Trademark Audience in United States

Trademark has an estimated audience of 4,604,208 people in United States. 54.5% are female, 45.5% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, Kendra Scott, Indeed.com.

The average Trademark fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Trademark audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Trademark fans

Demographic split for Trademark audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.4
Estimated audience size4,604,208

Audience persona

The typical Trademark fan in United States is balanced, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Trademark in United States
RegionReachAffinity
California789,4621.56×
Texas484,4201.22×
Florida442,4141.42×
New York360,1861.4×
Georgia204,2321.44×
Illinois165,5211.08×
North Carolina162,5541.17×
Pennsylvania148,0100.95×
Virginia127,9141.14×
New Jersey127,5061.09×
Ohio123,5200.87×
Michigan115,8000.96×
Washington105,5791.14×
Arizona104,6351.11×
Massachusetts97,1301.07×
Maryland86,4791.09×
Tennessee84,3350.91×
Indiana76,9200.91×
Colorado76,6631.06×
South Carolina69,7761.01×
Missouri67,7220.91×
Minnesota63,0200.96×
Louisiana62,4951.05×
Alabama60,0000.93×
Wisconsin58,5420.85×
Oregon55,4611.05×
Kentucky52,6950.91×
Nevada51,0761.15×
Oklahoma50,7410.99×
Connecticut47,4241.03×
Utah46,6021.13×
Arkansas34,9170.92×
Mississippi32,7670.86×
Kansas30,2290.83×
Iowa29,2510.77×
Idaho23,8151.03×
Hawaii21,7611.1×
Nebraska19,9600.86×
Washington, District of Columbia19,6131.42×
New Mexico17,4930.76×
Maine15,8260.96×
New Hampshire15,0130.83×
West Virginia13,4550.63×
Rhode Island12,7690.87×
Delaware11,4850.9×
Montana11,1560.87×
South Dakota10,8921.02×
North Dakota7,1480.76×
Alaska6,5740.67×
Vermont5,8130.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trademark audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One9.89×Business & Career
Google Maps8.24×Internet & Social Media
Kendra Scott20.27×Fashion & Accessoires
Indeed.com6.34×Business & Career
CarGurus8.7×Cars & Mobility
DeviantArt9.98×Internet & Social Media
Diane Keaton7.68×Movies & TV
Beetlejuice5.83×Movies & TV
Circle K8.14×Shopping
Khan Academy9.29×Business & Career
AccuWeather6.99×Home & Garden
Bruce Willis7.46×Movies & TV
ICloud9.61×Technology & Electronics
Jeff Bezos11.46×Business & Career
Jared Leto12.69×Movies & TV
Enterprise Rent-A-Car6.11×Cars & Mobility
Google News5.73×News
Dakota Johnson9.25×Movies & TV
Billy Bob Thornton8.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trademark audience
TraitClusterScore
Quality AwarenessPREMIUM1.5
Career OrientationPOWER1.32
Need for SecurityCONSERVATISM1.3
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.21
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Trademark
CountryShare
United States25.7%
Vietnam5.6%
Germany4.6%

See Trademark audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Trademark have in United States?

Trademark has an estimated audience of 4,604,208 people in United States, concentrated in California and Texas.

What is the gender split and age of Trademark fans?

54.5% of Trademark fans are female, 45.5% are male, with an average age of 42.4 years.

Which brands do Trademark fans like most?

Trademark fans show strongest brand affinity for Finnair (675×), Capital One (9.89×), and Google Maps (8.24×) over the country average.

Where do Trademark fans live in United States?

Trademark fans in United States are most concentrated in California (reach 789,462), Texas (reach 484,420), and Florida (reach 442,414). These three regions account for the largest share of the active audience.

What other brands do Trademark fans also like?

Beyond Trademark itself, the audience over-indexes on Capital One (9.89×), Google Maps (8.24×), Kendra Scott (20.27×), and Indeed.com (6.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trademark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.