Click-to-donate site Audience in United States

Click-to-donate site logo

Click-to-donate site has an estimated audience of 2,035,209 people in United States. 61.8% are female, 38.2% are male, average age 48.5. Top regions: New York, Texas, Michigan. Top brand affinities: Alexandra Daddario, H&R Block, GoFundMe, James McAvoy, Dean Ambrose.

The average Click-to-donate site fan in United States is 48.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Texas, Michigan. Top brand affinities include Alexandra Daddario, H&R Block, GoFundMe, with strongest over-indexing on Alexandra Daddario (13.29× the country average). Demographically, the Click-to-donate site audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Click-to-donate site fans

Demographic split for Click-to-donate site audience in United States
MetricValue
Female61.8%
Male38.2%
Average age48.5
Estimated audience size2,035,209

Audience persona

The typical Click-to-donate site fan in United States is more female, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Alexandra Daddario.

Top regions in United States

Top regions ranked by reach for Click-to-donate site in United States
RegionReachAffinity
New York142,0191.25×
Texas121,3480.69×
Michigan117,0792.2×
Florida106,7930.78×
California84,1560.38×
Pennsylvania83,7441.22×
Tennessee65,6421.61×
Ohio58,8050.94×
Wisconsin58,2281.9×
Arizona56,0751.35×
Louisiana55,5162.12×
Oregon54,2832.33×
Virginia53,6101.08×
New Jersey53,2121.03×
Minnesota52,0241.78×
Alabama51,6771.82×
Indiana47,6241.28×
Missouri46,1231.41×
Iowa45,2002.7×
Georgia43,9240.7×
Connecticut41,5262.03×
Nevada41,2392.1×
Massachusetts38,6180.96×
Washington37,6980.92×
Kentucky35,5921.39×
South Carolina32,5861.06×
North Carolina29,5220.48×
Colorado25,0620.78×
Mississippi20,8131.24×
Kansas15,8700.99×
Hawaii15,1571.73×
New Hampshire14,1571.77×
New Mexico13,7911.35×
Maine13,6621.87×
Utah13,4900.74×
Maryland13,3350.38×
Illinois13,0910.19×
Washington, District of Columbia8,8391.45×
OklahomaNone×
West VirginiaNone×
NebraskaNone×
ArkansasNone×
MontanaNone×
DelawareNone×
VermontNone×
South DakotaNone×
AlaskaNone×
North DakotaNone×
Rhode IslandNone×
WyomingNone×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Click-to-donate site audience
BrandAffinityCategory
Alexandra Daddario13.29×Movies & TV
H&R Block8.55×Business & Career
GoFundMe10.94×Business & Career
James McAvoy16.68×Movies & TV
Dean Ambrose40.19×Sports
Wife4.03×Kids & Family
Mila Kunis8.85×Movies & TV
Elizabeth Olsen8.5×Movies & TV
Colin Farrell11.72×Movies & TV
Randy Orton11.27×Sports
Fox News Channel1.64×Movies & TV
Petition6.43×Politics & Society
Meme1.88×Internet & Social Media
Georgie & Mandy's First Marriage3.28×Movies & TV
MSN1.87×News
Cracker Barrel Old Country Store3.92×Food & Beverages
Marie Curie9.54×Business & Career
CNN1.57×Movies & TV
Jesus1.9×Politics & Society
Jackson Hewitt9.92×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Click-to-donate site audience
TraitClusterScore
Community OrientationOPEN3.58
Family OrientationCONSERVATISM2.32
PatriotismCONSERVATISM1.81
LGBTQ+ IdentityOPEN1.77
SustainabilityBALANCE1.75
Price SensitivityPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Click-to-donate site
CountryShare
United States27.7%
Indonesia11.5%
United Kingdom10.6%

See Click-to-donate site audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Click-to-donate site have in United States?

Click-to-donate site has an estimated audience of 2,035,209 people in United States, concentrated in New York and Texas.

What is the gender split and age of Click-to-donate site fans?

61.8% of Click-to-donate site fans are female, 38.2% are male, with an average age of 48.5 years.

Which brands do Click-to-donate site fans like most?

Click-to-donate site fans show strongest brand affinity for Alexandra Daddario (13.29×), H&R Block (8.55×), and GoFundMe (10.94×) over the country average.

Where do Click-to-donate site fans live in United States?

Click-to-donate site fans in United States are most concentrated in New York (reach 142,019), Texas (reach 121,348), and Michigan (reach 117,079). These three regions account for the largest share of the active audience.

What other brands do Click-to-donate site fans also like?

Beyond Click-to-donate site itself, the audience over-indexes on H&R Block (8.55×), GoFundMe (10.94×), James McAvoy (16.68×), and Dean Ambrose (40.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Click-to-donate site. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.