Trademark Audience in Germany
Trademark has an estimated audience of 819,058 people in Germany. 49.9% are female, 50.1% are male, average age 39.1. Top brand affinities: Jotex, FRITZ!Box, Western Union, Mila Kunis, Netto Marken-Discount.
Top brand affinities include Jotex, FRITZ!Box, Western Union, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Trademark audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Trademark fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.1 |
| Estimated audience size | 819,058 |
Audience persona
The typical Trademark fan in Germany is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| FRITZ!Box | 7.75× | Technology & Electronics |
| Western Union | 7.22× | Business & Career |
| Mila Kunis | 12.29× | Movies & TV |
| Netto Marken-Discount | 2.95× | Shopping |
| Tagesschau | 2.34× | Movies & TV |
| Rose Leslie | 14.61× | Movies & TV |
| Satire | 4.81× | Literature |
| Call of Duty | 4.58× | Games |
| Victoria Justice | 14.8× | Movies & TV |
| Pets | 1.75× | Pets & Animals |
| M-Net | 16.89× | Technology & Electronics |
| Natalie Dormer | 13.33× | Movies & TV |
| German television comedy | 5.14× | Movies & TV |
| Wireless LAN | 6.56× | Technology & Electronics |
| Automobiles | 1.77× | Cars & Mobility |
| Stepstone | 3.69× | Business & Career |
| Real property | 3.74× | Home & Garden |
| Mark Zuckerberg | 8.07× | Business & Career |
| Focus | 2.79× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.68 |
| Need for Security | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.32 |
| Patriotism | CONSERVATISM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Vietnam | 5.6% |
| Germany | 4.6% |
See Trademark audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trademark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.