Easter egg (media) Audience in Germany
Easter egg (media) has an estimated audience of 335,115 people in Germany. 59.9% are female, 40.1% are male, average age 36.9. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Gudrun Sjödén, Goes, Kurt Weill, Esra Erol.
The average Easter egg (media) fan in Germany is 36.9 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Gudrun Sjödén, Goes, with strongest over-indexing on Rossmann (1.92× the country average). Demographically, the Easter egg (media) audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Easter egg (media) fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 36.9 |
| Estimated audience size | 335,115 |
Audience persona
The typical Easter egg (media) fan in Germany is more female, around 36.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 84,067 | 5.11× |
| Nordrhein-Westfalen | 53,736 | 0.73× |
| Bayern | 40,654 | 0.75× |
| Baden-Württemberg | 34,016 | 0.74× |
| Niedersachsen | 22,555 | 0.69× |
| Hessen | 22,342 | 0.87× |
| Berlin | 15,343 | 1.02× |
| Saarland | 14,207 | 3.45× |
| Rheinland-Pfalz | 12,578 | 0.75× |
| Schleswig-Holstein | 7,604 | 0.63× |
| Brandenburg | 7,559 | 0.73× |
| Thüringen | 6,683 | 0.78× |
| Sachsen-Anhalt | 5,674 | 0.65× |
| Hamburg | 5,477 | 0.72× |
| Mecklenburg-Vorpommern | 3,600 | 0.56× |
| Bremen | 1,978 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.92× | Shopping |
| Gudrun Sjödén | 7.33× | Fashion & Accessoires |
| Goes | 1.98× | Travel & Leisure |
| Kurt Weill | 16.85× | Music & Radio |
| Esra Erol | 7.18× | Movies & TV |
| Boracay | 8.65× | Travel & Leisure |
| CAC 40 | 1.53× | Business & Career |
| Loincloth | 2.81× | Fashion & Accessoires |
| Cachorro | 3.28× | Pets & Animals |
| Assetto Corsa | 5.57× | Games |
| Ipekyol | 3.06× | Shopping |
| Snow White (Fables) | 1.67× | Literature |
| Bank account | 2.12× | Business & Career |
| Khādī | 10.22× | Home & Garden |
| Icon (magazine) | 1.67× | Arts & Culture |
| Home Delivery | 1.74× | Food & Beverages |
| KLIX (AM) | 1.5× | Music & Radio |
| Kloten | 7.43× | Travel & Leisure |
| Preacher (comics) | 3.83× | Literature |
| Whataburger | 3.27× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.71 |
| Creativity | OPEN | 1.66 |
| Pet Ownership | JOY | 1.51 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Indulgence | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| Brazil | 21.6% |
| Italy | 6.8% |
See Easter egg (media) audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Meme (4,142,758)
- Internet meme (4,046,751)
- Fansite (2,569,718)
Frequently asked questions
How many fans does Easter egg (media) have in Germany?
Easter egg (media) has an estimated audience of 335,115 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Easter egg (media) fans?
59.9% of Easter egg (media) fans are female, 40.1% are male, with an average age of 36.9 years.
Which brands do Easter egg (media) fans like most?
Easter egg (media) fans show strongest brand affinity for Rossmann (1.92×), Gudrun Sjödén (7.33×), and Goes (1.98×) over the country average.
Where do Easter egg (media) fans live in Germany?
Easter egg (media) fans in Germany are most concentrated in Sachsen (reach 84,067), Nordrhein-Westfalen (reach 53,736), and Bayern (reach 40,654). These three regions account for the largest share of the active audience.
What other brands do Easter egg (media) fans also like?
Beyond Easter egg (media) itself, the audience over-indexes on Gudrun Sjödén (7.33×), Goes (1.98×), Kurt Weill (16.85×), and Esra Erol (7.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Easter egg (media). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.