Rascasse Audience Intelligence

Easter egg (media) Audience in Germany

A data profile of the people who buy, follow and care about Easter egg (media) in Germany — modelled from more than twelve digital signal sources. Easter egg (media) has an estimated audience of 335,115 people in Germany.

#18among Content type in Germany#5814among Topic in Germany#210in Internet & Social Media

The average Easter egg (media) fan in Germany is 36.9 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Vueling, Mila Kunis, Dakota Fanning, with strongest over-indexing on Vueling (16.85× the country average).

Demographically, the Easter egg (media) audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Easter egg (media) fan in Germany is more female, around 36.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Vueling.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easter egg (media) profile in Germany.

Audience size
335K
in Germany
Gender
59.9%♀
40.1% male
Age
36.9
average years
Country rank
#16032
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easter egg (media) fans

59.9% are female, 40.1% are male, average age 36.9.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Easter egg (media) audience in Germany
MetricValue
Female59.9%
Male40.1%
Average age36.9
Estimated audience size335,115
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Easter egg (media) audience in Germany
Age bracketShare%
16-1920%
20-2927%
30-3921%
40-4916%
50+15%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Easter egg (media) audience comes from Germany.

Worldwide audience distribution share by country for Easter egg (media)
CountryShare
United States32.8%
Brazil21.6%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easter egg (media) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Easter egg (media) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K4.37×
02Saarland~10K2.94×
03Brandenburg~10K1.10×
04Thüringen~9K1.06×
05Sachsen-Anhalt~8K0.93×
06Baden-Württemberg~40K0.90×
07Rheinland-Pfalz~20K0.90×
08Bayern~50K0.87×
09Niedersachsen~30K0.84×
10Mecklenburg-Vorpommern~5K0.84×
11Nordrhein-Westfalen~60K0.83×
12Bremen~2K0.83×
13Schleswig-Holstein~10K0.80×
14Hessen~20K0.79×
15Berlin~10K0.79×
16Hamburg~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Easter egg (media), Germany
0.73×1.00×4.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easter egg (media) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easter egg (media) audience
#·InterestCategoryAffinity×
01VuelingTravel & Leisure16.85×
02Rosie Huntington-WhiteleyFashion & Accessoires16.85×
03Victoria JusticeMovies & TV16.85×
04TrenitaliaCars & Mobility16.85×
05Brussels AirlinesTravel & Leisure15.79×
06Rose LeslieMovies & TV14.86×
07Dakota FanningMovies & TV13.38×
08Mila KunisMovies & TV12.47×
09Dan StevensMovies & TV12.43×
10FinnairTravel & Leisure12.36×
11Blake LivelyMovies & TV8.82×
12HomebrewingFood & Beverages8.82×
13Cameron DiazMovies & TV7.92×
14Kelly OsbourneMusic & Radio7.10×
15LuckHealth6.54×
16KnittingHome & Garden3.38×
17Netto Marken-DiscountShopping2.35×
18RossmannShopping2.16×
19Müller (company)Food & Beverages2.12×
20TagesschauMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easter egg (media) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easter egg (media) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.05×
CreativityOPEN1.89×
Design AffinityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easter egg (media) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.94×
Early Adopter MentalityPOWER0.95×
Community OrientationOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easter egg (media) have in Germany?

Easter egg (media) has an estimated audience of 335,115 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Easter egg (media) fans?

59.9% of Easter egg (media) fans are female, 40.1% are male, with an average age of 36.9 years.

03

Which brands do Easter egg (media) fans like most?

Easter egg (media) fans show strongest brand affinity for Vueling (16.85×), Mila Kunis (12.47×), and Dakota Fanning (13.38×) over the country average.

04

Where do Easter egg (media) fans live in Germany?

Easter egg (media) fans in Germany are most concentrated in Sachsen (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Easter egg (media) fans also like?

Beyond Easter egg (media) itself, the audience over-indexes on Mila Kunis (12.47×), Dakota Fanning (13.38×), Rosie Huntington-Whiteley (16.85×), and Rose Leslie (14.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Germany

See Easter egg (media) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Easter egg (media). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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