Smiley Audience in Germany
Smiley has an estimated audience of 470,707 people in Germany. 57.9% are female, 42.1% are male, average age 37.4. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Jotex, Love Actually, Small Business Administration, Satire, Country rap.
The average Smiley fan in Germany is 37.4 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Jotex, Love Actually, Small Business Administration, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Smiley audience skews more female with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Smiley fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 37.4 |
| Estimated audience size | 470,707 |
Audience persona
The typical Smiley fan in Germany is more female, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 51,249 | 1.12× |
| Nordrhein-Westfalen | 47,649 | 0.46× |
| Hamburg | 46,116 | 4.34× |
| Schleswig-Holstein | 45,044 | 2.67× |
| Bayern | 37,316 | 0.49× |
| Baden-Württemberg | 34,592 | 0.54× |
| Hessen | 17,646 | 0.49× |
| Sachsen | 12,812 | 0.55× |
| Mecklenburg-Vorpommern | 10,974 | 1.22× |
| Rheinland-Pfalz | 9,988 | 0.42× |
| Berlin | 9,972 | 0.47× |
| Brandenburg | 8,642 | 0.59× |
| Sachsen-Anhalt | 7,313 | 0.6× |
| Thüringen | 6,715 | 0.56× |
| Bremen | 4,284 | 1.06× |
| Saarland | 2,330 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Love Actually | 19.75× | Movies & TV |
| Small Business Administration | 18.1× | Business & Career |
| Satire | 7.61× | Literature |
| Country rap | 9.51× | Music & Radio |
| Croatia national football team | 16.91× | Sports |
| Same-sex marriage | 20.45× | Kids & Family |
| Transgenderism | 12.17× | Politics & Society |
| Scotland national football team | 17.76× | Sports |
| Home Alone | 19.27× | Movies & TV |
| Moodle | 7.43× | Technology & Electronics |
| Open water swimming | 19.89× | Sports |
| Telegram | 4.95× | Internet & Social Media |
| Western Union | 4.61× | Business & Career |
| Sustainable consumption | 9.42× | Food & Beverages |
| German television comedy | 6.23× | Movies & TV |
| Allgäu | 6.37× | Travel & Leisure |
| Gender-neutral language | 17.87× | Politics & Society |
| Headphones | 5.39× | Technology & Electronics |
| Fundraising | 4.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.09 |
| Indulgence | JOY | 1.36 |
| Pet Ownership | JOY | 1.33 |
| Spirituality | BALANCE | 1.27 |
| Social Media Usage | JOY | 1.22 |
| Early Adopter Mentality | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 33.8% |
| United States | 23.2% |
| Romania | 5.8% |
See Smiley audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Meme (4,142,758)
- Internet meme (4,046,751)
- Fansite (2,569,718)
Frequently asked questions
How many fans does Smiley have in Germany?
Smiley has an estimated audience of 470,707 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Smiley fans?
57.9% of Smiley fans are female, 42.1% are male, with an average age of 37.4 years.
Which brands do Smiley fans like most?
Smiley fans show strongest brand affinity for Jotex (78.71×), Love Actually (19.75×), and Small Business Administration (18.1×) over the country average.
Where do Smiley fans live in Germany?
Smiley fans in Germany are most concentrated in Niedersachsen (reach 51,249), Nordrhein-Westfalen (reach 47,649), and Hamburg (reach 46,116). These three regions account for the largest share of the active audience.
What other brands do Smiley fans also like?
Beyond Smiley itself, the audience over-indexes on Love Actually (19.75×), Small Business Administration (18.1×), Satire (7.61×), and Country rap (9.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smiley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.