Food writing Audience in United States

Food writing has an estimated audience of 3,574,733 people in United States. 66.9% are female, 33.1% are male, average age 45.8. Top regions: California, New York, Texas. Top brand affinities: Back to the Future, Feyenoord, PSV Eindhoven, MSN, Staples (Canada).

The average Food writing fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Back to the Future, Feyenoord, PSV Eindhoven, with strongest over-indexing on Back to the Future (31.75× the country average). Demographically, the Food writing audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Food writing fans

Demographic split for Food writing audience in United States
MetricValue
Female66.9%
Male33.1%
Average age45.8
Estimated audience size3,574,733

Audience persona

The typical Food writing fan in United States is more female, around 45.8 years old, with strong Design Affinity tendencies and a notable affinity for Back to the Future.

Top regions in United States

Top regions ranked by reach for Food writing in United States
RegionReachAffinity
California173,6210.44×
New York148,4000.74×
Texas67,0580.22×
Florida53,9560.22×
Virginia40,2900.46×
Louisiana39,2690.85×
Arkansas39,2361.33×
North Carolina39,1540.36×
Oklahoma38,3710.97×
Kentucky37,7630.84×
Pennsylvania37,0220.31×
Alabama36,5530.73×
Massachusetts36,4210.52×
New Jersey35,2860.39×
Tennessee34,8230.49×
Illinois34,7240.29×
South Carolina34,5740.64×
Ohio33,7960.31×
Indiana33,6860.52×
Kansas33,6771.2×
Idaho33,6701.88×
Maryland33,0140.54×
Missouri32,6240.57×
Hawaii32,1642.09×
Iowa31,9721.09×
Montana31,7183.2×
Washington31,1090.43×
Georgia31,0690.28×
Michigan31,0550.33×
Wisconsin30,8900.57×
New Hampshire30,0422.13×
Arizona29,7480.41×
Nebraska29,4181.64×
Connecticut29,3730.82×
New Mexico29,2641.63×
Nevada29,1700.84×
Rhode Island29,0092.55×
Maine28,9922.26×
Oregon28,7970.7×
Utah28,6250.89×
Vermont28,5324.55×
Minnesota27,5990.54×
Colorado26,5910.47×
Washington, District of Columbia18,7581.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food writing audience
BrandAffinityCategory
Back to the Future31.75×Movies & TV
Feyenoord82.31×Sports
PSV Eindhoven56.94×Sports
MSN5.73×News
Staples (Canada)4.43×Business & Career
Lisa Rinna15×Movies & TV
Martha Stewart9.64×Business & Career
Great Clips4.12×Beauty & Wellness
Sam Elliott6.51×Movies & TV
Gwyneth Paltrow8.77×Movies & TV
TikTok2.03×Internet & Social Media
Alan Turing20×Politics & Society
Jane Fonda8.99×Movies & TV
FC Bayern Munich4.18×Sports
Natural foods4.92×Food & Beverages
Le Creuset9.85×Home & Garden
Catherine O'Hara3.92×Movies & TV
Taco Bell2.33×Food & Beverages
Cookbook3.18×Food & Beverages
Christopher Guest10.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food writing audience
TraitClusterScore
Design AffinityPREMIUM1.94
IndulgenceJOY1.85
SustainabilityBALANCE1.68
Healthy LifestyleBALANCE1.54
DIY MentalityTHRILL1.49
TravellingTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Food writing
CountryShare
United States41.7%
United Kingdom9.5%
Japan5.7%

See Food writing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Food writing have in United States?

Food writing has an estimated audience of 3,574,733 people in United States, concentrated in California and New York.

What is the gender split and age of Food writing fans?

66.9% of Food writing fans are female, 33.1% are male, with an average age of 45.8 years.

Which brands do Food writing fans like most?

Food writing fans show strongest brand affinity for Back to the Future (31.75×), Feyenoord (82.31×), and PSV Eindhoven (56.94×) over the country average.

Where do Food writing fans live in United States?

Food writing fans in United States are most concentrated in California (reach 173,621), New York (reach 148,400), and Texas (reach 67,058). These three regions account for the largest share of the active audience.

What other brands do Food writing fans also like?

Beyond Food writing itself, the audience over-indexes on Feyenoord (82.31×), PSV Eindhoven (56.94×), MSN (5.73×), and Staples (Canada) (4.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.