Rascasse Audience Intelligence

Health system Audience in Germany

A data profile of the people who buy, follow and care about Health system in Germany — modelled from more than twelve digital signal sources. Health system has an estimated audience of 2,807,045 people in Germany.

#1397among Topic in Germany#64in Health

The average Health system fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Blanket, Tagesschau, Volunteering, with strongest over-indexing on Blanket (11.92× the country average).

Demographically, the Health system audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Health system fan in Germany is more female, around 44.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Blanket.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health system profile in Germany.

Audience size
2.8M
in Germany
Gender
63.6%♀
36.4% male
Age
44.8
average years
Country rank
#2311
Topic in Germany
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health system fans

63.6% are female, 36.4% are male, average age 44.8.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Health system audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age44.8
Estimated audience size2,807,045
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Health system audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3922%
40-4927%
50+29%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Health system audience comes from Germany.

Worldwide audience distribution share by country for Health system
CountryShare
United States31.1%
Brazil8.6%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health system audience in Germany is strongest.

Fig. 05

Top regions by affinity

Health system fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.28×
02Sachsen~200K1.26×
03Sachsen-Anhalt~90K1.25×
04Thüringen~80K1.16×
05Mecklenburg-Vorpommern~60K1.12×
06Berlin~100K1.04×
07Hamburg~60K0.98×
08Bremen~20K0.96×
09Nordrhein-Westfalen~600K0.94×
10Schleswig-Holstein~90K0.91×
11Saarland~30K0.90×
12Niedersachsen~200K0.89×
13Hessen~200K0.87×
14Bayern~400K0.86×
15Baden-Württemberg~300K0.86×
16Rheinland-Pfalz~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Health system, Germany
0.86×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health system audience
#·InterestCategoryAffinity×
01Health technologyBusiness & Career17.11×
02ChandelierHome & Garden12.56×
03BlanketHome & Garden11.92×
04Window blindHome & Garden6.39×
05QuiltingHome & Garden5.72×
06Preventive healthcareHealth4.33×
07VolunteeringPolitics & Society3.67×
08PharmacyBusiness & Career3.00×
09HugendubelShopping2.78×
10Wetter.comHome & Garden2.45×
11TagesschauMovies & TV2.40×
12Health careBusiness & Career2.38×
13Efficient energy useTechnology & Electronics2.13×
14CHECK24Business & Career1.99×
15Müller (company)Food & Beverages1.80×
16NatureHome & Garden1.76×
17MedicineBusiness & Career1.72×
18AldiShopping1.53×
19EdekaShopping1.53×
20REWEShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health system audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.47×
Family OrientationCONSERVATISM1.75×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health system audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Risk AppetiteTHRILL0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health system have in Germany?

Health system has an estimated audience of 2,807,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Health system fans?

63.6% of Health system fans are female, 36.4% are male, with an average age of 44.8 years.

03

Which brands do Health system fans like most?

Health system fans show strongest brand affinity for Blanket (11.92×), Tagesschau (2.4×), and Volunteering (3.67×) over the country average.

04

Where do Health system fans live in Germany?

Health system fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Health system fans also like?

Beyond Health system itself, the audience over-indexes on Tagesschau (2.4×), Volunteering (3.67×), Window blind (6.39×), and Chandelier (12.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Health system audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Health system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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