Smiley Audience in United States

Smiley has an estimated audience of 4,942,660 people in United States. 66.4% are female, 33.6% are male, average age 43.1. Top regions: Indiana, California, Texas. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, CarGurus.

The average Smiley fan in United States is 43.1 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Texas. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Smiley audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Smiley fans

Demographic split for Smiley audience in United States
MetricValue
Female66.4%
Male33.6%
Average age43.1
Estimated audience size4,942,660

Audience persona

The typical Smiley fan in United States is more female, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Smiley in United States
RegionReachAffinity
Indiana739,9728.19×
California379,8060.7×
Texas376,6410.89×
Virginia259,8032.16×
New York242,5320.88×
Florida214,9410.64×
Georgia182,8731.2×
Illinois166,4521.01×
Ohio142,1220.93×
Pennsylvania125,5160.75×
Hawaii120,4045.67×
Michigan112,9650.87×
Kansas106,5262.73×
North Carolina106,1960.71×
Tennessee71,8210.72×
Louisiana66,2891.04×
New Jersey66,1960.53×
Arizona66,1160.66×
Kentucky63,7481.03×
Washington62,1520.63×
Maryland58,8950.69×
Missouri58,3760.73×
Oklahoma55,3341.01×
South Carolina53,7650.72×
Alabama53,0990.77×
Massachusetts52,7360.54×
Minnesota45,3230.64×
Wisconsin44,1450.59×
Oregon40,2050.71×
Colorado38,7830.5×
Nevada28,5010.6×
Connecticut27,2470.55×
Mississippi27,1920.67×
Arkansas25,4960.63×
Iowa22,3940.55×
Utah21,7010.49×
New Mexico21,3240.86×
New Hampshire16,1620.83×
West Virginia15,0220.65×
Delaware14,2511.05×
Nebraska11,6360.47×
Idaho11,4550.46×
Washington, District of Columbia10,6870.72×
Maine9,7610.55×
Rhode Island9,2550.59×
Alaska5,7400.54×
South Dakota4,8280.42×
Montana4,5180.33×
North Dakota4,2700.42×
Vermont3,2920.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smiley audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One19.36×Business & Career
Google Maps14.81×Internet & Social Media
Indeed.com10.98×Business & Career
CarGurus15.19×Cars & Mobility
DeviantArt16.59×Internet & Social Media
Circle K16.35×Shopping
Beetlejuice9.55×Movies & TV
Enterprise Rent-A-Car11.69×Cars & Mobility
Aaron Rodgers11.89×Sports
Diane Keaton11.06×Movies & TV
Khan Academy14.62×Business & Career
ICloud16.15×Technology & Electronics
Billy Bob Thornton14.89×Movies & TV
AccuWeather10.55×Home & Garden
Bruce Willis11×Movies & TV
Zac Efron14.29×Movies & TV
Google News8.61×News
Phil Mickelson31.67×Sports
Kendra Scott15.35×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smiley audience
TraitClusterScore
ExtroversionTHRILL1.25
SpiritualityBALANCE1.18
Urban LifestyleOPEN1.16
CreativityOPEN1.14
Career OrientationPOWER1.07
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Smiley
CountryShare
Italy33.8%
United States23.2%
Romania5.8%

See Smiley audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Smiley have in United States?

Smiley has an estimated audience of 4,942,660 people in United States, concentrated in Indiana and California.

What is the gender split and age of Smiley fans?

66.4% of Smiley fans are female, 33.6% are male, with an average age of 43.1 years.

Which brands do Smiley fans like most?

Smiley fans show strongest brand affinity for Finnair (675×), Capital One (19.36×), and Google Maps (14.81×) over the country average.

Where do Smiley fans live in United States?

Smiley fans in United States are most concentrated in Indiana (reach 739,972), California (reach 379,806), and Texas (reach 376,641). These three regions account for the largest share of the active audience.

What other brands do Smiley fans also like?

Beyond Smiley itself, the audience over-indexes on Capital One (19.36×), Google Maps (14.81×), Indeed.com (10.98×), and CarGurus (15.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smiley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.