Mobb Deep Audience in United States

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Mobb Deep has an estimated audience of 554,808 people in United States. 33.6% are female, 66.4% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: LittleBigPlanet 2, Keen (shoe company), Jumping, Popular music, Ice-T.

The average Mobb Deep fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include LittleBigPlanet 2, Keen (shoe company), Jumping, with strongest over-indexing on LittleBigPlanet 2 (578.63× the country average). Demographically, the Mobb Deep audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Mobb Deep fans

Demographic split for Mobb Deep audience in United States
MetricValue
Female33.6%
Male66.4%
Average age39.0
Estimated audience size554,808

Audience persona

The typical Mobb Deep fan in United States is more male, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LittleBigPlanet 2.

Top regions in United States

Top regions ranked by reach for Mobb Deep in United States
RegionReachAffinity
California73,2321.2×
New York68,5912.21×
Texas41,3350.87×
Florida39,6521.06×
New Jersey24,6751.75×
Pennsylvania24,4511.31×
North Carolina22,3091.34×
Georgia20,6201.21×
Illinois18,4361×
Virginia17,3101.28×
Massachusetts16,3011.49×
Ohio15,8230.93×
Maryland15,3301.61×
Michigan15,2821.05×
Washington11,1651×
Connecticut11,0781.99×
South Carolina11,0621.33×
Arizona10,7540.95×
Tennessee9,1320.82×
Colorado8,7951.01×
Indiana8,2880.82×
Alabama7,1000.92×
Missouri6,4430.72×
Nevada6,3901.19×
Louisiana6,2930.88×
Minnesota6,2690.79×
Wisconsin6,2170.74×
Oregon6,1380.97×
Kentucky5,4400.78×
Oklahoma4,5340.74×
Mississippi4,0990.9×
Utah3,4750.7×
Kansas3,1070.71×
Arkansas2,8790.63×
Iowa2,5880.57×
Rhode Island2,5831.46×
Washington, District of Columbia2,5501.53×
New Mexico2,5110.9×
Delaware2,1591.41×
New Hampshire2,0100.92×
Hawaii1,9780.83×
West Virginia1,9670.76×
Nebraska1,7780.64×
Maine1,6110.81×
Idaho1,5990.57×
Montana1,0440.68×
Alaska8830.74×
Vermont8160.84×
South Dakota6420.5×
North Dakota5760.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobb Deep audience
BrandAffinityCategory
LittleBigPlanet 2578.63×Games
Keen (shoe company)57.54×Fashion & Accessoires
Jumping58.19×Sports
Popular music2.75×Music & Radio
Ice-T13.83×Music & Radio
Diddy5.31×Music & Radio
NBA playoffs3.95×Sports
Record label4.08×Music & Radio
Big Pun22.45×Music & Radio
Arts and music1.53×Arts & Culture
College basketball3.46×Sports
Midwest hip hop4.36×Music & Radio
Consumer electronics1.55×Technology & Electronics
Recording studio3.89×Music & Radio
West Coast hip hop3.38×Music & Radio
Method Man12.99×Music & Radio
Sneaker collecting3.81×Fashion & Accessoires
MF Doom13.91×Music & Radio
Eazy-E11.72×Music & Radio
Chicano rap4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobb Deep audience
TraitClusterScore
Early Adopter MentalityPOWER2.26
LGBTQ+ IdentityOPEN2.08
Luxury OrientationPREMIUM1.76
Urban LifestyleOPEN1.48
Risk AppetiteTHRILL1.48
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Mobb Deep
CountryShare
United States38.3%
France8.3%
United Kingdom7.0%

See Mobb Deep audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Mobb Deep have in United States?

Mobb Deep has an estimated audience of 554,808 people in United States, concentrated in California and New York.

What is the gender split and age of Mobb Deep fans?

33.6% of Mobb Deep fans are female, 66.4% are male, with an average age of 39.0 years.

Which brands do Mobb Deep fans like most?

Mobb Deep fans show strongest brand affinity for LittleBigPlanet 2 (578.63×), Keen (shoe company) (57.54×), and Jumping (58.19×) over the country average.

Where do Mobb Deep fans live in United States?

Mobb Deep fans in United States are most concentrated in California (reach 73,232), New York (reach 68,591), and Texas (reach 41,335). These three regions account for the largest share of the active audience.

What other brands do Mobb Deep fans also like?

Beyond Mobb Deep itself, the audience over-indexes on Keen (shoe company) (57.54×), Jumping (58.19×), Popular music (2.75×), and Ice-T (13.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobb Deep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.