Life hacking Audience in United States

Life hacking logo

Life hacking has an estimated audience of 3,495,147 people in United States. 67.3% are female, 32.7% are male, average age 35.5. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Vocal harmony, Goop, Wok, Guitarist (magazine).

The average Life hacking fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Vocal harmony, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Life hacking audience skews more female with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Life hacking fans

Demographic split for Life hacking audience in United States
MetricValue
Female67.3%
Male32.7%
Average age35.5
Estimated audience size3,495,147

Audience persona

The typical Life hacking fan in United States is more female, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Life hacking in United States
RegionReachAffinity
California421,6021.1×
Texas260,9010.87×
New York202,5101.04×
Florida200,7180.85×
Illinois121,9531.05×
Pennsylvania118,7011.01×
Ohio106,9670.99×
Georgia103,3880.96×
North Carolina103,0010.98×
Washington87,3831.25×
New Jersey84,2570.95×
Virginia83,9290.99×
Michigan80,6490.88×
Massachusetts78,6151.14×
Tennessee72,2291.03×
Colorado66,9611.22×
Arizona66,7190.93×
Missouri65,8341.17×
Indiana62,4870.98×
Minnesota61,8991.24×
Maryland54,0810.9×
Wisconsin53,3061.01×
Oregon53,0941.33×
South Carolina47,6140.91×
Alabama44,7920.92×
Kentucky44,7891.02×
Louisiana40,1730.89×
Oklahoma39,2551.01×
Connecticut35,3331.01×
Utah35,0771.12×
Kansas31,4241.14×
Nevada29,8410.88×
Arkansas28,8921×
Iowa28,2150.98×
Mississippi24,5770.85×
Hawaii20,4301.36×
Nebraska18,5201.06×
Idaho18,1691.04×
New Mexico16,4500.94×
New Hampshire15,1981.1×
Maine13,2001.05×
West Virginia12,9120.79×
Washington, District of Columbia10,6491.01×
Rhode Island9,4580.85×
Montana9,2710.96×
Delaware9,0540.94×
North Dakota7,3681.03×
Alaska6,9540.93×
South Dakota5,6310.7×
Vermont5,2930.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life hacking audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony7.28×Music & Radio
Goop8.55×Internet & Social Media
Wok9.36×Food & Beverages
Guitarist (magazine)14.27×Music & Radio
Governor of Michigan9.02×Politics & Society
headspace11.17×Health
Combat sport1.82×Sports
Grace Slick9.67×Music & Radio
Google Home6.39×Technology & Electronics
Grinch3.94×Movies & TV
Hibachi7.49×Food & Beverages
Cherish (group)10.31×Music & Radio
Bank account2.07×Business & Career
Jingoism1.78×Politics & Society
El Paso County, Colorado10.16×Travel & Leisure
Ira Glass13.17×Music & Radio
Fairy godmother4.77×Literature
Cryptic crossword9.71×Technology & Electronics
Hipster5.69×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life hacking audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
DIY MentalityTHRILL1.46
Pet OwnershipJOY1.31
Early Adopter MentalityPOWER1.28
Design AffinityPREMIUM1.28
MindfulnessBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Life hacking
CountryShare
United States35.8%
Pakistan6.3%
Ukraine6.2%

See Life hacking audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Life hacking have in United States?

Life hacking has an estimated audience of 3,495,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Life hacking fans?

67.3% of Life hacking fans are female, 32.7% are male, with an average age of 35.5 years.

Which brands do Life hacking fans like most?

Life hacking fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (7.28×), and Goop (8.55×) over the country average.

Where do Life hacking fans live in United States?

Life hacking fans in United States are most concentrated in California (reach 421,602), Texas (reach 260,901), and New York (reach 202,510). These three regions account for the largest share of the active audience.

What other brands do Life hacking fans also like?

Beyond Life hacking itself, the audience over-indexes on Vocal harmony (7.28×), Goop (8.55×), Wok (9.36×), and Guitarist (magazine) (14.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life hacking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.