Rascasse Audience Intelligence

Movistar Target Market in Argentina

A data profile of the people who buy, follow and care about Movistar in Argentina — modelled from more than twelve digital signal sources. Movistar has an estimated audience of 3,211,516 people in Argentina.

Movistar has an estimated audience of 3,211,516 people in Argentina. 54.0% are female, 46.0% are male, average age 40.9.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Movistar profile in Argentina.

Audience size
3.2M
in Argentina
Gender
54.0%
46.0% male
Age
40.9
average years
Country rank
#158
Brand in Argentina
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Movistar

54.0% are female, 46.0% are male, average age 40.9.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Movistar audience in Argentina
MetricValue
Female54.0%
Male46.0%
Average age40.9
Estimated audience size3,211,516
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Movistar audience in Argentina
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4919%
50+27%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Movistar audience comes from Argentina.

Worldwide audience distribution share by country for Movistar
CountryShare
Spain29.5%
Chile19.7%
Colombia14.0%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Movistar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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