Rascasse Audience Intelligence

Easter egg (media) Audience in United States

A data profile of the people who buy, follow and care about Easter egg (media) in United States — modelled from more than twelve digital signal sources. Easter egg (media) has an estimated audience of 1,680,674 people in United States.

#22among Content type in United States#6907among Topic in United States#190in Internet & Social Media

The average Easter egg (media) fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Game of Thrones, Jill Scott, with strongest over-indexing on Superman (2.2× the country average).

Demographically, the Easter egg (media) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Easter egg (media) fan in United States is more male, around 38.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Superman.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easter egg (media) profile in United States.

Audience size
1.7M
in United States
Gender
37.8%♀
62.2% male
Age
38.3
average years
Country rank
#16295
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easter egg (media) fans

37.8% are female, 62.2% are male, average age 38.3.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Easter egg (media) audience in United States
MetricValue
Female37.8%
Male62.2%
Average age38.3
Estimated audience size1,680,674
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Easter egg (media) audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3925%
40-4922%
50+14%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Easter egg (media) audience comes from United States.

Worldwide audience distribution share by country for Easter egg (media)
CountryShare
United States32.8%
Brazil21.6%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easter egg (media) audience in United States is strongest.

Fig. 05

Top regions by affinity

Easter egg (media) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~60K1.62×
02Alaska~6K1.56×
03Alabama~40K1.54×
04Louisiana~30K1.24×
05Utah~20K1.23×
06Oklahoma~20K1.18×
07Texas~200K1.16×
08Arkansas~20K1.14×
09Kentucky~20K1.11×
10California~200K1.09×
11Kansas~10K1.09×
12Idaho~9K1.09×
13West Virginia~9K1.09×
14North Dakota~4K1.08×
15Mississippi~10K1.07×
16Missouri~30K1.06×
17North Carolina~50K1.04×
18Indiana~30K1.04×
19Nebraska~9K1.04×
20Iowa~10K1.03×
21Hawaii~7K1.03×
22Tennessee~30K1.01×
23Washington~30K1.01×
24Wisconsin~30K1.01×
25South Dakota~4K1.00×
26Georgia~50K0.99×
27Pennsylvania~60K0.98×
28New Mexico~8K0.98×
29Oregon~20K0.97×
30Maine~6K0.97×
31Montana~5K0.97×
32South Carolina~20K0.96×
33Virginia~40K0.93×
34Ohio~50K0.92×
35Michigan~40K0.91×
36Connecticut~20K0.91×
37Minnesota~20K0.90×
38Vermont~3K0.90×
39Illinois~50K0.89×
40Nevada~10K0.87×
41New Hampshire~6K0.87×
42New Jersey~40K0.86×
43Massachusetts~30K0.84×
44Florida~90K0.83×
45New York~80K0.82×
46Colorado~20K0.81×
47Rhode Island~4K0.81×
48Delaware~4K0.80×
49Maryland~20K0.78×
50Washington, District of Columbia~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Easter egg (media), United States
0.70×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easter egg (media) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easter egg (media) audience
#·InterestCategoryAffinity×
01Jill ScottMusic & Radio14.59×
02The Strangers (2008 film)Movies & TV10.99×
03Fine Wine & Good SpiritsShopping9.15×
04International educationBusiness & Career8.34×
05Guillermo del ToroMovies & TV8.07×
06ImprovisationMusic & Radio7.03×
07Emma WatsonMovies & TV6.92×
08Guardians of the Galaxy (film)Movies & TV5.90×
09Bored PandaInternet & Social Media4.94×
10Twin PeaksMovies & TV4.66×
11Obsessed (2009 film)Movies & TV4.43×
12The Big Bang TheoryMovies & TV4.28×
13Game of ThronesMovies & TV4.10×
14Robert RedfordMovies & TV3.62×
15BakeryFood & Beverages3.01×
16Organic farmingFood & Beverages2.92×
17NostalgiaHome & Garden2.74×
18Wendy'sFood & Beverages2.65×
19RedditInternet & Social Media2.58×
20SupermanMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easter egg (media) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easter egg (media) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.41×
TravellingTHRILL1.38×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easter egg (media) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easter egg (media) have in United States?

Easter egg (media) has an estimated audience of 1,680,674 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Easter egg (media) fans?

37.8% of Easter egg (media) fans are female, 62.2% are male, with an average age of 38.3 years.

03

Which brands do Easter egg (media) fans like most?

Easter egg (media) fans show strongest brand affinity for Superman (2.2×), Game of Thrones (4.1×), and Jill Scott (14.59×) over the country average.

04

Where do Easter egg (media) fans live in United States?

Easter egg (media) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Easter egg (media) fans also like?

Beyond Easter egg (media) itself, the audience over-indexes on Game of Thrones (4.1×), Jill Scott (14.59×), Reddit (2.58×), and Wendy's (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Easter egg (media) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Easter egg (media). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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