Saint Thomas, U.S. Virgin Islands Audience in United States
Saint Thomas, U.S. Virgin Islands has an estimated audience of 855,741 people in United States. 59.0% are female, 41.0% are male, average age 42.7. Top regions: Florida, Texas, New York. Top brand affinities: Natural rubber, Kenosha, Wisconsin, Jesse Plemons, Bank account, Nipsey Hussle.
The average Saint Thomas, U.S. Virgin Islands fan in United States is 42.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Natural rubber, Kenosha, Wisconsin, Jesse Plemons, with strongest over-indexing on Natural rubber (1.69× the country average). Demographically, the Saint Thomas, U.S. Virgin Islands audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Saint Thomas, U.S. Virgin Islands fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.7 |
| Estimated audience size | 855,741 |
Audience persona
The typical Saint Thomas, U.S. Virgin Islands fan in United States is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 90,083 | 1.55× |
| Texas | 74,224 | 1.01× |
| New York | 58,580 | 1.23× |
| California | 45,650 | 0.49× |
| Georgia | 35,408 | 1.34× |
| Pennsylvania | 33,544 | 1.16× |
| North Carolina | 32,946 | 1.28× |
| Illinois | 29,588 | 1.04× |
| Ohio | 28,686 | 1.09× |
| New Jersey | 27,687 | 1.27× |
| Virginia | 25,243 | 1.21× |
| Minnesota | 24,717 | 2.02× |
| Michigan | 24,643 | 1.1× |
| Tennessee | 22,903 | 1.33× |
| Massachusetts | 21,093 | 1.25× |
| Maryland | 18,561 | 1.26× |
| Indiana | 17,701 | 1.13× |
| South Carolina | 16,387 | 1.27× |
| Missouri | 14,652 | 1.06× |
| Wisconsin | 13,489 | 1.05× |
| Alabama | 12,815 | 1.07× |
| Louisiana | 12,478 | 1.13× |
| Kentucky | 11,061 | 1.03× |
| Connecticut | 11,002 | 1.28× |
| Arizona | 10,878 | 0.62× |
| Colorado | 10,857 | 0.8× |
| Washington | 10,698 | 0.62× |
| Oklahoma | 8,651 | 0.91× |
| Mississippi | 7,527 | 1.07× |
| Iowa | 7,293 | 1.03× |
| Arkansas | 6,060 | 0.86× |
| Nevada | 5,929 | 0.72× |
| Utah | 5,920 | 0.77× |
| Kansas | 5,829 | 0.86× |
| Oregon | 5,623 | 0.57× |
| Nebraska | 4,063 | 0.95× |
| New Hampshire | 3,792 | 1.12× |
| West Virginia | 3,191 | 0.8× |
| Washington, District of Columbia | 3,097 | 1.2× |
| Rhode Island | 2,987 | 1.1× |
| Maine | 2,939 | 0.96× |
| Idaho | 2,929 | 0.68× |
| Delaware | 2,500 | 1.06× |
| New Mexico | 2,164 | 0.5× |
| Montana | 1,655 | 0.7× |
| South Dakota | 1,639 | 0.83× |
| North Dakota | 1,623 | 0.92× |
| Vermont | 1,479 | 0.98× |
| Hawaii | 1,439 | 0.39× |
| Alaska | 1,166 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 1.69× | Cars & Mobility |
| Kenosha, Wisconsin | 9.52× | Travel & Leisure |
| Jesse Plemons | 2.69× | Movies & TV |
| Bank account | 1.79× | Business & Career |
| Nipsey Hussle | 3.82× | Music & Radio |
| Nebraska Cornhuskers football | 2.33× | Sports |
| Kendra Scott | 1.85× | Fashion & Accessoires |
| Urban horticulture | 2.22× | Home & Garden |
| Nurse education | 1.69× | Kids & Family |
| JDSU | 1.51× | Business & Career |
| Voter registration | 2.3× | Politics & Society |
| Native American Hoop Dance | 17.77× | Arts & Culture |
| Staycation | 1.55× | Home & Garden |
| Glossier | 2.36× | Beauty & Wellness |
| Kento Yamazaki | 4.83× | Movies & TV |
| Grammarly | 1.99× | Business & Career |
| Corona (band) | 2.42× | Music & Radio |
| Vicky Kaushal | 5.86× | Movies & TV |
| Women's empowerment | 1.75× | Politics & Society |
| Governor of Michigan | 3.04× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.75 |
| Indulgence | JOY | 1.54 |
| Community Orientation | OPEN | 1.46 |
| Career Orientation | POWER | 1.44 |
| Patriotism | CONSERVATISM | 1.44 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.1% |
| Canada | 7.7% |
| Brazil | 6.9% |
See Saint Thomas, U.S. Virgin Islands audiences in other countries
- Saint Thomas, U.S. Virgin Islands — Germany
- Saint Thomas, U.S. Virgin Islands — United Kingdom
- Saint Thomas, U.S. Virgin Islands — France
- Saint Thomas, U.S. Virgin Islands — Italy
- Saint Thomas, U.S. Virgin Islands — Spain
- Saint Thomas, U.S. Virgin Islands — Brazil
- Saint Thomas, U.S. Virgin Islands — Japan
- Saint Thomas, U.S. Virgin Islands — South Korea
- Saint Thomas, U.S. Virgin Islands — India
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
Frequently asked questions
How many fans does Saint Thomas, U.S. Virgin Islands have in United States?
Saint Thomas, U.S. Virgin Islands has an estimated audience of 855,741 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Saint Thomas, U.S. Virgin Islands fans?
59.0% of Saint Thomas, U.S. Virgin Islands fans are female, 41.0% are male, with an average age of 42.7 years.
Which brands do Saint Thomas, U.S. Virgin Islands fans like most?
Saint Thomas, U.S. Virgin Islands fans show strongest brand affinity for Natural rubber (1.69×), Kenosha, Wisconsin (9.52×), and Jesse Plemons (2.69×) over the country average.
Where do Saint Thomas, U.S. Virgin Islands fans live in United States?
Saint Thomas, U.S. Virgin Islands fans in United States are most concentrated in Florida (reach 90,083), Texas (reach 74,224), and New York (reach 58,580). These three regions account for the largest share of the active audience.
What other brands do Saint Thomas, U.S. Virgin Islands fans also like?
Beyond Saint Thomas, U.S. Virgin Islands itself, the audience over-indexes on Kenosha, Wisconsin (9.52×), Jesse Plemons (2.69×), Bank account (1.79×), and Nipsey Hussle (3.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Saint Thomas, U.S. Virgin Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.