluca | 22.59× | Travel & Leisure |
| Whataburger | 2.08× | Food & Beverages |
| Harlow | 11.69× | Travel & Leisure |
| Litter box | 1.97× | Pets & Animals |
| Who Wants to Be a Millionaire? | 7.37× | Movies & TV |
| Mortgage insurance | 3.38× | Business & Career |
| Google Photos | 1.78× | Technology & Electronics |
| Xàbia | 57.68× | Travel & Leisure |
| Buying a House | 4.55× | Home & Garden |
| Guy Fieri | 2.43× | Movies & TV |
| Elsword | 10.21× | Games |
| Kendra Scott | 1.64× | Fashion & Accessoires |
| Jeremy Riddle | 20× | Music & Radio |
| FOX 10 Phoenix | 12.71× | Movies & TV |
| Jesse Plemons | 1.82× | Movies & TV |
| Noodle (Gorillaz) | 1.83× | Music & Radio |
| La Jolla | 4.27× | Travel & Leisure |
| Commercial mortgage | 2.96× | Business & Career |
| Magazine (band) | 2.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.61 |
| Family Orientation | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.28 |
| Convenience Orientation | PREMIUM | 1.26 |
| Extroversion | THRILL | 1.25 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.4% |
| United Kingdom | 25.7% |
| Canada | 2.9% |
See Xscape audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Xscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.