Infobae Audience in United States
Infobae has an estimated audience of 2,272,714 people in United States. 51.1% are female, 48.9% are male, average age 36.8. Top regions: Florida, Texas, California. Top brand affinities: Stamp collecting, Minnesota, UK garage, Ira Glass, Progressive rock.
The average Infobae fan in United States is 36.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Stamp collecting, Minnesota, UK garage, with strongest over-indexing on Stamp collecting (21.84× the country average). Demographically, the Infobae audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Infobae fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 36.8 |
| Estimated audience size | 2,272,714 |
Audience persona
The typical Infobae fan in United States is balanced, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,704,536 | 12.3× |
| Texas | 322,085 | 1.65× |
| California | 277,812 | 1.11× |
| New York | 224,141 | 1.76× |
| New Jersey | 122,479 | 2.12× |
| Virginia | 96,835 | 1.75× |
| North Carolina | 75,057 | 1.1× |
| Georgia | 74,448 | 1.06× |
| Illinois | 63,303 | 0.84× |
| Maryland | 48,023 | 1.23× |
| Massachusetts | 44,171 | 0.99× |
| Pennsylvania | 41,570 | 0.54× |
| Michigan | 31,821 | 0.54× |
| Nevada | 31,757 | 1.44× |
| Connecticut | 30,568 | 1.34× |
| Utah | 29,331 | 1.44× |
| Colorado | 27,104 | 0.76× |
| Washington, District of Columbia | 27,028 | 3.96× |
| Tennessee | 24,643 | 0.54× |
| South Carolina | 23,950 | 0.7× |
| Kentucky | 22,410 | 0.79× |
| Ohio | 22,076 | 0.32× |
| Missouri | 21,380 | 0.58× |
| Washington | 19,553 | 0.43× |
| Arizona | 18,860 | 0.41× |
| Indiana | 16,503 | 0.4× |
| Wisconsin | 15,661 | 0.46× |
| Alabama | 15,118 | 0.48× |
| Minnesota | 14,140 | 0.43× |
| Rhode Island | 14,088 | 1.95× |
| Louisiana | 12,050 | 0.41× |
| Oregon | 9,851 | 0.38× |
| Iowa | 8,821 | 0.47× |
| Oklahoma | 8,642 | 0.34× |
| Kansas | 8,537 | 0.48× |
| Hawaii | 8,531 | 0.87× |
| New Mexico | 6,747 | 0.59× |
| Mississippi | 4,549 | 0.24× |
| Arkansas | 4,502 | 0.24× |
| Idaho | 4,187 | 0.37× |
| West Virginia | 3,230 | 0.31× |
| Delaware | 2,690 | 0.43× |
| Montana | 2,658 | 0.42× |
| Alaska | 2,583 | 0.53× |
| Nebraska | 2,543 | 0.22× |
| New Hampshire | 2,501 | 0.28× |
| Vermont | 1,431 | 0.36× |
| Maine | 1,114 | 0.14× |
| Wyoming | 944 | 0.28× |
| North Dakota | 846 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 21.84× | Home & Garden |
| Minnesota | 3.68× | Travel & Leisure |
| UK garage | 11.38× | Music & Radio |
| Ira Glass | 22.63× | Music & Radio |
| Progressive rock | 2.71× | Music & Radio |
| Product design | 2.5× | Business & Career |
| Lahaina, Hawaii | 23.33× | Travel & Leisure |
| Hipster | 11.89× | Politics & Society |
| Governor of Michigan | 8.85× | Politics & Society |
| Panama | 3.83× | Travel & Leisure |
| Hebe | 6.5× | Home & Garden |
| Joshua Jackson | 4.24× | Movies & TV |
| Isometric exercise | 6.82× | Sports |
| Nationality | 1.66× | Politics & Society |
| Preta Gil | 16.23× | Music & Radio |
| James Madison University | 9.66× | Business & Career |
| 9NEWS (KUSA) | 3.7× | Movies & TV |
| Isabela (province) | 8.38× | |
| Cherish (group) | 6.61× | Music & Radio |
| La Opinión | 4.17× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.16 |
| Urban Lifestyle | OPEN | 1.13 |
| Price Sensitivity | PREMIUM | 1.05 |
| Luxury Orientation | PREMIUM | 0.99 |
| Risk Appetite | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Argentina | 32.3% |
| United States | 8.2% |
| Uruguay | 7.1% |
See Infobae audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Infobae have in United States?
Infobae has an estimated audience of 2,272,714 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Infobae fans?
51.1% of Infobae fans are female, 48.9% are male, with an average age of 36.8 years.
Which brands do Infobae fans like most?
Infobae fans show strongest brand affinity for Stamp collecting (21.84×), Minnesota (3.68×), and UK garage (11.38×) over the country average.
Where do Infobae fans live in United States?
Infobae fans in United States are most concentrated in Florida (reach 1,704,536), Texas (reach 322,085), and California (reach 277,812). These three regions account for the largest share of the active audience.
What other brands do Infobae fans also like?
Beyond Infobae itself, the audience over-indexes on Minnesota (3.68×), UK garage (11.38×), Ira Glass (22.63×), and Progressive rock (2.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Infobae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.