Rascasse Audience Intelligence

Avenue Plus Size Clothing Target Market in United States

A data profile of the people who buy, follow and care about Avenue Plus Size Clothing in United States — modelled from more than twelve digital signal sources. Avenue Plus Size Clothing has an estimated audience of 457,939 people in United States.

#3among Plus size clothing in United States#3979among Brand in United States#1370in Fashion & Accessoires

The average Avenue Plus Size Clothing fan in United States is 29.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Torrid, QVC, Roaman's, with strongest over-indexing on Torrid (29.56× the country average).

Demographically, the Avenue Plus Size Clothing audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avenue Plus Size Clothing fan in United States is more female, around 29.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Torrid.

Category: Fashion & Accessoires · Type: Brand · Subtype: Plus size clothing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avenue Plus Size Clothing profile in United States.

Audience size
458K
in United States
Gender
63.6%♀
36.4% male
Age
29.1
average years
Country rank
#38565
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avenue Plus Size Clothing

63.6% are female, 36.4% are male, average age 29.1.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Avenue Plus Size Clothing audience in United States
MetricValue
Female63.6%
Male36.4%
Average age29.1
Estimated audience size457,939
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Avenue Plus Size Clothing audience in United States
Age bracketShare%
16-1954%
20-2916%
30-3913%
40-4911%
50+6%
Fig. 04

Worldwide distribution

99.0%

of the worldwide Avenue Plus Size Clothing audience comes from United States.

Worldwide audience distribution share by country for Avenue Plus Size Clothing
CountryShare
United States99.0%
Japan0.2%
Germany0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avenue Plus Size Clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Avenue Plus Size Clothing customers by region in United States
#RegionReachAffinity×
01Mississippi~9K2.40×
02Louisiana~10K1.79×
03Alabama~10K1.66×
04South Carolina~10K1.54×
05Georgia~20K1.53×
06Texas~50K1.27×
07New Jersey~10K1.27×
08Michigan~20K1.26×
09New York~30K1.20×
10Ohio~20K1.18×
11Tennessee~10K1.18×
12Arkansas~4K1.15×
13Maryland~9K1.10×
14Delaware~1K1.08×
15Indiana~9K1.06×
16Illinois~20K1.03×
17Connecticut~5K1.03×
18Rhode Island~1K1.03×
19Pennsylvania~20K1.02×
20Nebraska~2K1.02×
21California~50K1.01×
22Missouri~7K1.00×
23Oklahoma~5K0.99×
24Alaska<1K0.99×
25Kentucky~6K0.98×
26West Virginia~2K0.97×
27Vermont<1K0.97×
28North Carolina~10K0.96×
29Wisconsin~7K0.96×
30Oregon~5K0.96×
31South Dakota~1K0.96×
32North Dakota<1K0.96×
33Maine~2K0.94×
34New Hampshire~2K0.92×
35Montana~1K0.92×
36Massachusetts~8K0.90×
37Iowa~3K0.90×
38New Mexico~2K0.90×
39Kansas~3K0.88×
40Hawaii~2K0.88×
41Florida~30K0.87×
42Idaho~2K0.87×
43Washington, District of Columbia~1K0.87×
44Virginia~10K0.85×
45Nevada~4K0.82×
46Arizona~8K0.80×
47Minnesota~5K0.77×
48Utah~3K0.77×
49Washington~7K0.75×
50Colorado~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Avenue Plus Size Clothing, United States
0.67×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avenue Plus Size Clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avenue Plus Size Clothing audience
#·InterestCategoryAffinity×
01Roaman'sFashion & Accessoires89.97×
02Cato FashionsShopping46.04×
03Woman WithinFashion & Accessoires34.52×
04TorridFashion & Accessoires29.56×
05Celebrity GossipNews20.13×
06ZimmermannHome & Garden20.00×
07QVCMovies & TV17.86×
08TissotFashion & Accessoires16.93×
09Lane BryantFashion & Accessoires12.97×
10Rick and MortyMovies & TV7.90×
11Discount storesShopping6.55×
12Hair ExtensionsBeauty & Wellness5.00×
13FedExBusiness & Career4.93×
14Shopping mallsShopping4.11×
15Mortgage loansBusiness & Career3.57×
16PinterestInternet & Social Media3.32×
17ClothingFashion & Accessoires2.67×
18CosmeticsBeauty & Wellness2.59×
19Online shoppingShopping2.58×
20Consumer electronicsTechnology & Electronics2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avenue Plus Size Clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avenue Plus Size Clothing audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.20×
Family OrientationCONSERVATISM2.04×
Convenience OrientationPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avenue Plus Size Clothing audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
Need for SecurityCONSERVATISM0.73×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avenue Plus Size Clothing's target market in United States?

Avenue Plus Size Clothing's target market in United States covers an estimated 457,939 people, concentrated in California and Texas.

02

What is the gender split and age of Avenue Plus Size Clothing customers?

63.6% of the Avenue Plus Size Clothing audience are female, 36.4% are male, with an average age of 29.1 years.

03

Which brands do Avenue Plus Size Clothing fans like most?

Avenue Plus Size Clothing fans show strongest brand affinity for Torrid (29.56×), QVC (17.86×), and Roaman's (89.97×) over the country average.

04

Where do Avenue Plus Size Clothing fans live in United States?

Avenue Plus Size Clothing fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Avenue Plus Size Clothing fans also like?

Beyond Avenue Plus Size Clothing itself, the audience over-indexes on QVC (17.86×), Roaman's (89.97×), Cato Fashions (46.04×), and Woman Within (34.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Plus size clothing audiences in United States

See Avenue Plus Size Clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avenue Plus Size Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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