A data profile of the people who buy, follow and care about Soldering iron in Brazil — modelled from more than twelve digital signal sources. Soldering iron has an estimated audience of 6,372,056 people in Brazil.
Soldering iron has an estimated audience of 6,372,056 people in Brazil. 62.6% are female, 37.4% are male, average age 45.1. Top brand affinities: Coritiba Foot Ball Club, Instagram, Dafiti, Rock music, Laptop.
Top brand affinities include Coritiba Foot Ball Club, Instagram, Dafiti, with strongest over-indexing on Coritiba Foot Ball Club (2.33× the country average).
Demographically, the Soldering iron audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Soldering iron fan in Brazil is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Coritiba Foot Ball Club.
The key figures that characterise the Soldering iron profile in Brazil.
62.6% are female, 37.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.1 |
| Estimated audience size | 6,372,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Soldering iron audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 16.1% |
| Italy | 9.1% |
The strongest cross-interests of the Soldering iron audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used Cars | Cars & Mobility | 2.74× | ||
| 02 | Hatchback | Cars & Mobility | 2.69× | ||
| 03 | Submarino | Shopping | 2.39× | ||
| 04 | Dafiti | Fashion & Accessoires | 2.34× | ||
| 05 | Coritiba Foot Ball Club | Sports | 2.33× | ||
| 06 | Laptop | Technology & Electronics | 2.07× | ||
| 07 | Land Rover | Cars & Mobility | 2.03× | ||
| 08 | Centauro | Cars & Mobility | 1.99× | ||
| 09 | Fairy tale | Literature | 1.95× | ||
| 10 | Grocery store | Food & Beverages | 1.94× | ||
| 11 | Flight simulator | Games | 1.89× | ||
| 12 | MSN | News | 1.85× | ||
| 13 | Netshoes | Shopping | 1.76× | ||
| 14 | Electrolux | Home & Garden | 1.75× | ||
| 15 | Lodging | Travel & Leisure | 1.74× | ||
| 16 | Rock music | Music & Radio | 1.56× | ||
| 17 | Public transport | Cars & Mobility | 1.56× | ||
| 18 | Technology & Electronics | 1.54× | |||
| 19 | Pop music | Music & Radio | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Career Orientation | POWER | 1.57× | |
| Travelling | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Spirituality | BALANCE | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Soldering iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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