Euphoria Audience in United Kingdom
Euphoria has an estimated audience of 1,668,731 people in United Kingdom. 65.6% are female, 34.4% are male, average age 34.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Teyana Taylor, Chyler Leigh, Zendaya, Superman, Charli XCX.
The average Euphoria fan in United Kingdom is 34.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Teyana Taylor, Chyler Leigh, Zendaya, with strongest over-indexing on Teyana Taylor (30.34× the country average). Demographically, the Euphoria audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Euphoria fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 34.7 |
| Estimated audience size | 1,668,731 |
Audience persona
The typical Euphoria fan in United Kingdom is more female, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Teyana Taylor.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,251,548 | 1.7× |
| South East | 219,621 | 0.98× |
| Yorkshire and the Humber | 190,710 | 1.42× |
| East of England | 123,913 | 0.81× |
| South West | 114,099 | 0.83× |
| Scotland | 113,605 | 0.76× |
| West Midlands | 102,941 | 1.44× |
| East Midlands | 99,849 | 0.85× |
| North West | 82,549 | 0.46× |
| North East | 77,979 | 1.2× |
| Wales | 72,981 | 0.77× |
| Northern Ireland | 39,675 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Teyana Taylor | 30.34× | Movies & TV |
| Chyler Leigh | 51.95× | Fashion & Accessoires |
| Zendaya | 9.43× | Movies & TV |
| Superman | 2.49× | Movies & TV |
| Charli XCX | 7.36× | Music & Radio |
| Harry Potter | 2.08× | Movies & TV |
| TikTok | 2.07× | Internet & Social Media |
| Ariana Grande | 4.63× | Music & Radio |
| Jim Carrey | 5.8× | Movies & TV |
| Do it yourself (DIY) | 2× | Home & Garden |
| Michael Caine | 5.89× | Movies & TV |
| Batman | 2.39× | Movies & TV |
| Danny DeVito | 8.28× | Movies & TV |
| Livemusic | 3.07× | Music & Radio |
| Zac Efron | 5.37× | Movies & TV |
| Tom Hiddleston | 6.08× | Movies & TV |
| Kristen Bell | 7.74× | Movies & TV |
| Hailee Steinfeld | 6.43× | Movies & TV |
| Lindsay Lohan | 6.35× | Movies & TV |
| Millie Bobby Brown | 3.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.43 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Luxury Orientation | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.2 |
| Design Affinity | PREMIUM | 1.16 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Brazil | 7.5% |
| India | 6.4% |
See Euphoria audiences in other countries
More TV series audiences in United Kingdom
- Superman (18,974,091)
- Friends (15,625,766)
- Succession (9,546,787)
- The White Lotus (8,594,703)
- Game of Thrones (8,016,701)
Frequently asked questions
How many fans does Euphoria have in United Kingdom?
Euphoria has an estimated audience of 1,668,731 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Euphoria fans?
65.6% of Euphoria fans are female, 34.4% are male, with an average age of 34.7 years.
Which brands do Euphoria fans like most?
Euphoria fans show strongest brand affinity for Teyana Taylor (30.34×), Chyler Leigh (51.95×), and Zendaya (9.43×) over the country average.
Where do Euphoria fans live in United Kingdom?
Euphoria fans in United Kingdom are most concentrated in England (reach 1,251,548), South East (reach 219,621), and Yorkshire and the Humber (reach 190,710). These three regions account for the largest share of the active audience.
What other brands do Euphoria fans also like?
Beyond Euphoria itself, the audience over-indexes on Chyler Leigh (51.95×), Zendaya (9.43×), Superman (2.49×), and Charli XCX (7.36×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Euphoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.