A data profile of the people who buy, follow and care about Xscape in United States — modelled from more than twelve digital signal sources. Xscape has an estimated audience of 690,338 people in United States.
The average Xscape fan in United States is 40.9 years old, more female, and lives primarily in Kentucky.
The audience is concentrated in Kentucky, Texas, Florida.
Top brand affinities include Faith Evans, Ja Rule, Toni Braxton, with strongest over-indexing on Faith Evans (101.93× the country average).
Demographically, the Xscape audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Xscape fan in United States is more female, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Faith Evans.
The key figures that characterise the Xscape profile in United States.
60.9% are female, 39.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.9 |
| Estimated audience size | 690,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 27% | |
| 40-49 | 31% | |
| 50+ | 14% |
of the worldwide Xscape audience comes from United States.
| Country | Share |
|---|---|
| United States | 57.0% |
| United Kingdom | 25.8% |
| Brazil | 2.8% |
Where the Xscape audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~100K | 15.67× | |
| 02 | Indiana | ~80K | 6.41× | |
| 03 | Maryland | ~30K | 2.81× | |
| 04 | Florida | ~100K | 2.27× | |
| 05 | Texas | ~100K | 2.15× | |
| 06 | Washington, District of Columbia | ~2K | 1.11× | |
| 07 | Georgia | ~20K | 1.03× | |
| 08 | Mississippi | ~5K | 0.91× | |
| 09 | Louisiana | ~8K | 0.89× | |
| 10 | Alaska | ~1K | 0.88× | |
| 11 | Vermont | ~1K | 0.88× | |
| 12 | North Dakota | ~1K | 0.86× | |
| 13 | South Dakota | ~1K | 0.84× | |
| 14 | Montana | ~2K | 0.83× | |
| 15 | Delaware | ~1K | 0.81× | |
| 16 | New York | ~30K | 0.78× | |
| 17 | South Carolina | ~8K | 0.78× | |
| 18 | West Virginia | ~2K | 0.78× | |
| 19 | Idaho | ~2K | 0.75× | |
| 20 | New Hampshire | ~2K | 0.75× | |
| 21 | Maine | ~2K | 0.75× | |
| 22 | Rhode Island | ~2K | 0.75× | |
| 23 | Alabama | ~7K | 0.74× | |
| 24 | Hawaii | ~2K | 0.72× | |
| 25 | Nevada | ~4K | 0.70× | |
| 26 | Virginia | ~10K | 0.69× | |
| 27 | Arkansas | ~4K | 0.69× | |
| 28 | New Mexico | ~2K | 0.69× | |
| 29 | Nebraska | ~2K | 0.68× | |
| 30 | Tennessee | ~9K | 0.65× | |
| 31 | Kansas | ~3K | 0.65× | |
| 32 | North Carolina | ~10K | 0.64× | |
| 33 | Oklahoma | ~5K | 0.63× | |
| 34 | New Jersey | ~10K | 0.62× | |
| 35 | Iowa | ~3K | 0.61× | |
| 36 | Illinois | ~10K | 0.60× | |
| 37 | Connecticut | ~4K | 0.59× | |
| 38 | Utah | ~4K | 0.59× | |
| 39 | Michigan | ~10K | 0.58× | |
| 40 | Missouri | ~6K | 0.58× | |
| 41 | Pennsylvania | ~10K | 0.57× | |
| 42 | Ohio | ~10K | 0.57× | |
| 43 | Minnesota | ~5K | 0.53× | |
| 44 | Oregon | ~4K | 0.53× | |
| 45 | California | ~40K | 0.51× | |
| 46 | Wisconsin | ~5K | 0.51× | |
| 47 | Arizona | ~7K | 0.49× | |
| 48 | Massachusetts | ~6K | 0.49× | |
| 49 | Colorado | ~5K | 0.47× | |
| 50 | Washington | ~6K | 0.45× |
The strongest cross-interests of the Xscape audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Faith Evans | Music & Radio | 101.93× | ||
| 02 | Ja Rule | Music & Radio | 51.59× | ||
| 03 | Marques Houston | Music & Radio | 35.56× | ||
| 04 | Fat Joe | Music & Radio | 32.68× | ||
| 05 | Tyrese Gibson | Music & Radio | 31.51× | ||
| 06 | Toni Braxton | Music & Radio | 29.47× | ||
| 07 | Missy Elliott | Music & Radio | 27.15× | ||
| 08 | Luther Vandross | Music & Radio | 25.80× | ||
| 09 | Master P | Music & Radio | 24.19× | ||
| 10 | Jennifer Hudson | Music & Radio | 23.66× | ||
| 11 | Ludacris | Music & Radio | 19.36× | ||
| 12 | Marvin Gaye | Music & Radio | 18.69× | ||
| 13 | Bernie Mac | Movies & TV | 18.39× | ||
| 14 | Lil Duval | Movies & TV | 17.79× | ||
| 15 | Nelly | Music & Radio | 16.60× | ||
| 16 | Lil' Kim | Music & Radio | 16.47× | ||
| 17 | T.I. | Music & Radio | 15.70× | ||
| 18 | Janet Jackson | Music & Radio | 12.64× | ||
| 19 | Teyana Taylor | Movies & TV | 12.04× | ||
| 20 | TMZ | Internet & Social Media | 3.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Career Orientation | POWER | 1.67× | |
| Community Orientation | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Pet Ownership | JOY | 0.69× | |
| Sustainability | BALANCE | 0.73× |
Xscape has an estimated audience of 690,338 people in United States, concentrated in Kentucky and Texas.
60.9% of Xscape fans are female, 39.1% are male, with an average age of 40.9 years.
Xscape fans show strongest brand affinity for Faith Evans (101.93×), Ja Rule (51.59×), and Toni Braxton (29.47×) over the country average.
Xscape fans in United States are most concentrated in Kentucky (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Xscape itself, the audience over-indexes on Ja Rule (51.59×), Toni Braxton (29.47×), Tyrese Gibson (31.51×), and Luther Vandross (25.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Xscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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