A data profile of the people who buy, follow and care about Peugeot in Argentina — modelled from more than twelve digital signal sources. Peugeot has an estimated audience of 1,466,365 people in Argentina.
Peugeot has an estimated audience of 1,466,365 people in Argentina. 40.8% are female, 59.2% are male, average age 42.6. Top brand affinities: Volkswagen, Renault, Western Union, Toyota, Peugeot 208.
Top brand affinities include Volkswagen, Renault, Western Union, with strongest over-indexing on Volkswagen (1.82× the country average).
Demographically, the Peugeot audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Sports Activity.
The typical Peugeot fan in Argentina is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Volkswagen.
The key figures that characterise the Peugeot profile in Argentina.
40.8% are female, 59.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 42.6 |
| Estimated audience size | 1,466,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
The strongest cross-interests of the Peugeot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 2008 | Cars & Mobility | 2.48× | ||
| 02 | Citroën | Cars & Mobility | 2.26× | ||
| 03 | Volkswagen Amarok | Cars & Mobility | 2.25× | ||
| 04 | Peugeot 208 | Cars & Mobility | 2.21× | ||
| 05 | Ford Ka | Cars & Mobility | 2.20× | ||
| 06 | Toyota Corolla | Cars & Mobility | 2.18× | ||
| 07 | Renault | Cars & Mobility | 2.05× | ||
| 08 | Nissan | Cars & Mobility | 1.98× | ||
| 09 | Toyota Hilux | Cars & Mobility | 1.94× | ||
| 10 | Electric vehicle | Cars & Mobility | 1.90× | ||
| 11 | Fiat | Cars & Mobility | 1.83× | ||
| 12 | Volkswagen | Cars & Mobility | 1.82× | ||
| 13 | Toyota | Cars & Mobility | 1.78× | ||
| 14 | General Motors | Cars & Mobility | 1.77× | ||
| 15 | SUVs | Cars & Mobility | 1.61× | ||
| 16 | Trucks | Cars & Mobility | 1.59× | ||
| 17 | Tractor | Cars & Mobility | 1.57× | ||
| 18 | Honda | Cars & Mobility | 1.56× | ||
| 19 | Claro Argentina | Business & Career | 1.55× | ||
| 20 | Western Union | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Sports Activity | POWER | 1.14× | |
| Risk Appetite | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Design Affinity | PREMIUM | 0.46× | |
| Individualism | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.