M-Net Audience in Germany
M-Net has an estimated audience of 260,679 people in Germany. 33.6% are female, 66.4% are male, average age 43.3. Top regions: Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities: FRITZ!Box, Netgear, Aral AG, Network switch, Mobilcom-Debitel.
The average M-Net fan in Germany is 43.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities include FRITZ!Box, Netgear, Aral AG, with strongest over-indexing on FRITZ!Box (55.39× the country average). Demographically, the M-Net audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of M-Net fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 43.3 |
| Estimated audience size | 260,679 |
Audience persona
The typical M-Net fan in Germany is more male, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 195,510 | 9.55× |
| Hessen | 35,497 | 1.79× |
| Nordrhein-Westfalen | 20,116 | 0.35× |
| Baden-Württemberg | 14,928 | 0.42× |
| Berlin | 8,186 | 0.7× |
| Niedersachsen | 5,673 | 0.22× |
| Sachsen | 3,959 | 0.31× |
| Rheinland-Pfalz | 2,961 | 0.23× |
| Hamburg | 2,321 | 0.39× |
| Thüringen | 2,115 | 0.32× |
| Schleswig-Holstein | 1,983 | 0.21× |
| Brandenburg | 1,747 | 0.22× |
| Bremen | 1,569 | 0.7× |
| Sachsen-Anhalt | 1,097 | 0.16× |
| Mecklenburg-Vorpommern | 990 | 0.2× |
| Saarland | 713 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 55.39× | Technology & Electronics |
| Netgear | 80.88× | Technology & Electronics |
| Aral AG | 5.03× | Cars & Mobility |
| Network switch | 10.35× | Technology & Electronics |
| Mobilcom-Debitel | 20.22× | Technology & Electronics |
| Trademark | 16.89× | Business & Career |
| Ionos | 7× | Technology & Electronics |
| O2 | 54.96× | Technology & Electronics |
| Router (computing) | 16.97× | Technology & Electronics |
| Vodafone | 3.37× | Technology & Electronics |
| Otelo | 13.67× | Technology & Electronics |
| USB flash drive | 17.29× | Technology & Electronics |
| Deutsche Bahn | 2.71× | Cars & Mobility |
| Somalia national football team | 13.61× | Sports |
| Borussia Dortmund | 1.6× | Sports |
| Kaufland | 2.45× | Shopping |
| EgyptAir | 21.39× | Travel & Leisure |
| University of KwaZulu-Natal | 79.44× | Business & Career |
| AutoScout24 | 2.39× | Cars & Mobility |
| Netto Marken-Discount | 2.21× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.92 |
| Need for Security | CONSERVATISM | 1.62 |
| Patriotism | CONSERVATISM | 1.39 |
| Spirituality | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.27 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.9% |
| Japan | 9.9% |
| Indonesia | 6.4% |
See M-Net audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does M-Net have in Germany?
M-Net has an estimated audience of 260,679 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of M-Net fans?
33.6% of M-Net fans are female, 66.4% are male, with an average age of 43.3 years.
Which brands do M-Net fans like most?
M-Net fans show strongest brand affinity for FRITZ!Box (55.39×), Netgear (80.88×), and Aral AG (5.03×) over the country average.
Where do M-Net fans live in Germany?
M-Net fans in Germany are most concentrated in Bayern (reach 195,510), Hessen (reach 35,497), and Nordrhein-Westfalen (reach 20,116). These three regions account for the largest share of the active audience.
What other brands do M-Net fans also like?
Beyond M-Net itself, the audience over-indexes on Netgear (80.88×), Aral AG (5.03×), Network switch (10.35×), and Mobilcom-Debitel (20.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for M-Net. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.