Easter egg (media) Audience in United States

Easter egg (media) has an estimated audience of 1,680,674 people in United States. 37.8% are female, 62.2% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Twin Peaks, Beetlejuice, Oscar Isaac, Capital One, Diane Keaton.

The average Easter egg (media) fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twin Peaks, Beetlejuice, Oscar Isaac, with strongest over-indexing on Twin Peaks (10.94× the country average). Demographically, the Easter egg (media) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Easter egg (media) fans

Demographic split for Easter egg (media) audience in United States
MetricValue
Female37.8%
Male62.2%
Average age38.3
Estimated audience size1,680,674

Audience persona

The typical Easter egg (media) fan in United States is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Twin Peaks.

Top regions in United States

Top regions ranked by reach for Easter egg (media) in United States
RegionReachAffinity
California217,1931.18×
Texas171,8621.19×
Florida100,9420.89×
New York81,9670.87×
Pennsylvania58,8731.04×
Arizona56,6521.65×
North Carolina55,1361.09×
Illinois53,3570.95×
Georgia52,2481.01×
Ohio49,0980.95×
Michigan43,3760.99×
Virginia38,4520.94×
New Jersey36,9020.86×
Washington36,3411.08×
Alabama35,9641.53×
Tennessee35,6891.06×
Indiana32,2751.05×
Missouri28,3301.05×
Massachusetts27,7260.84×
Louisiana26,1741.21×
Wisconsin25,8731.02×
South Carolina25,5161.01×
Kentucky24,3871.16×
Minnesota22,9380.95×
Maryland22,3490.77×
Colorado22,0530.83×
Oklahoma22,0171.18×
Oregon19,7911.03×
Utah18,3271.22×
Mississippi15,5291.12×
Arkansas15,4991.12×
Connecticut14,7510.88×
Iowa14,1991.03×
Nevada14,1390.87×
Kansas14,0071.06×
Idaho8,4961.01×
New Mexico8,3690.99×
Nebraska8,2040.97×
West Virginia8,0791.03×
Hawaii6,8130.94×
New Hampshire5,5640.84×
Maine5,5100.92×
Alaska5,4611.52×
Montana4,1980.9×
Rhode Island4,1570.78×
South Dakota3,6790.95×
North Dakota3,6561.06×
Washington, District of Columbia3,3760.67×
Delaware3,2440.7×
Vermont2,3790.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Easter egg (media) audience
BrandAffinityCategory
Twin Peaks10.94×Movies & TV
Beetlejuice4.49×Movies & TV
Oscar Isaac12.18×Movies & TV
Capital One3.05×Business & Career
Diane Keaton4.64×Movies & TV
Google Maps2.85×Internet & Social Media
Houston Astros6.08×Sports
Autism Awareness6.58×Health
Superman1.86×Movies & TV
Bruce Willis4.94×Movies & TV
Diabetes mellitus awareness4.49×Health
Singer-songwriter2.63×Music & Radio
Los Angeles Dodgers4.52×Sports
Horoscope5.88×Health
Back to the Future8.74×Movies & TV
Local food3.09×Food & Beverages
Guardians of the Galaxy (film)7×Movies & TV
Aaron Rodgers3.87×Sports
Indeed.com2.47×Business & Career
Robert Pattinson7.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Easter egg (media) audience
TraitClusterScore
Luxury OrientationPREMIUM1.71
ExtroversionTHRILL1.36
Risk AppetiteTHRILL1.34
Urban LifestyleOPEN1.23
Early Adopter MentalityPOWER1.16
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Easter egg (media)
CountryShare
United States32.9%
Brazil21.6%
Italy6.8%

See Easter egg (media) audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Easter egg (media) have in United States?

Easter egg (media) has an estimated audience of 1,680,674 people in United States, concentrated in California and Texas.

What is the gender split and age of Easter egg (media) fans?

37.8% of Easter egg (media) fans are female, 62.2% are male, with an average age of 38.3 years.

Which brands do Easter egg (media) fans like most?

Easter egg (media) fans show strongest brand affinity for Twin Peaks (10.94×), Beetlejuice (4.49×), and Oscar Isaac (12.18×) over the country average.

Where do Easter egg (media) fans live in United States?

Easter egg (media) fans in United States are most concentrated in California (reach 217,193), Texas (reach 171,862), and Florida (reach 100,942). These three regions account for the largest share of the active audience.

What other brands do Easter egg (media) fans also like?

Beyond Easter egg (media) itself, the audience over-indexes on Beetlejuice (4.49×), Oscar Isaac (12.18×), Capital One (3.05×), and Diane Keaton (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Easter egg (media). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.