A data profile of the people who buy, follow and care about Mobb Deep in United States — modelled from more than twelve digital signal sources. Mobb Deep has an estimated audience of 551,726 people in United States.
The average Mobb Deep fan in United States is 39.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include LittleBigPlanet 2, Keen (shoe company), Jumping, with strongest over-indexing on LittleBigPlanet 2 (578.63× the country average).
Demographically, the Mobb Deep audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mobb Deep fan in United States is more male, around 39.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for LittleBigPlanet 2.
The key figures that characterise the Mobb Deep profile in United States.
33.6% are female, 66.4% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 39.0 |
| Estimated audience size | 551,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 28% | |
| 40-49 | 29% | |
| 50+ | 10% |
of the worldwide Mobb Deep audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.8% |
| France | 8.3% |
| United Kingdom | 6.9% |
Where the Mobb Deep audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~70K | 2.14× | |
| 02 | Connecticut | ~10K | 1.95× | |
| 03 | New Jersey | ~20K | 1.70× | |
| 04 | Maryland | ~20K | 1.63× | |
| 05 | Massachusetts | ~20K | 1.48× | |
| 06 | Rhode Island | ~3K | 1.42× | |
| 07 | Washington, District of Columbia | ~2K | 1.42× | |
| 08 | Delaware | ~2K | 1.38× | |
| 09 | North Carolina | ~20K | 1.32× | |
| 10 | Virginia | ~20K | 1.29× | |
| 11 | Pennsylvania | ~20K | 1.26× | |
| 12 | South Carolina | ~10K | 1.25× | |
| 13 | Georgia | ~20K | 1.22× | |
| 14 | California | ~70K | 1.11× | |
| 15 | Nevada | ~6K | 1.09× | |
| 16 | Michigan | ~20K | 1.04× | |
| 17 | Florida | ~40K | 1.03× | |
| 18 | New Hampshire | ~2K | 1.03× | |
| 19 | Illinois | ~20K | 1.00× | |
| 20 | Colorado | ~9K | 0.99× | |
| 21 | Vermont | <1K | 0.96× | |
| 22 | Oregon | ~6K | 0.95× | |
| 23 | Maine | ~2K | 0.94× | |
| 24 | Ohio | ~20K | 0.93× | |
| 25 | Washington | ~10K | 0.93× | |
| 26 | Alabama | ~7K | 0.93× | |
| 27 | New Mexico | ~3K | 0.92× | |
| 28 | Arizona | ~10K | 0.91× | |
| 29 | Louisiana | ~7K | 0.91× | |
| 30 | Mississippi | ~4K | 0.90× | |
| 31 | Alaska | ~1K | 0.89× | |
| 32 | Hawaii | ~2K | 0.84× | |
| 33 | West Virginia | ~2K | 0.83× | |
| 34 | Montana | ~1K | 0.83× | |
| 35 | Indiana | ~8K | 0.82× | |
| 36 | Texas | ~40K | 0.81× | |
| 37 | Tennessee | ~9K | 0.81× | |
| 38 | Kentucky | ~6K | 0.81× | |
| 39 | North Dakota | <1K | 0.80× | |
| 40 | Minnesota | ~6K | 0.79× | |
| 41 | South Dakota | ~1K | 0.78× | |
| 42 | Missouri | ~7K | 0.76× | |
| 43 | Oklahoma | ~5K | 0.75× | |
| 44 | Kansas | ~3K | 0.75× | |
| 45 | Wisconsin | ~6K | 0.74× | |
| 46 | Arkansas | ~3K | 0.73× | |
| 47 | Nebraska | ~2K | 0.73× | |
| 48 | Utah | ~4K | 0.72× | |
| 49 | Idaho | ~2K | 0.72× | |
| 50 | Iowa | ~3K | 0.68× |
The strongest cross-interests of the Mobb Deep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LittleBigPlanet 2 | Games | 578.63× | ||
| 02 | Jumping | Sports | 58.19× | ||
| 03 | Keen (shoe company) | Fashion & Accessoires | 57.54× | ||
| 04 | Big Pun | Music & Radio | 22.45× | ||
| 05 | MF Doom | Music & Radio | 13.91× | ||
| 06 | Ice-T | Music & Radio | 13.83× | ||
| 07 | Method Man | Music & Radio | 12.99× | ||
| 08 | Diddy | Music & Radio | 5.31× | ||
| 09 | Midwest hip hop | Music & Radio | 4.36× | ||
| 10 | Record label | Music & Radio | 4.08× | ||
| 11 | Chicano rap | Music & Radio | 4.00× | ||
| 12 | NBA playoffs | Sports | 3.95× | ||
| 13 | Recording studio | Music & Radio | 3.89× | ||
| 14 | Sneaker collecting | Fashion & Accessoires | 3.81× | ||
| 15 | College basketball | Sports | 3.46× | ||
| 16 | West Coast hip hop | Music & Radio | 3.38× | ||
| 17 | Popular music | Music & Radio | 2.75× | ||
| 18 | Ultimate Fighting Championship | Sports | 2.57× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.55× | ||
| 20 | Arts and music | Arts & Culture | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.57× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Tradition | CONSERVATISM | 0.74× | |
| Risk Appetite | THRILL | 0.83× |
Mobb Deep has an estimated audience of 551,726 people in United States, concentrated in California and New York.
33.6% of Mobb Deep fans are female, 66.4% are male, with an average age of 39.0 years.
Mobb Deep fans show strongest brand affinity for LittleBigPlanet 2 (578.63×), Keen (shoe company) (57.54×), and Jumping (58.19×) over the country average.
Mobb Deep fans in United States are most concentrated in California (reach ~70K), New York (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Mobb Deep itself, the audience over-indexes on Keen (shoe company) (57.54×), Jumping (58.19×), Ice-T (13.83×), and NBA playoffs (3.95×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mobb Deep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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