Rascasse Audience Intelligence

Smiley Audience in United States

A data profile of the people who buy, follow and care about Smiley in United States — modelled from more than twelve digital signal sources. Smiley has an estimated audience of 4,942,660 people in United States.

#14among Content type in United States#3823among Topic in United States#91in Internet & Social Media

The average Smiley fan in United States is 43.1 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, Texas, California.

Top brand affinities include Nostalgia, Genetics, Real property, with strongest over-indexing on Nostalgia (2.39× the country average).

Demographically, the Smiley audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smiley fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Nostalgia.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smiley profile in United States.

Audience size
4.9M
in United States
Gender
66.4%♀
33.6% male
Age
43.1
average years
Country rank
#6778
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smiley fans

66.4% are female, 33.6% are male, average age 43.1.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Smiley audience in United States
MetricValue
Female66.4%
Male33.6%
Average age43.1
Estimated audience size4,942,660
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Smiley audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Smiley audience comes from United States.

Worldwide audience distribution share by country for Smiley
CountryShare
Italy33.8%
United States23.2%
Romania5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smiley audience in United States is strongest.

Fig. 05

Top regions by affinity

Smiley fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~700K7.56×
02Hawaii~100K6.24×
03Kansas~100K2.56×
04Virginia~300K2.23×
05Georgia~200K1.29×
06Kentucky~70K1.12×
07Louisiana~70K1.06×
08Delaware~10K1.04×
09Oklahoma~50K0.99×
10New York~300K0.95×
11Illinois~200K0.95×
12Texas~400K0.93×
13Ohio~100K0.88×
14New Mexico~20K0.88×
15Michigan~100K0.85×
16New Hampshire~20K0.84×
17West Virginia~20K0.78×
18Pennsylvania~100K0.76×
19South Carolina~60K0.76×
20Missouri~60K0.74×
21Alabama~50K0.74×
22North Carolina~100K0.73×
23Mississippi~30K0.72×
24Washington, District of Columbia~10K0.72×
25Tennessee~70K0.71×
26Alaska~7K0.70×
27Arkansas~30K0.69×
28Rhode Island~10K0.69×
29Maryland~60K0.68×
30Oregon~40K0.66×
31Iowa~30K0.66×
32California~400K0.65×
33Maine~10K0.64×
34North Dakota~6K0.64×
35Minnesota~40K0.63×
36South Dakota~7K0.63×
37Vermont~5K0.63×
38Arizona~60K0.62×
39Nevada~30K0.62×
40Florida~200K0.61×
41Washington~60K0.61×
42Wisconsin~40K0.59×
43Connecticut~30K0.58×
44Nebraska~10K0.57×
45Idaho~10K0.57×
46Montana~8K0.57×
47New Jersey~70K0.56×
48Massachusetts~50K0.55×
49Utah~20K0.53×
50Colorado~40K0.50×
Fig. 06

Affinity by region

Affinity by region — Smiley, United States
0.50×1.00×7.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smiley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smiley audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages2.80×
02Robert RedfordMovies & TV2.41×
03NostalgiaHome & Garden2.39×
04Retirement communityKids & Family2.32×
05Non-alcoholic beverageFood & Beverages2.29×
06GeneticsKids & Family2.25×
07Real propertyHome & Garden2.17×
08Microwave ovenHome & Garden2.14×
09LibraryLiterature2.05×
10Made in USABusiness & Career1.99×
11RetirementBusiness & Career1.97×
12DentistryBusiness & Career1.88×
13CBS NewsMovies & TV1.82×
14Fox News ChannelMovies & TV1.79×
15TicketmasterTravel & Leisure1.73×
16Britney SpearsMusic & Radio1.61×
17Pizza HutFood & Beverages1.57×
18Subscription business modelShopping1.57×
19Discount storesShopping1.57×
20BeachesTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smiley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smiley audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
SpiritualityBALANCE1.48×
Career OrientationPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smiley audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.73×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smiley have in United States?

Smiley has an estimated audience of 4,942,660 people in United States, concentrated in Indiana and Texas.

02

What is the gender split and age of Smiley fans?

66.4% of Smiley fans are female, 33.6% are male, with an average age of 43.1 years.

03

Which brands do Smiley fans like most?

Smiley fans show strongest brand affinity for Nostalgia (2.39×), Genetics (2.25×), and Real property (2.17×) over the country average.

04

Where do Smiley fans live in United States?

Smiley fans in United States are most concentrated in Indiana (reach ~700K), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Smiley fans also like?

Beyond Smiley itself, the audience over-indexes on Genetics (2.25×), Real property (2.17×), Pizza Hut (1.57×), and Beaches (1.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Smiley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smiley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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