A data profile of the people who buy, follow and care about Soldering iron in Italy — modelled from more than twelve digital signal sources. Soldering iron has an estimated audience of 3,598,794 people in Italy.
Soldering iron has an estimated audience of 3,598,794 people in Italy. 45.8% are female, 54.2% are male, average age 46.2. Top brand affinities: HVAC, Genetics, Plug-in hybrid, Extreme sport, Air conditioning.
Top brand affinities include HVAC, Genetics, Plug-in hybrid, with strongest over-indexing on HVAC (5.4× the country average).
Demographically, the Soldering iron audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Individualism.
The typical Soldering iron fan in Italy is balanced, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for HVAC.
The key figures that characterise the Soldering iron profile in Italy.
45.8% are female, 54.2% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 46.2 |
| Estimated audience size | 3,598,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Soldering iron audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 16.1% |
| Italy | 9.1% |
The strongest cross-interests of the Soldering iron audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 6.38× | ||
| 02 | Fertilizer | Home & Garden | 6.08× | ||
| 03 | HVAC | Home & Garden | 5.40× | ||
| 04 | Car wash | Cars & Mobility | 4.20× | ||
| 05 | Biochemistry | Business & Career | 3.97× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 3.64× | ||
| 07 | Air conditioning | Technology & Electronics | 3.45× | ||
| 08 | Extreme sport | Sports | 3.12× | ||
| 09 | Hardware store | Home & Garden | 3.06× | ||
| 10 | Political science | Business & Career | 3.05× | ||
| 11 | Preventive healthcare | Health | 2.99× | ||
| 12 | Cleanliness | Home & Garden | 2.85× | ||
| 13 | Smart device | Technology & Electronics | 2.81× | ||
| 14 | Genetics | Kids & Family | 2.67× | ||
| 15 | Carrefour Market | Shopping | 2.54× | ||
| 16 | Efficient energy use | Technology & Electronics | 2.45× | ||
| 17 | Used car | Cars & Mobility | 2.07× | ||
| 18 | Coop | Food & Beverages | 1.80× | ||
| 19 | Electronics | Technology & Electronics | 1.57× | ||
| 20 | SuperEnalotto | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.07× | |
| Individualism | JOY | 1.75× | |
| Risk Appetite | THRILL | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Soldering iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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