Food writing Audience in Germany

Food writing logo

Food writing has an estimated audience of 230,808 people in Germany. 58.2% are female, 41.8% are male, average age 40.2. Top regions: Niedersachsen, Brandenburg, Baden-Württemberg. Top brand affinities: Eco Friendly Living, Gil Ofarim, Product design, Hückelhoven, Tifo.

The average Food writing fan in Germany is 40.2 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Brandenburg, Baden-Württemberg. Top brand affinities include Eco Friendly Living, Gil Ofarim, Product design, with strongest over-indexing on Eco Friendly Living (12.08× the country average). Demographically, the Food writing audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Food writing fans

Demographic split for Food writing audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age40.2
Estimated audience size230,808

Audience persona

The typical Food writing fan in Germany is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Eco Friendly Living.

Top regions in Germany

Top regions ranked by reach for Food writing in Germany
RegionReachAffinity
Niedersachsen19,9740.89×
Brandenburg19,3592.7×
Baden-Württemberg18,2550.58×
Bayern16,9980.46×
Nordrhein-Westfalen16,5360.33×
Berlin13,3641.29×
Hessen13,1000.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food writing audience
BrandAffinityCategory
Eco Friendly Living12.08×Home & Garden
Gil Ofarim2.11×Music & Radio
Product design2.31×Business & Career
Hückelhoven11.38×Travel & Leisure
Tifo10.14×Sports
Progressive rock2.07×Music & Radio
Word-of-mouth marketing20×Business & Career
Machine Gun Preacher20×Movies & TV
Anton Corbijn14.26×Arts & Culture
Eimsbüttel (quarter)12.36×Travel & Leisure
Collectable1.83×Kids & Family
CAC 401.56×Business & Career
Natural rubber2.47×Cars & Mobility
Hemnet5.15×Home & Garden
Minestrone2.53×Food & Beverages
Mechanic2.05×Cars & Mobility
Mothercare1.75×Kids & Family
Glamis4.98×Travel & Leisure
Commercial mortgage1.71×Business & Career
Sixx2.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food writing audience
TraitClusterScore
Convenience OrientationPREMIUM4.1
Healthy LifestyleBALANCE3.31
IndulgenceJOY2.53
Design AffinityPREMIUM2.28
SustainabilityBALANCE1.92
Early Adopter MentalityPOWER1.84

Worldwide distribution

Worldwide audience distribution share by country for Food writing
CountryShare
United States41.7%
United Kingdom9.5%
Japan5.7%

See Food writing audiences in other countries

More Business & Career audiences in Germany

Frequently asked questions

How many fans does Food writing have in Germany?

Food writing has an estimated audience of 230,808 people in Germany, concentrated in Niedersachsen and Brandenburg.

What is the gender split and age of Food writing fans?

58.2% of Food writing fans are female, 41.8% are male, with an average age of 40.2 years.

Which brands do Food writing fans like most?

Food writing fans show strongest brand affinity for Eco Friendly Living (12.08×), Gil Ofarim (2.11×), and Product design (2.31×) over the country average.

Where do Food writing fans live in Germany?

Food writing fans in Germany are most concentrated in Niedersachsen (reach 19,974), Brandenburg (reach 19,359), and Baden-Württemberg (reach 18,255). These three regions account for the largest share of the active audience.

What other brands do Food writing fans also like?

Beyond Food writing itself, the audience over-indexes on Gil Ofarim (2.11×), Product design (2.31×), Hückelhoven (11.38×), and Tifo (10.14×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Food writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.