Trademark Audience in Germany
Trademark has an estimated audience of 819,058 people in Germany. 49.9% are female, 50.1% are male, average age 39.1. Top brand affinities: Corfu (regional unit), Unique Gifts, Loincloth, Progressive rock, Birthday Gifts.
Top brand affinities include Corfu (regional unit), Unique Gifts, Loincloth, with strongest over-indexing on Corfu (regional unit) (16.89× the country average). Demographically, the Trademark audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Trademark fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.1 |
| Estimated audience size | 819,058 |
Audience persona
The typical Trademark fan in Germany is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Corfu (regional unit).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 16.89× | Travel & Leisure |
| Unique Gifts | 1.99× | Shopping |
| Loincloth | 3.61× | Fashion & Accessoires |
| Progressive rock | 1.94× | Music & Radio |
| Birthday Gifts | 1.92× | Kids & Family |
| Stucco | 2.85× | Home & Garden |
| Urban Outfitters | 1.71× | Shopping |
| Tiara | 16.89× | Politics & Society |
| Snow White (Fables) | 1.74× | Literature |
| Keeper (password manager) | 3.24× | Technology & Electronics |
| Esra Erol | 3.65× | Movies & TV |
| Este, Veneto | 1.53× | Travel & Leisure |
| Circular Quay | 13.33× | Travel & Leisure |
| Braine-l'Alleud | 17.31× | Travel & Leisure |
| Haitian Vodou | 1.57× | Politics & Society |
| Salzkammergut | 3.78× | Travel & Leisure |
| Joko Winterscheidt | 1.96× | Movies & TV |
| Samanyolu Haber | 1.92× | Movies & TV |
| Information sensitivity | 2.19× | Technology & Electronics |
| Fatteh | 4.39× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.68 |
| Need for Security | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.32 |
| Patriotism | CONSERVATISM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Vietnam | 5.6% |
| Germany | 4.6% |
See Trademark audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trademark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.