Rascasse Audience Intelligence

Saint Thomas, U.S. Virgin Islands Audience in United States

A data profile of the people who buy, follow and care about Saint Thomas, U.S. Virgin Islands in United States — modelled from more than twelve digital signal sources. Saint Thomas, U.S. Virgin Islands has an estimated audience of 855,741 people in United States.

#34among Island in United States#2451among POI in United States#1989in Travel & Leisure

The average Saint Thomas, U.S. Virgin Islands fan in United States is 42.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Tony Danza, Curaçao, Ferris wheel, with strongest over-indexing on Tony Danza (67.45× the country average).

Demographically, the Saint Thomas, U.S. Virgin Islands audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint Thomas, U.S. Virgin Islands fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Tony Danza.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Thomas, U.S. Virgin Islands profile in United States.

Audience size
856K
in United States
Gender
59.0%♀
41.0% male
Age
42.7
average years
Country rank
#26266
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Thomas, U.S. Virgin Islands fans

59.0% are female, 41.0% are male, average age 42.7.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Saint Thomas, U.S. Virgin Islands audience in United States
MetricValue
Female59.0%
Male41.0%
Average age42.7
Estimated audience size855,741
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Saint Thomas, U.S. Virgin Islands audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3916%
40-4925%
50+29%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Saint Thomas, U.S. Virgin Islands audience comes from United States.

Worldwide audience distribution share by country for Saint Thomas, U.S. Virgin Islands
CountryShare
United States50.0%
Canada7.6%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Thomas, U.S. Virgin Islands audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint Thomas, U.S. Virgin Islands fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K2.07×
02Florida~80K1.45×
03Massachusetts~20K1.31×
04Maryland~20K1.30×
05Connecticut~10K1.30×
06Tennessee~20K1.27×
07New Hampshire~4K1.26×
08Virginia~30K1.23×
09Washington, District of Columbia~3K1.23×
10Georgia~30K1.22×
11New Jersey~30K1.21×
12South Carolina~20K1.20×
13North Dakota~2K1.20×
14North Carolina~30K1.17×
15Vermont~2K1.17×
16Rhode Island~3K1.16×
17New York~50K1.15×
18Pennsylvania~30K1.15×
19Delaware~3K1.12×
20Louisiana~10K1.08×
21Wisconsin~10K1.07×
22Iowa~8K1.07×
23Michigan~20K1.05×
24Indiana~20K1.05×
25Ohio~30K1.04×
26Missouri~10K1.04×
27Maine~3K1.02×
28Mississippi~7K0.99×
29Illinois~30K0.98×
30Alabama~10K0.98×
31Kentucky~10K0.97×
32Nebraska~4K0.96×
33Texas~70K0.95×
34South Dakota~2K0.91×
35Kansas~6K0.90×
36Oklahoma~8K0.89×
37West Virginia~3K0.88×
38Arkansas~6K0.83×
39Colorado~10K0.79×
40Utah~6K0.78×
41Montana~2K0.75×
42Idaho~3K0.74×
43Nevada~6K0.71×
44Alaska~1K0.71×
45Arizona~10K0.63×
46Washington~10K0.61×
47Oregon~6K0.57×
48New Mexico~2K0.56×
49Hawaii~2K0.47×
50California~40K0.46×
Fig. 06

Affinity by region

Affinity by region — Saint Thomas, U.S. Virgin Islands, United States
0.46×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Thomas, U.S. Virgin Islands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Thomas, U.S. Virgin Islands audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV67.45×
02CuraçaoTravel & Leisure33.34×
03Ferris wheelTravel & Leisure26.59×
04Pret a MangerFood & Beverages22.71×
05Barry WhiteMusic & Radio16.53×
06ArubaTravel & Leisure10.00×
07Weather forecastingHome & Garden3.55×
08Royal Caribbean Cruises Ltd.Travel & Leisure3.51×
09FedExBusiness & Career3.33×
10QVCMovies & TV2.93×
11Renewable energyBusiness & Career2.78×
12Solar energyHome & Garden2.31×
13Planet FitnessSports2.21×
14Las VegasTravel & Leisure2.14×
15Mortgage loansBusiness & Career1.98×
16SubwayFood & Beverages1.83×
17PinterestInternet & Social Media1.82×
18McDonald'sFood & Beverages1.64×
19AirbnbTravel & Leisure1.58×
20BarbecueFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Thomas, U.S. Virgin Islands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Thomas, U.S. Virgin Islands audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
IndulgenceJOY1.68×
Family OrientationCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Thomas, U.S. Virgin Islands audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
MindfulnessBALANCE0.86×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Thomas, U.S. Virgin Islands have in United States?

Saint Thomas, U.S. Virgin Islands has an estimated audience of 855,741 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Saint Thomas, U.S. Virgin Islands fans?

59.0% of Saint Thomas, U.S. Virgin Islands fans are female, 41.0% are male, with an average age of 42.7 years.

03

Which brands do Saint Thomas, U.S. Virgin Islands fans like most?

Saint Thomas, U.S. Virgin Islands fans show strongest brand affinity for Tony Danza (67.45×), Curaçao (33.34×), and Ferris wheel (26.59×) over the country average.

04

Where do Saint Thomas, U.S. Virgin Islands fans live in United States?

Saint Thomas, U.S. Virgin Islands fans in United States are most concentrated in Florida (reach ~80K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Thomas, U.S. Virgin Islands fans also like?

Beyond Saint Thomas, U.S. Virgin Islands itself, the audience over-indexes on Curaçao (33.34×), Ferris wheel (26.59×), Pret a Manger (22.71×), and FedEx (3.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Thomas, U.S. Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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