Rascasse Audience Intelligence

Infobae Audience in United States

A data profile of the people who buy, follow and care about Infobae in United States — modelled from more than twelve digital signal sources. Infobae has an estimated audience of 2,312,180 people in United States.

#384among Website / Newspaper / Magazine in United States#82in News

The average Infobae fan in United States is 36.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Prison Break, Las Vegas, Liga MX, with strongest over-indexing on Prison Break (26.03× the country average).

Demographically, the Infobae audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infobae fan in United States is balanced, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Prison Break.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infobae profile in United States.

Audience size
2.3M
in United States
Gender
51.1%♀
48.9% male
Age
36.8
average years
Country rank
#12682
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Infobae

51.1% are female, 48.9% are male, average age 36.8.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Infobae audience in United States
MetricValue
Female51.1%
Male48.9%
Average age36.8
Estimated audience size2,312,180
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Infobae audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Infobae audience comes from United States.

Worldwide audience distribution share by country for Infobae
CountryShare
Argentina31.0%
United States8.0%
Colombia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infobae audience in United States is strongest.

Fig. 05

Top regions by affinity

Infobae fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M11.17×
02Washington, District of Columbia~20K3.43×
03New Jersey~100K2.00×
04Rhode Island~10K1.94×
05New York~200K1.72×
06Texas~300K1.55×
07Virginia~80K1.52×
08Nevada~30K1.36×
09Utah~30K1.33×
10Connecticut~30K1.30×
11Maryland~50K1.17×
12Georgia~80K1.12×
13California~300K1.10×
14North Carolina~70K1.05×
15Massachusetts~50K1.03×
16Wyoming~3K0.98×
17Kansas~20K0.87×
18Illinois~60K0.85×
19South Carolina~30K0.83×
20Hawaii~8K0.83×
21Kentucky~20K0.78×
22New Mexico~9K0.77×
23Colorado~30K0.76×
24Pennsylvania~50K0.69×
25Tennessee~30K0.65×
26Alaska~3K0.64×
27Alabama~20K0.60×
28Arizona~30K0.59×
29Missouri~20K0.59×
30Montana~4K0.59×
31Iowa~10K0.58×
32South Dakota~3K0.58×
33North Dakota~3K0.56×
34Michigan~30K0.54×
35Delaware~3K0.54×
36Indiana~20K0.51×
37West Virginia~5K0.51×
38Louisiana~10K0.50×
39Oregon~10K0.49×
40New Hampshire~4K0.49×
41Washington~20K0.48×
42Minnesota~20K0.48×
43Mississippi~9K0.48×
44Nebraska~6K0.48×
45Idaho~6K0.48×
46Oklahoma~10K0.47×
47Wisconsin~20K0.46×
48Maine~4K0.45×
49Arkansas~8K0.41×
50Ohio~30K0.38×
Fig. 06

Affinity by region

Affinity by region — Infobae, United States
0.38×1.00×11.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infobae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infobae audience
#·InterestCategoryAffinity×
01Prison BreakMovies & TV26.03×
02El PaísNews15.90×
03Atlético MadridSports13.00×
04MadridTravel & Leisure11.27×
05BarcelonaTravel & Leisure8.57×
06Liga MXSports7.26×
07La LigaSports6.46×
08Soap operaMovies & TV6.09×
09Las VegasTravel & Leisure5.45×
10Spanish languagePolitics & Society4.61×
11Milwaukee BrewersSports4.51×
12Solar energyHome & Garden4.26×
13Public transportCars & Mobility4.20×
14Renewable energyBusiness & Career3.88×
15Mortgage loansBusiness & Career3.49×
16Real Madrid C.F.Sports3.25×
17Discount storesShopping2.97×
18Shopping mallsShopping2.82×
19Classical musicMusic & Radio2.49×
20FurnitureHome & Garden1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infobae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infobae audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.12×
Price SensitivityPREMIUM1.81×
Convenience OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infobae audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.51×
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infobae have in United States?

Infobae has an estimated audience of 2,312,180 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Infobae fans?

51.1% of Infobae fans are female, 48.9% are male, with an average age of 36.8 years.

03

Which brands do Infobae fans like most?

Infobae fans show strongest brand affinity for Prison Break (26.03×), Las Vegas (5.45×), and Liga MX (7.26×) over the country average.

04

Where do Infobae fans live in United States?

Infobae fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Infobae fans also like?

Beyond Infobae itself, the audience over-indexes on Las Vegas (5.45×), Liga MX (7.26×), Mortgage loans (3.49×), and Atlético Madrid (13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Infobae audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infobae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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