Rascasse Audience Intelligence

Health system Audience in United States

A data profile of the people who buy, follow and care about Health system in United States — modelled from more than twelve digital signal sources. Health system has an estimated audience of 18,298,009 people in United States.

#1266among Topic in United States#74in Health

The average Health system fan in United States is 46.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Health care, Pharmacy, Health insurance, with strongest over-indexing on Health care (1.91× the country average).

Demographically, the Health system audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health system fan in United States is more female, around 46.7 years old, with strong Career Orientation tendencies and a notable affinity for Health care.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health system profile in United States.

Audience size
18.3M
in United States
Gender
62.9%♀
37.1% male
Age
46.7
average years
Country rank
#1842
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health system fans

62.9% are female, 37.1% are male, average age 46.7.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Health system audience in United States
MetricValue
Female62.9%
Male37.1%
Average age46.7
Estimated audience size18,298,009
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Health system audience in United States
Age bracketShare%
16-197%
20-2913%
30-3917%
40-4923%
50+40%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Health system audience comes from United States.

Worldwide audience distribution share by country for Health system
CountryShare
United States31.1%
Brazil8.6%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health system audience in United States is strongest.

Fig. 05

Top regions by affinity

Health system fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~200K3.43×
02Illinois~900K1.51×
03Connecticut~300K1.51×
04Washington, District of Columbia~70K1.26×
05South Dakota~50K1.23×
06Vermont~40K1.15×
07North Dakota~40K1.12×
08Alaska~40K1.11×
09New York~1M1.10×
10Rhode Island~60K1.08×
11Missouri~300K1.07×
12Massachusetts~400K1.06×
13Virginia~500K1.04×
14Kansas~100K1.03×
15Montana~50K1.03×
16Pennsylvania~600K1.02×
17Maine~70K1.02×
18Delaware~50K1.00×
19Hawaii~80K0.98×
20Idaho~90K0.97×
21West Virginia~80K0.97×
22Minnesota~300K0.96×
23Tennessee~400K0.95×
24Maryland~300K0.95×
25Alabama~200K0.93×
26Nebraska~90K0.93×
27Wisconsin~300K0.92×
28Kentucky~200K0.92×
29Oregon~200K0.92×
30Mississippi~100K0.92×
31New Mexico~80K0.92×
32Arkansas~100K0.90×
33North Carolina~500K0.89×
34Louisiana~200K0.89×
35Oklahoma~200K0.89×
36Iowa~100K0.89×
37Georgia~500K0.88×
38New Jersey~400K0.87×
39Michigan~400K0.86×
40Utah~100K0.86×
41Nevada~200K0.85×
42Ohio~500K0.84×
43South Carolina~200K0.84×
44California~1.5M0.83×
45Indiana~300K0.83×
46Colorado~200K0.83×
47Texas~1.5M0.80×
48Washington~300K0.79×
49Arizona~300K0.78×
50Florida~1M0.77×
Fig. 06

Affinity by region

Affinity by region — Health system, United States
0.77×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health system audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career3.36×
02HormoneHealth3.27×
03Sustainable energyHome & Garden3.16×
04Preventive healthcareHealth3.01×
05Health insuranceBusiness & Career2.97×
06PharmacyBusiness & Career2.63×
07RetirementBusiness & Career2.41×
08Renewable energyBusiness & Career2.35×
09Charitable organizationPolitics & Society2.23×
10Life insuranceBusiness & Career2.22×
11GeneticsKids & Family1.93×
12NostalgiaHome & Garden1.93×
13Health careBusiness & Career1.91×
14Nonprofit organizationPolitics & Society1.82×
15Discount storesShopping1.82×
16Planet FitnessSports1.74×
17WalgreensShopping1.58×
18MSNNews1.57×
19Pizza HutFood & Beverages1.52×
20Home AppliancesHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health system audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
Community OrientationOPEN1.77×
Family OrientationCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health system audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health system have in United States?

Health system has an estimated audience of 18,298,009 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Health system fans?

62.9% of Health system fans are female, 37.1% are male, with an average age of 46.7 years.

03

Which brands do Health system fans like most?

Health system fans show strongest brand affinity for Health care (1.91×), Pharmacy (2.63×), and Health insurance (2.97×) over the country average.

04

Where do Health system fans live in United States?

Health system fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Health system fans also like?

Beyond Health system itself, the audience over-indexes on Pharmacy (2.63×), Health insurance (2.97×), Sustainable energy (3.16×), and Nonprofit organization (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Health system audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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