Rascasse Audience Intelligence

Life hacking Audience in United States

A data profile of the people who buy, follow and care about Life hacking in United States — modelled from more than twelve digital signal sources. Life hacking has an estimated audience of 3,495,147 people in United States.

#16among Content type in United States#4666among Topic in United States#119in Internet & Social Media

The average Life hacking fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Do it yourself (DIY), Superman, with strongest over-indexing on Google Drive (6.75× the country average).

Demographically, the Life hacking audience skews more female with an average age of 35.5, and over-indexes on personality traits such as DIY Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Life hacking fan in United States is more female, around 35.5 years old, with strong DIY Mentality tendencies and a notable affinity for Google Drive.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life hacking profile in United States.

Audience size
3.5M
in United States
Gender
67.3%♀
32.7% male
Age
35.5
average years
Country rank
#9034
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Life hacking fans

67.3% are female, 32.7% are male, average age 35.5.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Life hacking audience in United States
MetricValue
Female67.3%
Male32.7%
Average age35.5
Estimated audience size3,495,147
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Life hacking audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Life hacking audience comes from United States.

Worldwide audience distribution share by country for Life hacking
CountryShare
United States35.8%
Pakistan6.3%
Ukraine6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life hacking audience in United States is strongest.

Fig. 05

Top regions by affinity

Life hacking fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.25×
02Oregon~50K1.21×
03Utah~40K1.15×
04Kansas~30K1.15×
05Idaho~20K1.15×
06Washington~80K1.14×
07Minnesota~60K1.14×
08Colorado~60K1.11×
09Missouri~60K1.10×
10Maine~10K1.08×
11Nebraska~20K1.06×
12Massachusetts~70K1.05×
13North Dakota~8K1.05×
14Iowa~30K1.04×
15New Hampshire~10K1.04×
16California~400K1.03×
17Illinois~100K1.03×
18Wisconsin~50K1.03×
19Indiana~60K1.01×
20Kentucky~40K1.01×
21Arkansas~30K1.01×
22Tennessee~70K1.00×
23Alaska~8K1.00×
24Montana~10K0.99×
25South Dakota~8K0.99×
26Louisiana~40K0.98×
27Oklahoma~40K0.98×
28Washington, District of Columbia~10K0.98×
29Pennsylvania~100K0.97×
30Ohio~100K0.97×
31Virginia~80K0.97×
32West Virginia~20K0.97×
33Connecticut~30K0.96×
34Mississippi~30K0.96×
35Vermont~6K0.96×
36New York~200K0.95×
37Alabama~50K0.95×
38New Mexico~20K0.95×
39Delaware~9K0.95×
40North Carolina~100K0.93×
41Arizona~70K0.93×
42Georgia~100K0.92×
43Rhode Island~10K0.92×
44South Carolina~50K0.91×
45Nevada~30K0.90×
46Michigan~80K0.89×
47New Jersey~80K0.89×
48Maryland~50K0.89×
49Texas~300K0.86×
50Florida~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Life hacking, United States
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life hacking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life hacking audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics6.75×
02Harry StylesMusic & Radio3.89×
03Robert RedfordMovies & TV3.41×
04The Big Bang TheoryMovies & TV2.71×
05Millie Bobby BrownMovies & TV2.53×
06Do it yourself (DIY)Home & Garden2.49×
07NostalgiaHome & Garden2.46×
08GeneticsKids & Family2.44×
09EtsyFashion & Accessoires2.26×
10Skin careBeauty & Wellness1.95×
11Taylor SwiftMusic & Radio1.94×
12Fine artBusiness & Career1.91×
13Pet foodPets & Animals1.85×
14RedditInternet & Social Media1.78×
15IKEAHome & Garden1.74×
16Personal careHealth1.69×
17DinnerFood & Beverages1.67×
18SupermanMovies & TV1.55×
19Harry PotterMovies & TV1.55×
20Dollar GeneralShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life hacking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life hacking audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.73×
Career OrientationPOWER1.56×
IndulgenceJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life hacking audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
Quality AwarenessPREMIUM0.97×
IndividualismJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Life hacking have in United States?

Life hacking has an estimated audience of 3,495,147 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Life hacking fans?

67.3% of Life hacking fans are female, 32.7% are male, with an average age of 35.5 years.

03

Which brands do Life hacking fans like most?

Life hacking fans show strongest brand affinity for Google Drive (6.75×), Do it yourself (DIY) (2.49×), and Superman (1.55×) over the country average.

04

Where do Life hacking fans live in United States?

Life hacking fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Life hacking fans also like?

Beyond Life hacking itself, the audience over-indexes on Do it yourself (DIY) (2.49×), Superman (1.55×), Genetics (2.44×), and Nostalgia (2.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Life hacking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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