Rascasse Audience Intelligence

Trademark Audience in United States

A data profile of the people who buy, follow and care about Trademark in United States — modelled from more than twelve digital signal sources. Trademark has an estimated audience of 4,604,208 people in United States.

#3971among Topic in United States#643in Business & Career

The average Trademark fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pharmacy, Real property, Preventive healthcare, with strongest over-indexing on Pharmacy (1.85× the country average).

Demographically, the Trademark audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trademark fan in United States is balanced, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Pharmacy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trademark profile in United States.

Audience size
4.6M
in United States
Gender
54.5%♀
45.5% male
Age
42.4
average years
Country rank
#7167
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trademark fans

54.5% are female, 45.5% are male, average age 42.4.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Trademark audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.4
Estimated audience size4,604,208
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Trademark audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4923%
50+29%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Trademark audience comes from United States.

Worldwide audience distribution share by country for Trademark
CountryShare
United States25.7%
Vietnam5.6%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trademark audience in United States is strongest.

Fig. 05

Top regions by affinity

Trademark fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.67×
02Florida~400K1.38×
03Georgia~200K1.34×
04Washington, District of Columbia~20K1.28×
05New York~300K1.26×
06Texas~500K1.20×
07North Carolina~200K1.20×
08Nevada~50K1.10×
09Virginia~100K1.08×
10Maryland~90K1.08×
11Idaho~20K1.08×
12Washington~100K1.07×
13South Dakota~10K1.07×
14Arizona~100K1.06×
15Utah~40K1.06×
16New Jersey~100K1.05×
17Louisiana~60K1.05×
18Hawaii~20K1.05×
19Illinois~200K1.02×
20South Carolina~70K1.01×
21Delaware~10K1.01×
22Massachusetts~90K1.00×
23Oregon~50K1.00×
24Connecticut~50K1.00×
25Oklahoma~50K0.99×
26Maine~20K0.99×
27Pennsylvania~200K0.97×
28Colorado~70K0.97×
29Alabama~60K0.97×
30Kansas~40K0.97×
31Montana~10K0.97×
32Michigan~100K0.94×
33Minnesota~60K0.94×
34Kentucky~50K0.94×
35Indiana~80K0.93×
36Mississippi~40K0.93×
37North Dakota~9K0.93×
38Arkansas~30K0.92×
39Tennessee~80K0.91×
40Missouri~70K0.91×
41Rhode Island~10K0.91×
42Nebraska~20K0.90×
43New Hampshire~20K0.87×
44Ohio~100K0.86×
45Wisconsin~60K0.85×
46Alaska~8K0.84×
47New Mexico~20K0.83×
48Vermont~7K0.83×
49Iowa~30K0.81×
50West Virginia~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Trademark, United States
0.75×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trademark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trademark audience
#·InterestCategoryAffinity×
01PharmacistHealth3.47×
02Kendra ScottFashion & Accessoires2.79×
03Retirement planningBusiness & Career2.41×
04Preventive healthcareHealth2.35×
05Mineral waterFood & Beverages2.24×
06Non-alcoholic beverageFood & Beverages1.97×
07PharmacyBusiness & Career1.85×
08Real propertyHome & Garden1.83×
09Microwave ovenHome & Garden1.83×
10AllergyHealth1.75×
11InnovationBusiness & Career1.67×
12Dillard'sFashion & Accessoires1.63×
13LinuxTechnology & Electronics1.62×
14RetirementBusiness & Career1.59×
15Ace HardwareHome & Garden1.56×
16Discount TireShopping1.55×
17United Parcel ServiceBusiness & Career1.54×
18Rail transportTravel & Leisure1.54×
19NostalgiaHome & Garden1.51×
20Diane KeatonMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trademark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trademark audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.53×
PatriotismCONSERVATISM1.46×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trademark audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trademark have in United States?

Trademark has an estimated audience of 4,604,208 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trademark fans?

54.5% of Trademark fans are female, 45.5% are male, with an average age of 42.4 years.

03

Which brands do Trademark fans like most?

Trademark fans show strongest brand affinity for Pharmacy (1.85×), Real property (1.83×), and Preventive healthcare (2.35×) over the country average.

04

Where do Trademark fans live in United States?

Trademark fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Trademark fans also like?

Beyond Trademark itself, the audience over-indexes on Real property (1.83×), Preventive healthcare (2.35×), United Parcel Service (1.54×), and Nostalgia (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Trademark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trademark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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