Infobae Audience in United States

Infobae has an estimated audience of 2,272,714 people in United States. 51.1% are female, 48.9% are male, average age 36.8. Top regions: Florida, Texas, California. Top brand affinities: Google Maps, Cillian Murphy, Indeed.com, Apple Store, Mauritius.

The average Infobae fan in United States is 36.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Google Maps, Cillian Murphy, Indeed.com, with strongest over-indexing on Google Maps (20.64× the country average). Demographically, the Infobae audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Infobae fans

Demographic split for Infobae audience in United States
MetricValue
Female51.1%
Male48.9%
Average age36.8
Estimated audience size2,272,714

Audience persona

The typical Infobae fan in United States is balanced, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Infobae in United States
RegionReachAffinity
Florida1,704,53612.3×
Texas322,0851.65×
California277,8121.11×
New York224,1411.76×
New Jersey122,4792.12×
Virginia96,8351.75×
North Carolina75,0571.1×
Georgia74,4481.06×
Illinois63,3030.84×
Maryland48,0231.23×
Massachusetts44,1710.99×
Pennsylvania41,5700.54×
Michigan31,8210.54×
Nevada31,7571.44×
Connecticut30,5681.34×
Utah29,3311.44×
Colorado27,1040.76×
Washington, District of Columbia27,0283.96×
Tennessee24,6430.54×
South Carolina23,9500.7×
Kentucky22,4100.79×
Ohio22,0760.32×
Missouri21,3800.58×
Washington19,5530.43×
Arizona18,8600.41×
Indiana16,5030.4×
Wisconsin15,6610.46×
Alabama15,1180.48×
Minnesota14,1400.43×
Rhode Island14,0881.95×
Louisiana12,0500.41×
Oregon9,8510.38×
Iowa8,8210.47×
Oklahoma8,6420.34×
Kansas8,5370.48×
Hawaii8,5310.87×
New Mexico6,7470.59×
Mississippi4,5490.24×
Arkansas4,5020.24×
Idaho4,1870.37×
West Virginia3,2300.31×
Delaware2,6900.43×
Montana2,6580.42×
Alaska2,5830.53×
Nebraska2,5430.22×
New Hampshire2,5010.28×
Vermont1,4310.36×
Maine1,1140.14×
Wyoming9440.28×
North Dakota8460.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infobae audience
BrandAffinityCategory
Google Maps20.64×Internet & Social Media
Cillian Murphy42×Movies & TV
Indeed.com12.17×Business & Career
Apple Store18.46×Shopping
Mauritius52.66×Travel & Leisure
Capital One7.72×Business & Career
Enterprise Rent-A-Car11.46×Cars & Mobility
MetLife33.46×Business & Career
CarGurus10.51×Cars & Mobility
Billy Bob Thornton15.47×Movies & TV
Armie Hammer35.44×Movies & TV
Albert Einstein22.63×Technology & Electronics
MoneyGram23.33×Business & Career
Emma Stone13.84×Movies & TV
Jeff Bezos12.8×Business & Career
Forrest Gump15.85×Movies & TV
Glassdoor16.23×Business & Career
Hyundai Elantra22.04×Cars & Mobility
MailChimp15.47×Internet & Social Media
TNT (TV channel)17.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infobae audience
TraitClusterScore
Quality AwarenessPREMIUM1.19
Need for SecurityCONSERVATISM1.16
Urban LifestyleOPEN1.13
Price SensitivityPREMIUM1.05
Luxury OrientationPREMIUM0.99
Risk AppetiteTHRILL0.95

Worldwide distribution

Worldwide audience distribution share by country for Infobae
CountryShare
Argentina32.3%
United States8.2%
Uruguay7.1%

See Infobae audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Infobae have in United States?

Infobae has an estimated audience of 2,272,714 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Infobae fans?

51.1% of Infobae fans are female, 48.9% are male, with an average age of 36.8 years.

Which brands do Infobae fans like most?

Infobae fans show strongest brand affinity for Google Maps (20.64×), Cillian Murphy (42×), and Indeed.com (12.17×) over the country average.

Where do Infobae fans live in United States?

Infobae fans in United States are most concentrated in Florida (reach 1,704,536), Texas (reach 322,085), and California (reach 277,812). These three regions account for the largest share of the active audience.

What other brands do Infobae fans also like?

Beyond Infobae itself, the audience over-indexes on Cillian Murphy (42×), Indeed.com (12.17×), Apple Store (18.46×), and Mauritius (52.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infobae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.