A data profile of the people who buy, follow and care about GeoGuessr in United Kingdom — modelled from more than twelve digital signal sources. GeoGuessr has an estimated audience of 5,307,015 people in United Kingdom.
GeoGuessr has an estimated audience of 5,307,015 people in United Kingdom. 43.3% are female, 56.7% are male, average age 40.1. Top brand affinities: Google Maps, Google Drive, Office 365, Mobile game, Google Chrome.
Top brand affinities include Google Maps, Google Drive, Office 365, with strongest over-indexing on Google Maps (19× the country average).
Demographically, the GeoGuessr audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical GeoGuessr fan in United Kingdom is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the GeoGuessr profile in United Kingdom.
43.3% are female, 56.7% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 40.1 |
| Estimated audience size | 5,307,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide GeoGuessr audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.2% |
| United Kingdom | 8.9% |
| Germany | 8.3% |
The strongest cross-interests of the GeoGuessr audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 19.00× | ||
| 02 | Google Chrome | Internet & Social Media | 7.09× | ||
| 03 | Google Drive | Technology & Electronics | 5.78× | ||
| 04 | Google Earth | Internet & Social Media | 4.81× | ||
| 05 | Wearable technology | Technology & Electronics | 4.24× | ||
| 06 | Office 365 | Technology & Electronics | 4.20× | ||
| 07 | FA Cup | Sports | 3.98× | ||
| 08 | Twitch | Games | 3.50× | ||
| 09 | League of Legends | Games | 3.27× | ||
| 10 | Massively multiplayer online games | Games | 3.22× | ||
| 11 | Steam | Games | 3.08× | ||
| 12 | Mobile game | Games | 2.77× | ||
| 13 | Breaking news | Movies & TV | 1.91× | ||
| 14 | Superman | Movies & TV | 1.71× | ||
| 15 | EBay | Shopping | 1.67× | ||
| 16 | Batman | Movies & TV | 1.65× | ||
| 17 | Online games | Games | 1.63× | ||
| 18 | Indeed.com | Business & Career | 1.58× | ||
| 19 | YouTube | Movies & TV | 1.53× | ||
| 20 | Energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Indulgence | JOY | 1.46× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.83× | |
| Tradition | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for GeoGuessr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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