A data profile of the people who buy, follow and care about Infobae in Spain — modelled from more than twelve digital signal sources. Infobae has an estimated audience of 2,086,153 people in Spain.
Infobae has an estimated audience of 2,086,153 people in Spain. 55.0% are female, 45.0% are male, average age 39.6. Top brand affinities: Real property, Spanish language, Brico Dépôt, Online newspaper, Religion.
Top brand affinities include Real property, Spanish language, Brico Dépôt, with strongest over-indexing on Real property (2.9× the country average).
Demographically, the Infobae audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Infobae fan in Spain is balanced, around 39.6 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Infobae profile in Spain.
55.0% are female, 45.0% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 39.6 |
| Estimated audience size | 2,086,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Infobae audience comes from Spain.
| Country | Share |
|---|---|
| Argentina | 31.0% |
| United States | 8.0% |
| Colombia | 7.8% |
The strongest cross-interests of the Infobae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 4.35× | ||
| 02 | Real property | Home & Garden | 2.90× | ||
| 03 | Public transport | Cars & Mobility | 2.67× | ||
| 04 | Sustainable energy | Home & Garden | 2.63× | ||
| 05 | Apple TV | Movies & TV | 2.41× | ||
| 06 | Brico Dépôt | Shopping | 2.40× | ||
| 07 | Maisons du Monde | Home & Garden | 2.18× | ||
| 08 | Virtual reality | Technology & Electronics | 2.17× | ||
| 09 | Renewable energy | Business & Career | 2.16× | ||
| 10 | Financial services | Business & Career | 2.07× | ||
| 11 | First class travel | Travel & Leisure | 1.92× | ||
| 12 | Innovation | Business & Career | 1.90× | ||
| 13 | Online newspaper | News | 1.85× | ||
| 14 | Nonprofit organization | Politics & Society | 1.85× | ||
| 15 | Solar energy | Home & Garden | 1.85× | ||
| 16 | Subscription business model | Shopping | 1.84× | ||
| 17 | LaSexta | Movies & TV | 1.77× | ||
| 18 | Religion | Business & Career | 1.75× | ||
| 19 | Spanish language | Politics & Society | 1.71× | ||
| 20 | Real Sociedad | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.23× | |
| Convenience Orientation | PREMIUM | 1.89× | |
| Community Orientation | OPEN | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Pet Ownership | JOY | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Infobae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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