Xscape Audience in United States
Xscape has an estimated audience of 653,059 people in United States. 61.5% are female, 38.5% are male, average age 40.5. Top brand affinities: Faith Evans, Ja Rule, Toni Braxton, Tyrese Gibson, Teyana Taylor.
Top brand affinities include Faith Evans, Ja Rule, Toni Braxton, with strongest over-indexing on Faith Evans (57.68× the country average). Demographically, the Xscape audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Xscape fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.5 |
| Estimated audience size | 653,059 |
Audience persona
The typical Xscape fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Faith Evans.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Faith Evans | 57.68× | Music & Radio |
| Ja Rule | 50.83× | Music & Radio |
| Toni Braxton | 33.45× | Music & Radio |
| Tyrese Gibson | 31.43× | Music & Radio |
| Teyana Taylor | 12.63× | Movies & TV |
| Method Man | 27.34× | Music & Radio |
| Missy Elliott | 31.41× | Music & Radio |
| Bernie Mac | 21.81× | Movies & TV |
| Autism Awareness | 8.64× | Health |
| Ludacris | 18.88× | Music & Radio |
| Diabetes mellitus awareness | 5.73× | Health |
| Marvin Gaye | 16.66× | Music & Radio |
| Janet Jackson | 11.35× | Music & Radio |
| T-Pain | 17.71× | Music & Radio |
| Nelly | 14.39× | Music & Radio |
| Singer-songwriter | 3.15× | Music & Radio |
| Jennifer Hudson | 14.89× | Music & Radio |
| Fat Joe | 20.07× | Music & Radio |
| Tory Lanez | 12.65× | Fashion & Accessoires |
| Akon | 18.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.61 |
| Family Orientation | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.28 |
| Convenience Orientation | PREMIUM | 1.26 |
| Extroversion | THRILL | 1.25 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.4% |
| United Kingdom | 25.7% |
| Canada | 2.9% |
See Xscape audiences in other countries
More R&B audiences in United States
- Rihanna (13,085,119)
- Rhianna (singer) (11,322,235)
- Jennifer Lopez (9,941,566)
- Madison Beer (9,601,709)
- D'Angelo (6,333,089)
How to read this data
Audience size is the estimated number of people in United States who actively search for Xscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.