Food writing Audience in Germany
A data profile of the people who buy, follow and care about Food writing in Germany — modelled from more than twelve digital signal sources. Food writing has an estimated audience of 230,808 people in Germany.
The average Food writing fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include SurveyMonkey, Kitchenware, Gourmet Foods, with strongest over-indexing on SurveyMonkey (102× the country average).
Demographically, the Food writing audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical Food writing fan in Germany is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for SurveyMonkey.
At a glance
The key figures that characterise the Food writing profile in Germany.
Search interest · 12-month trend
Demographics of Food writing fans
58.2% are female, 41.8% are male, average age 40.2.
Gender split
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 40.2 |
| Estimated audience size | 230,808 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Food writing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.7% |
| United Kingdom | 9.5% |
| Japan | 5.7% |
Geography
Where the Food writing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~9K | 1.31× | |
| 02 | Berlin | ~10K | 1.05× | |
| 03 | Niedersachsen | ~20K | 0.98× | |
| 04 | Hessen | ~20K | 0.96× | |
| 05 | Baden-Württemberg | ~30K | 0.92× | |
| 06 | Bayern | ~30K | 0.91× | |
| 07 | Nordrhein-Westfalen | ~40K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Food writing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SurveyMonkey | Business & Career | 102.00× | ||
| 02 | Google Trends | Internet & Social Media | 20.00× | ||
| 03 | YouTube Red | Movies & TV | 20.00× | ||
| 04 | Rey Mysterio | Sports | 20.00× | ||
| 05 | Swagbucks | Shopping | 20.00× | ||
| 06 | Gordon Ramsay | Food & Beverages | 19.22× | ||
| 07 | Bitdefender | Technology & Electronics | 18.73× | ||
| 08 | Home Delivery | Food & Beverages | 17.35× | ||
| 09 | Kitchenware | Home & Garden | 15.19× | ||
| 10 | Firefly (airline) | Travel & Leisure | 15.12× | ||
| 11 | Fish and chips | Food & Beverages | 14.54× | ||
| 12 | Snack bar | Food & Beverages | 13.82× | ||
| 13 | Gourmet Foods | Food & Beverages | 12.27× | ||
| 14 | Gwyneth Paltrow | Movies & TV | 11.82× | ||
| 15 | Baileys Irish Cream | Food & Beverages | 11.27× | ||
| 16 | Downton Abbey | Movies & TV | 9.00× | ||
| 17 | Chocolate brownie | Food & Beverages | 6.87× | ||
| 18 | Emily Blunt | Movies & TV | 6.34× | ||
| 19 | JavaScript | Technology & Electronics | 5.01× | ||
| 20 | Home Appliances | Home & Garden | 3.00× |
Personality of the Food writing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 4.62× | |
| Indulgence | JOY | 3.27× | |
| Healthy Lifestyle | BALANCE | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.92× | |
| Price Sensitivity | PREMIUM | 0.96× |
Frequently asked questions
How many fans does Food writing have in Germany?
Food writing has an estimated audience of 230,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Food writing fans?
58.2% of Food writing fans are female, 41.8% are male, with an average age of 40.2 years.
Which brands do Food writing fans like most?
Food writing fans show strongest brand affinity for SurveyMonkey (102×), Kitchenware (15.19×), and Gourmet Foods (12.27×) over the country average.
Where do Food writing fans live in Germany?
Food writing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Food writing fans also like?
Beyond Food writing itself, the audience over-indexes on Kitchenware (15.19×), Gourmet Foods (12.27×), Home Delivery (17.35×), and Gordon Ramsay (19.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Food writing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food writing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.