Health system Audience in Germany
Health system has an estimated audience of 2,807,045 people in Germany. 63.6% are female, 36.4% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Rossmann, Progressive rock, Home Office, Stradivarius.
The average Health system fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Rossmann, Progressive rock, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Health system audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Health system fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.8 |
| Estimated audience size | 2,807,045 |
Audience persona
The typical Health system fan in Germany is more female, around 44.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 585,723 | 0.95× |
| Bayern | 399,897 | 0.89× |
| Baden-Württemberg | 383,842 | 1× |
| Niedersachsen | 267,414 | 0.98× |
| Hessen | 203,916 | 0.95× |
| Berlin | 147,895 | 1.18× |
| Sachsen | 143,126 | 1.04× |
| Rheinland-Pfalz | 129,058 | 0.92× |
| Schleswig-Holstein | 93,918 | 0.93× |
| Brandenburg | 87,438 | 1× |
| Sachsen-Anhalt | 78,469 | 1.08× |
| Hamburg | 76,063 | 1.2× |
| Thüringen | 68,087 | 0.95× |
| Mecklenburg-Vorpommern | 51,955 | 0.97× |
| Saarland | 29,293 | 0.85× |
| Bremen | 26,477 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Rossmann | 1.77× | Shopping |
| Progressive rock | 2.57× | Music & Radio |
| Home Office | 1.73× | Business & Career |
| Stradivarius | 1.93× | Shopping |
| Christmas Gift | 1.61× | Kids & Family |
| Jack White | 1.84× | Movies & TV |
| Time (magazine) | 1.86× | News |
| Škoda Kodiaq | 1.72× | Cars & Mobility |
| Brunello Cucinelli | 3.89× | Fashion & Accessoires |
| Solo climbing | 2.77× | Sports |
| Este, Veneto | 1.67× | Travel & Leisure |
| Natural rubber | 1.51× | Cars & Mobility |
| Fairy godmother | 10.86× | Literature |
| Samanyolu Haber | 2.13× | Movies & TV |
| Women's empowerment | 1.75× | Politics & Society |
| Metamorphoses | 1.54× | Literature |
| Knoll (company) | 3.9× | Home & Garden |
| Manado | 12.15× | Travel & Leisure |
| Esra Erol | 2.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.89 |
| Family Orientation | CONSERVATISM | 1.52 |
| Pet Ownership | JOY | 1.48 |
| Community Orientation | OPEN | 1.42 |
| Sports Activity | POWER | 1.33 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.6% |
| Germany | 4.8% |
See Health system audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Health system have in Germany?
Health system has an estimated audience of 2,807,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Health system fans?
63.6% of Health system fans are female, 36.4% are male, with an average age of 44.8 years.
Which brands do Health system fans like most?
Health system fans show strongest brand affinity for Kieser Training (14.62×), Rossmann (1.77×), and Progressive rock (2.57×) over the country average.
Where do Health system fans live in Germany?
Health system fans in Germany are most concentrated in Nordrhein-Westfalen (reach 585,723), Bayern (reach 399,897), and Baden-Württemberg (reach 383,842). These three regions account for the largest share of the active audience.
What other brands do Health system fans also like?
Beyond Health system itself, the audience over-indexes on Rossmann (1.77×), Progressive rock (2.57×), Home Office (1.73×), and Stradivarius (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.