Rascasse Audience Intelligence

Food writing Audience in United States

A data profile of the people who buy, follow and care about Food writing in United States — modelled from more than twelve digital signal sources. Food writing has an estimated audience of 3,574,733 people in United States.

#4610among Topic in United States#770in Business & Career

The average Food writing fan in United States is 45.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, Martha Stewart, Alan Turing, with strongest over-indexing on Trader Joe's (3.2× the country average).

Demographically, the Food writing audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food writing fan in United States is more female, around 45.8 years old, with strong Indulgence tendencies and a notable affinity for Trader Joe's.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food writing profile in United States.

Audience size
3.6M
in United States
Gender
66.9%♀
33.1% male
Age
45.8
average years
Country rank
#8861
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food writing fans

66.9% are female, 33.1% are male, average age 45.8.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Food writing audience in United States
MetricValue
Female66.9%
Male33.1%
Average age45.8
Estimated audience size3,574,733
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Food writing audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3917%
40-4923%
50+38%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Food writing audience comes from United States.

Worldwide audience distribution share by country for Food writing
CountryShare
United States41.7%
United Kingdom9.5%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food writing audience in United States is strongest.

Fig. 05

Top regions by affinity

Food writing fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.54×
02Montana~10K1.26×
03Washington, District of Columbia~10K1.23×
04Maine~20K1.21×
05Rhode Island~10K1.21×
06New Hampshire~20K1.17×
07Hawaii~20K1.14×
08Idaho~20K1.10×
09Oregon~40K1.09×
10Alaska~8K1.08×
11North Dakota~8K1.08×
12New Mexico~20K1.07×
13Nebraska~20K1.06×
14New York~200K1.05×
15South Dakota~9K1.04×
16West Virginia~20K1.03×
17Arkansas~30K1.02×
18Delaware~10K1.02×
19Kansas~30K1.00×
20Mississippi~30K0.99×
21Washington~70K0.98×
22Connecticut~30K0.97×
23Iowa~30K0.97×
24Utah~30K0.96×
25Massachusetts~70K0.95×
26Louisiana~40K0.95×
27Oklahoma~40K0.95×
28Kentucky~40K0.94×
29Nevada~30K0.94×
30Colorado~50K0.92×
31Alabama~50K0.92×
32South Carolina~50K0.91×
33Minnesota~50K0.91×
34Wisconsin~50K0.90×
35Missouri~50K0.89×
36Virginia~80K0.88×
37Indiana~60K0.88×
38Maryland~50K0.88×
39Tennessee~60K0.87×
40California~300K0.86×
41Arizona~60K0.86×
42Pennsylvania~100K0.85×
43Illinois~100K0.84×
44Georgia~90K0.84×
45New Jersey~80K0.84×
46North Carolina~90K0.83×
47Michigan~80K0.83×
48Ohio~90K0.82×
49Florida~200K0.71×
50Texas~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Food writing, United States
0.70×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food writing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food writing audience
#·InterestCategoryAffinity×
01Alan TuringPolitics & Society20.00×
02Fenerbahçe S.K.Sports20.00×
03Eintracht FrankfurtSports20.00×
04Le CreusetHome & Garden10.74×
05Martha StewartBusiness & Career9.06×
06ElectroluxHome & Garden8.42×
07Back to the FutureMovies & TV6.84×
08Gwyneth PaltrowMovies & TV6.41×
09Gordon RamsayFood & Beverages5.69×
10Microwave ovenHome & Garden3.75×
11Non-alcoholic beverageFood & Beverages3.70×
12Natural foodsFood & Beverages3.33×
13Trader Joe'sShopping3.20×
14PhilanthropyArts & Culture2.97×
15CookbookFood & Beverages2.94×
16Italian cuisineFood & Beverages2.23×
17IKEAHome & Garden2.17×
18Organic foodFood & Beverages1.97×
19MSNNews1.84×
20TikTokInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food writing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food writing audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.95×
Design AffinityPREMIUM1.74×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food writing audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
Pet OwnershipJOY0.88×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food writing have in United States?

Food writing has an estimated audience of 3,574,733 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food writing fans?

66.9% of Food writing fans are female, 33.1% are male, with an average age of 45.8 years.

03

Which brands do Food writing fans like most?

Food writing fans show strongest brand affinity for Trader Joe's (3.2×), Martha Stewart (9.06×), and Alan Turing (20×) over the country average.

04

Where do Food writing fans live in United States?

Food writing fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Food writing fans also like?

Beyond Food writing itself, the audience over-indexes on Martha Stewart (9.06×), Alan Turing (20×), Le Creuset (10.74×), and Microwave oven (3.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Food writing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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